Founder, Pressed Juicery
In 2010, as the cold-pressed juicing movement had emerged on the East Coast as a means to support a healthy lifestyle through the vital nutrients of produce, the options in Los Angeles were still quite limited. Hayden Slater began brainstorming with friends Hedi Gores and Carly de Castro, and by the end of the year, they had converted a former broom closet on San Vicente Boulevard in Brentwood into the first Pressed Juicery boutique. "We didn't invent the concept, but sought to create something that didn't exist here - something that would appeal to a wide, diverse audience," he explains. "We know firsthand that there is a lot of confusion when it comes to health trends, and we wanted to create products that make it easy for people to get fresh, essential nutrients while still managing their own busy lives."
By selling juices created from the highest quality seasonal products in inviting stores and relying on word-of-mouth for advertising, Pressed Juicery soon developed a passionate following that now supports numerous locations throughout California, with expansion planned in the Orange County, Los Angeles, and San Francisco Bay Area markets. "My goal is to make these products available to as many people as possible," says Slater. To do so in an authentic manner, he and his partners passed on overtures from national chains of supermarkets, fitness centers, and shopping malls to concentrate on selling in intimate, aesthetically pleasing environments staffed by knowledgeable and nurturing employees.
Before dedicating himself to a healthy lifestyle and founding Pressed, the native Angeleno attended New York University for filmmaking. After graduating in 2006, he returned to L.A. to work for HBO as a writer and producer. Four years in, Slater discovered that the stress of working in the entertainment industry had taken a toll on his physical and mental state, so he purchased a one-way ticket to Southeast Asia in 2009, embarking on a mission of adventure and self-discovery that began with a 30-day cleansing. He returned to L.A. wanting to sustain his transformation and weight loss, and that's when he found the clarity and energy he was looking for in cold-pressed juice.
Pressed Juicery is a lifestyle brand, not merely a juice retailer. Slater explains that The Chalkboard, the company's website hosted by influential tastemakers from the worlds of food, fashion, design, and the arts, reinforces that philosophy. "Ultimately, the best way to educate people is to have them try the product," insists Slater, who welcomes the fanatical cleanser and first-time juicer with equal warmth and enthusiasm. In July 2014, Slater, Gores, and de Castro also introduced their first book, JUICE: Recipes for Juicing, Cleansing & Living Well , a lushly illustrated and accessible guide to juicing and juice cleansing, featuring the shop's most popular juices and other beverages.
When he's not growing the business, Slater enjoys hiking and sailing. He is active in One Voice L.A. and Baby2Baby, nonprofit organizations assisting low income households.