WINTER 2018 | DEC. 3+4 | SANTA MONICA, CA

BEVERAGE SCHOOL: LEARN THE ROPES OF THE INDUSTRY

Beverage School is a special half-day “Beverages 101″ session for early-stage entrepreneurs and industry newcomers. It is held the day prior to the full conference and is free for all BevNET Live Winter 2018 attendees. If you're a young beverage brand, these are the benefits of attending Beverage School:

Get Up to Speed

Take a look at the basics of operating and growing a company in the beverage market. Beverage School is an intensive, half-day program designed for beverage startups and industry newcomers.

Identify Keys for Growth

Gain access to expert insights, successful entrepreneur case studies, and a healthy dose of networking. Expect presentations on product development, sales and marketing, supply chain management, distribution and more.

Initiate Critical Conversations

Get a head start on the conversation during a special round table Q&A session. Connect with speakers and additional experts, the ones who know what works and how to make it happen.

BEVERAGE SCHOOL SPEAKERS

  • Austin Allan

    Austin Allan

    Founder, Tio Gazpacho

  • Hector Gonzalez Jr.

    Hector Gonzalez Jr.

    Director of Merchandising, Gonzalez Northgate Markets

  • Dustin Cherry

    Dustin Cherry

    Client Strategist, Force Brands

  • Dustin Cherry

    Dustin Cherry

    Client Strategist, Force Brands

THE DETAILS

When: 11:30 AM - 5:00 PM on Sunday, December 2nd 

Where: Venice Room @ Loews Santa Monica Beach Hotel (1700 Ocean Avenue in Santa Monica, CA 90401)

Registration: Registration is free, but all Beverage School attendees must be registered for the BevNET Live conference. Seating is limited to 60 attendees. 

Topics: Product design, introduction to sales channels, legal keys for beverage startups, the importance of branding, funding, and best business practices.

Format: 3.5 hours of presentations, followed by round table discussions with speakers and additional experts.

BEVERAGE SCHOOL AGENDA

Please note: All times US Pacific Time

  • 12:30 PM1:00 PM

    Beverage School Registration & Networking

    Location: Catalina Room @ Loews Santa Monica Beach Hotel (1700 Ocean Avenue in Santa Monica, CA 90401)

    Beverage School is half-day introductory seminar covering the nuts and bolts of launching a beverage brand.

    ** SEPARATE REGISTRATION REQUIRED **

  • 1:00 PM1:10 PM

    Introduction

  • 1:10 PM1:35 PM

    Design

  • 1:35 PM2:00 PM

    Launching in Retail

    • Hector Gonzalez Jr., Director of Merchandising, Gonzalez Northgate Markets
  • 2:00 PM2:20 PM

    The Life of The Entrepreneur

    • Austin Allan, Founder, Tio Gazpacho
  • 2:20 PM2:45 PM

    Break

  • 2:45 PM3:10 PM

    Marketing at Launch

  • 3:10 PM3:35 PM

    Cap Tables and Dilution: What Investment Means

  • 3:35 PM4:00 PM

    Hiring and Company Structure

    • Dustin Cherry, Client Strategist, Force Brands
  • 4:00 PM5:00 PM

    Roundtable Networking Session

REGISTER TO ATTEND AN UPCOMING EVENT

BevNET Live brings the beverage community together twice a year for two days of business discussions and collaboration. Join your peers in New York, NY and Santa Monica, CA.