TUESDAY, DECEMBER 1

Watch the Series Then Meet the Experts

SnackFutures, Mondelēz International’s Innovation and Venture Hub, is providing entrepreneurs an in-depth look at their innovation process through its “Building the Brand” series. The series will include 3 video discussions hosted by Taste Radio’s Mike Schneider with SnackFutures experts on what they learned from creating well-being brands in an incubator environment.

Each episode will break down the processes and challenges related to product development, brand building, audience discovery, messaging, retail and direct to consumer and provide actionable takeaways. Following the video discussions, experts and NOSH subscribers will get together on December 1st for three roundtable discussions on investment, ecommerce and the complexities of building a kids’ brand. Registration is included in your NOSH subscription.

REGISTER

Watch the Series: 3 Case Studies

11/12 - S1E1: Beyond a Necessity: How eComm Strategies Can Work Hard to Build a Brand

We get our hands dirty talking about product formulation, learning in retail vs. D2C, building experiments in ecommerce, and validating what you think are your differentiation points. 

Experts:

- Katrina Borisjuk, Marketing Director, SnackFutures Innovation at Mondelez International and Dirt Kitchen Snacks Lead
- Deb Vicchiarelli, President, Spark Starter Studio

WATCH

11/19 - S1E2: The Art + Science of Building a Novel Food Brand

Brands love to try making new ingredients into hot brands, but is your passion enough to make it stick? We explore educating the consumer, setting up your supply chain, proving your claims on an ingredient and introducing the term “rescued” in the food space.

Experts:

- Paul Hofman, Head of Operations and Supply Chain for SnackFutures Innovation Hub at Mondelez International
- Thomas Dingley, Growth Innovation for SnackFutures Innovation Hub at Mondelez International

WATCH

11/24 - S1E3: Episode #3: Building an In-Be”Tween” Brand

Building a brand for kids is not as simple as it might sound. We discuss appealing to the tween palette, the complexities of messaging to multiple audiences, package design, the importance of language that kids trust, addressing the reality that your audience grows out of your product and and honing in on which focus group insights are the truth.

Experts:

- Shannon Neumann, Associate Director, SnackFutures and Ruckus and Co Brand Lead
- Barbara Schandl, Insights Lead of SnackFutures Innovation at Mondelez International

WATCH

Attend the Event: Meet Experts in Investment, D2C, Brand Building

  • Mel Gaceta, Director of Ventures, SnackFutures - SnackFutures Presents: Building the Brand Round Table

    Mel Gaceta

    Director of Ventures, SnackFutures

    Mel Gaceta, Director of Ventures, SnackFutures - SnackFutures Presents: Building the Brand Round Table

    Mel Gaceta

    Director of Ventures, SnackFutures

    Mel Gaceta is the Director of Ventures. He oversees and executes early stage investments as part of their innovation hub, SnackFutures. Previously, Mel helped establish and was Managing Director for Synchrony Ventures, the venture arm of GE Capital’s former retail finance business. Mel started his career in corporate venture in 2000 as part of the founding team at Motorola Ventures.

  • Brigette Wolf, Head of Innovation, SnackFutures - SnackFutures Presents: Building the Brand Round Table

    Brigette Wolf

    Head of Innovation, SnackFutures

    Brigette Wolf, Head of Innovation, SnackFutures - SnackFutures Presents: Building the Brand Round Table

    Brigette Wolf

    Head of Innovation, SnackFutures

    Brigette Wolf is the Head of Innovation for SnackFutures, Mondelez’s new innovation hub that will play a critical role in the company’s aggressive global growth agenda. In this role, Brigette is a key architect in the building of a multi-functional ecosystem consisting of internal experts around the world and cutting edge external partners to drive innovation in a new and different way. In the SnackFutures model of Invent, Reinvent and Venture, Brigette’s focus is driving the development of new brands and businesses in the Well Being and Premium Space. Brigette has been with Mondelez for 6 1/2 half years, and in that time served as the senior director of Global Platform Innovation for Gum, Candy and Biscuits as well the brand manager for Belvita. Brigette was with the company when it was Kraft Foods, and for 10 years under that umbrella served as the Global Innovation Manager for Oreo and also worked across several of the pizza and meal brands.

