December 6-8, 2026 • Los Angeles, CA
New Beverage Showdown
The New Beverage Showdown is where bold beverage brands step into the spotlight, test their story, and show the industry what comes next.
Application deadline: Friday, October 30, 2026
Presented By
BevNET’s Signature Pitch Competition
Where Breakout Brands Take the Stage
Breaking through takes more than a strong product. It takes a story that lands, a business model that stands up to scrutiny, and a clear case for where the brand can go next.
At the New Beverage Showdown, founders pitch live to investors, buyers, operators, and industry experts who respond in the moment to the product, positioning, business model, and market opportunity. It’s a chance to pressure-test your product and pitch, hear what resonates, and leave with sharper direction for what comes next.
Applications are open until Oct. 30 for the New Beverage Showdown at BevNET Live L.A. 2026.
How The Pitch Competition Works
Every pitch places the product, story, and business in front of a panel of industry experts who respond in the moment. Founders make the case for what makes their brand different, why it matters, and where it can go next.
Grand Prize:
- $10,000 BevNET advertising package
- Live interview on BevNET
- Complimentary registration to BevNET Live LA 2027 or NYC 2027
- Engraved trophy.
Take the Stage
Semifinalists present a two-minute pitch to the judges.
Hear Live Feedback
Judges respond to the product, positioning, business, and pitch before selecting the finalists.
Make the Final Pitch
Finalists return with a five-minute pitch followed by an interactive Q&A.
Win the Showdown
One brand is named the New Beverage Showdown Champion.
A Few Past Competitors
The value goes beyond the trophy.
The New Beverage Showdown is a chance to move your brand forward, whether or not you take home the title.
The feedback, visibility, and conversations that follow can sharpen your story, open new relationships, and help shape what comes next.
What Past Competitors Say
We approached the BevNET New Beverage Showdown with the sole intent of winning it all. That caused us to sharpen up in every way and to really question all aspects of the business, because we’d have to ace live presentations to industry experts. That self-evaluation truly helped us on our path to understanding the “what,” “how,” and “why” behind Health-Ade at a critical time in our growth.
The New Beverage showdown was a great experience. It provided insightful feedback from industry experts, and helped open doors to vital resources to help us continue to grow our brand. Most importantly, we had a blast!
I love the Showdown — I think that format is an amazing way for new brands like ours to be introduced to the decision makers of the industry... We’re in big places like CVS, Gelsons, and Sprouts because of the New Beverage Showdown.
New Beverage Showdown helped create brand awareness for MALK within the beverage industry. Many doors opened from raw materials to distribution after our participation. For any new beverage business looking to make the right connections, I would highly recommend participating in this amazing event!
Everything You Need to Know
Applications Now Open
Take Your Shot at the New Beverage Showdown
Apply by October 30 to take your brand to the BevNET Live stage, hear live feedback from industry judges, and show the beverage industry what comes next.
Contact Us for More Information
If you have any questions, please send us a short note below. A member of the BevNET team will respond promptly.
