December 6-8, 2026 • Los Angeles, CA
Where brands build traction.
Find the investors, buyers, and operators who can move your business forward.
What you can’t get from a cold email
Connect directly with the people who can move your business forward.
There’s a version of building a beverage brand where buyer meetings take months to secure, investor conversations depend on who you know, and strategic decisions are made through trial and error.
BevNET Live connects you directly with the people who can help change that. Over three days, you’ll meet buyers from the retailers you want to reach, investors interested in emerging beverage brands, and founders who have already worked through the challenges you’re facing now.
For thirty years, BevNET has built relationships across the beverage industry, and BevNET Live gives you direct access to that network.
Brands & buyers who’ve shared the BevNET Live experience
Built for where you are and where you hope to be
Beverage School
A dedicated education track for early-stage founders. You’ll find tight, tactical sessions on the mechanics that matter: retailer conversations, distributor agreements, gross margins, and how to avoid the mistakes that take most founders 18 months to recover from.
You'll hear from seasoned operators, investors, and sales leaders who work with early-stage brands every day. They know what you're dealing with. They'll tell you what works, and what doesn’t.
Structure a retailer conversation
Walk in knowing what to ask for and how to ask for it.
Read a distributor agreement
Understand the terms before you sign them.
Build healthy gross margins
Think it through before you scale yourself into a loss.
Sales, finance, and marketing fundamentals
Learn the groundwork for building a stronger business.
Learn from those who’ve built before you
Sessions and Speakers
Founders, operators, buyers, and investors speak candidly about what it takes to build and grow a beverage brand - from securing your first distribution relationship to finding the right investors.
For early-stage founders, it’s a chance to draw on decades of industry wisdom and hear directly what buyers and investors look for in emerging brands.
Pitch directly to the decision-makers.
New Beverage Showdown
The New Beverage Showdown allows emerging brands to pitch live to the full BevNET Live audience — buyers, investors, distributors, founders, press — and receive real-time feedback from an expert panel. Whether you're on stage or in the seats, watching the judges react gives you a framework you can apply to your own brand immediately.
The prize is a $10,000 BevNET advertising package. But ask past competitors — they'll tell you the conversations after you walk off stage are worth more.
Liquid Death competed before it was a festival mainstay. Poppi competed when it was still Mother Beverage. You could be next.
$10,000 advertising package with BevNET
A Few Past Participants
Sampling
There’s no better first impression than the product itself.
Brands of all sizes sample their products throughout the event. Whatever stage you’re at, BevNET Live offers multiple ways to place your product directly in the hands of buyers, investors, and industry peers.
Contact us to learn more about sampling opportunities.
Focused time with the people you came to meet
1:1 Meetings
Pre-scheduled, structured conversations with the people you came to meet - retail buyers evaluating new brands and investors looking at emerging companies.
Attendees can request focused meetings based on their category, stage, and goals. When there’s a match, you’ll have dedicated time to talk through your product, retail strategy, fundraising plans, and what it will take to move your business forward.
Meetings aren’t guaranteed, but registering early gives you a better chance to be considered before calendars fill.
Who You'll Meet
The people are the whole point.
BevNET Live L.A. deepens and expands the mix of buyers, investors, and operators that defines the event.
Retail Buyers
from national chains – the people who decide what goes on shelf at Whole Foods, Walmart, and beyond
Investors
from early-stage angels to established CPG-focused funds actively looking for their next brand
Founders
from just-launched to scaling, including brands you’ll recognize from the shelf
Distributors
regional and national, looking for what’s worth carrying
Suppliers & Co-Manufacturers
the infrastructure side of building a physical product
Service Partners
brokers, agencies, and operators who work with emerging brands every day
BevNET Live NYC drew more than 700 attendees.
BevNET Live L.A. deepens and expands that mix of buyers, investors, and operators.
What Founders Say
BevNET Live has positively impacted GHOST in a number of ways. And I'd encourage a lot of founders and other people in the industry to make sure that they get to the next one.
It compresses months of outreach and networking into a few focused days.
Three Days · The Right People
Don’t wait on this.
If you're building a beverage brand and you're serious about finding investors, connecting with buyers, and accelerating your learning curve, this is where you want to be.
