BEVERAGE SCHOOL: LEARN THE ROPES OF THE INDUSTRY
Beverage School is a special half-day “Beverages 101″ session for early-stage entrepreneurs and industry newcomers. It is held the day prior to the full conference and is free for all BevNET Live Winter 2018 attendees. If you're a young beverage brand, these are the benefits of attending Beverage School:
Get Up to Speed
Take a look at the basics of operating and growing a company in the beverage market. Beverage School is an intensive, half-day program designed for beverage startups and industry newcomers.
Identify Keys for Growth
Gain access to expert insights, successful entrepreneur case studies, and a healthy dose of networking. Expect presentations on product development, sales and marketing, supply chain management, distribution and more.
Initiate Critical Conversations
Get a head start on the conversation during a special round table Q&A session. Connect with speakers and additional experts, the ones who know what works and how to make it happen.
BEVERAGE SCHOOL SPEAKERS

Austin Allan
Founder, Tio Gazpacho

Hector Gonzalez Jr.
Director of Merchandising, Gonzalez Northgate Markets

Dustin Cherry
Client Strategist, Force Brands

Dustin Cherry
Client Strategist, Force Brands
THE DETAILS
When: 11:30 AM - 5:00 PM on Sunday, December 2nd
Where: Venice Room @ Loews Santa Monica Beach Hotel (1700 Ocean Avenue in Santa Monica, CA 90401)
Registration: Registration is free, but all Beverage School attendees must be registered for the BevNET Live conference. Seating is limited to 60 attendees.
Topics: Product design, introduction to sales channels, legal keys for beverage startups, the importance of branding, funding, and best business practices.
Format: 3.5 hours of presentations, followed by round table discussions with speakers and additional experts.
BEVERAGE SCHOOL AGENDA
Print the agenda for Sunday, December 02
Please note: All times US Pacific Time
- 12:30 PM1:00 PM
Beverage School Registration & Networking
Location: Catalina Room @ Loews Santa Monica Beach Hotel (1700 Ocean Avenue in Santa Monica, CA 90401)
Beverage School is half-day introductory seminar covering the nuts and bolts of launching a beverage brand.
- 1:00 PM1:10 PM
Introduction
- 1:10 PM1:35 PM
Design
- 1:35 PM2:00 PM
Launching in Retail
Hector Gonzalez Jr.
- 2:00 PM2:20 PM
The Life of The Entrepreneur
Austin Allan
- 2:20 PM2:45 PM
Break
- 2:45 PM3:10 PM
Marketing at Launch
- 3:10 PM3:35 PM
Cap Tables and Dilution: What Investment Means
- 3:35 PM4:00 PM
Hiring and Company Structure
Dustin Cherry
- 4:00 PM5:00 PM
Roundtable Networking Session
