BevNET Live Winter 2014
Program
Preliminary Agenda, BevNET Live, Winter 2014
Last updated: November 17, 2014. Lineup subject to change.
SUNDAY, DECEMBER 7, 2014 | |
1:00 PM – 5:00 PM | BevNET FBU Presents Beverages 101– Featuring lessons from a variety of experts, this special session is deisnged to be an onramp to the beverage industry. Sponsored by Sovereign Flavors and Alliance Consumer Growth. (Important note: Additional registration required; LIMITED SEATING) Agenda & Registration >> |
MONDAY, DECEMBER 8, 2014 | |
8:00 AM – 8:30 AM | Registration |
8:30 AM – 9:30 AM | New Beverage Showdown: Semifinal Round |
9:30 AM – 10:00 AM | Break |
10:00 AM – 10:10 AM | Welcome – John Craven, Founder, BevNET; Jeffrey Klineman, Editor in Chief, BevNET |
10:10 AM – 10:40 AM | Building the Challenger Brand – an outline of all the elements – with Tyler Ricks, CMO Peet’s Coffee |
10:40 AM – 11:10 AM | Inside the Boulder Brands Investment Group – exploring VC strategy – with Duane Primozich, EVP, Boulder Brands |
11:10 AM – 11:30 AM | How to Win in Walgreens – with Glenn Figenholtz, Divisional Merchandising Manager, Beverages & Snacks, Walgreens |
11:30 AM – 11:45 AM | GT Dave – Thoughts on Strategy and Passion – with GT Dave, Founder, GT’s Kombucha |
11:45 AM – 12:15 PM | From Channel Shifting to Consumer Change – Who are the Shoppers Driving New Product Growth, and Where Can Growing Brands Reach Them? – with Brian Reed, IRI and Kathryn Peters, SPINS |
12:15 PM – 12:35 PM | Innovation Brief – On Managing Your Brand Online – navigating Amazon, Fresh Direct, and a million cyber-storefronts – with Colin Jones, Founder, and David Johnson, Director, CAJ International/Omni E-Partners |
12:35 PM-12:45 PM | New Beverage Showdown Finalist Announcement |
12:45 PM – 2:00 PM | Lunch |
2:00 PM – 2:50 PM | Breakout Session Round 1 The Art and Science of Optimizing Your Valuation (Palisades C and D) – with Brad Barnhorn, Industry Advisor, Silverwood Partners; Mike Burgmaier, Managing Director, Silverwood Partners Brands, Bloggers, and Blunders (Catalina) – with Max Goldberg, Founder, Living Maxwell Legal Year in Review (Palisades A and B) – with Justin Prochnow, Shareholder, Greenberg Traurig LLP Choose Your Own Adventure: How processing drives your product (Venice) – with Marcelo Ferrer, Director of Contract Manufacturing, Tetra Pak U.S. & Canada |
3:00 PM – 3:50 PM | Breakout Session Round 2 Deal Anatomy: How to Avoid Pain Upon Exit (Palisades C and D) – with Brette Simon, Outside General Counsel/M&A Advisor, MetaBrand Forming Scientific Advisory Boards & Conducting Clinical Trials (Catalina) – with Dr. Jay Udani, Founder, Medicus Research So Much More Than a Pretty Face: How packaging dictates beverage quality & processing approach (Venice) – with Rachel Doll, Marketing Manager, Beverage, Tetra Pak U.S. & Canada |
4:00 PM – 6:00 PM | Tabletop Expo |
6:00 PM | Cocktail Hour – Sponsored by Red Bull and RIPE Bar Juice |
TUESDAY, DECEMBER 9, 2014 | |
8:30 AM – 8:35 AM | Welcome |
8:35 AM – 9:00 AM | Bricks, Mortar, and Juice – The Pressed Juicery Journey – with Hayden Slater, CEO & Co-Founder, Pressed Juicery |
9:00 AM – 9:15 AM | How the Deal got Done – Suja and B.I.G. – with Jeff Church, CEO, Suja, and Duane Primozich |
9:15 AM – 9:40 AM | Mining Trends to Develop Innovation – with Julie Key, Brand Marketing Director, Evolution Fresh; Alan Murray, CEO, GoodBelly; Greg Steltenpohl, CEO, Califia Farms |
9:40 AM – 10:05 AM | Investing Beyond Profit Margins – Three Approaches to Impact Investing – with Todd Woloson, Managing Director, Greenmont Capital; Eric Schnell, Founder, MetaBrand Capital; Brent Collins, Co-Founder and Chief Volunteer, SlowMoney SoCal |
10:05 AM – 10:20 AM | Presentation: BevNET’s Best of 2014 |
10:20 AM – 10:45 AM | Break |
10:45 AM – 11:00 AM | Innovation Brief: Inside Co-Manufacturing – best practices for scale and cost-savings – with Michel Boissy, CEO, Freshbev Craft Juicery |
11:00 AM – 11:35 AM | New Beverage Showdown Finals — Part 1 |
11:35 AM – 12:00 PM | Taking a Healthy Approach to Brand Growth & Innovation? – with Mary-Ann Somers, GM & SVP of Water, Tea, and Coffee, Coca-Cola Co. |
12:00 PM – 12:20 PM | Bai at the Brink: Exploring the strategic shifts that take a brand’s emphasis from execution to brand-building – with Ben Weiss, CEO, Bai |
12:20 PM – 1:30 PM | Lunch |
1:30 PM – 1:45 PM | Innovation Brief: How Processing Choices Enable Disruption – with Riccardo Vellani, Director of Category Management, Tetra Pak North America |
1:45 PM – 2:10 PM | Retailing Strategy: Building Inside Influencer Accounts – with Patrick Posey, VP of Sales, Bristol Farms; Mike Hendry, VP of Marketing, Northgate Gonzalez Markets |
2:10 PM – 2:45 PM | New Beverage Showdown Finals — Part 2 |
2:45 PM – 3:00 PM | Innovation Brief: On Going Dry: A Look at the Powdered Beverage Format – with Gregory Drew, Director, Food and Beverage Group, Pharmachem |
3:00 PM – 3:20 PM | Correspondence from the Regulatory Battlefield: When Food and Beverage Meet Drug and Supplement – with Dr. Jay Udani, Founder and CEO, Medicus Research |
3:20 PM – 3:45 PM | Build the Category, or Build the Brand? — When Pioneering Brands Grow Up – with Jim DePietro, former COO, Blueprint Juice; Mark Rampolla, Founder, ZICO; Neil Kimberley, VP of Strategy and Brand Development, Essentia Water |
3:45 PM – 4:00 PM | New Beverage Showdown Awards Presentation and End of Event |