  • Katrina Borisjuk , Marketing Director, SnackFutures and Dirt Kitchen Snacks Lead - SnackFutures Presents: Building the Brand Round Table

    Katrina Borisjuk

    Marketing Director, SnackFutures and Dirt Kitchen Snacks Lead

    Katrina Borisjuk , Marketing Director, SnackFutures and Dirt Kitchen Snacks Lead - SnackFutures Presents: Building the Brand Round Table

    Katrina Borisjuk

    Marketing Director, SnackFutures and Dirt Kitchen Snacks Lead

    Katrina Borisjuk is Marketing Director, SnackFutures Innovation – Mondelez International’s new innovation and venture hub that will play a critical role in the company’s aggressive global growth agenda. In the SnackFutures model of Invent, Reinvent and Venture, Katrina is thrilled to have the opportunity to align her work with her personal passions for creating delicious food, building brands, and helping people around the World to live healthier lives. Katrina has been with Mondelez International for 7 years and its precursor Kraft Foods for 6 years, having served as Director of Global Platform Innovation for the Gum and Biscuits categories, Director of Global Kid Wholesome Biscuits, Senior Brand Manager of U.S. Ritz Franchise, and Brand Manager of U.S. Planters NUT*rition. Prior to joining the food industry, Katrina worked in Investment Banking for Bear, Stearns & Co. Inc. and Barnett & Partners LLC in New York. Katrina received her undergraduate degree from The Wharton School at the University of Pennsylvania and her MBA from Kellogg School of Management at Northwestern University

  • Shannon  Neumann, Associate Director, SnackFutures and Ruckus and Co Brand Lead - SnackFutures Presents: Building the Brand Round Table

    Shannon Neumann

    Associate Director, SnackFutures and Ruckus and Co Brand Lead

    Shannon  Neumann, Associate Director, SnackFutures and Ruckus and Co Brand Lead - SnackFutures Presents: Building the Brand Round Table

    Shannon Neumann

    Associate Director, SnackFutures and Ruckus and Co Brand Lead

    Shannon Neumann is Associate Director, SnackFutures Innovation – Mondelez International’s innovation and venture hub that plays a critical role in the company’s aggressive global growth agenda. In the SnackFutures model of Invent and Venture, Shannon is thrilled to have the opportunity to align her work with her personal passions for creating and building brands while connecting people from around the world through food. Shannon has been with Mondelez International for 7 ½ years and its precursors Kraft Foods/Cadbury/Nabisco for 14 years.  Shannon has held a number of key leadership roles in brand management, global breakthrough innovation and portfolio management across multiple categories including Gum, Candy and Biscuits.  She has led and executed multi-market big bet projects for Mondelez collaborating across boundaries with cross-functional colleagues. Shannon received her undergraduate degree from The University of Massachusetts, Amherst and her MBA from Fairleigh Dickinson University

  • Abhishek Ahluwalia, Global eCommerce Growth Platforms Leader, Mondelez International - SnackFutures Presents: Building the Brand Round Table

    Abhishek Ahluwalia

    Global eCommerce Growth Platforms Leader, Mondelez International

    Abhishek Ahluwalia, Global eCommerce Growth Platforms Leader, Mondelez International - SnackFutures Presents: Building the Brand Round Table

    Abhishek Ahluwalia

    Global eCommerce Growth Platforms Leader, Mondelez International

    Spent first 14 years of my career in sales and marketing in variety of companies (Likes of Bacardi, Philip Morris, YUM Brands) across diverse geographies (India, Middle East North Africa and South East Asia). Joined Mondelez in 2017 as India eCommerce Leader, built business including team from scratch and then moved into Global Ecommerce Role in 2019 as Global Growth Platforms leader. I am currently responsible to drive highly incremental part of our Global eCommerce business – Direct to Consumer, E- Business to Business, Last Miler Channel, Cross Border, Online Gifting channel and Market expansion. Firm Believer - Speed is the key to winning in business, set big goals and move FAST

  • Tiffany Tasker, Founding Member, SuperAwesome - SnackFutures Presents: Building the Brand Round Table

    Tiffany Tasker

    Founding Member, SuperAwesome

    Tiffany Tasker, Founding Member, SuperAwesome - SnackFutures Presents: Building the Brand Round Table

    Tiffany Tasker

    Founding Member, SuperAwesome

    Tiffany Tasker is a founding member of SuperAwesome, the kidtech company that powers the children’s internet, recently acquired by Epic Games. As Business Development Director, Tiffany leads strategy and campaign development for SuperAwesome customers such as Campbell’s, Mondelez and Danone. SuperAwesome’s kidtech ensures that digital engagement with children is safe, private, and compliant with new laws such as COPPA, GDPR-K, CCPA and others. The company is at the forefront of the kidtech space defining safe standards for the kids digital media ecosystem.

Agenda: Interactive Round Table Discussions from 1:00PM to 3:15 PM ET

Engage in three 45 minute round table discussions with experts from SnackFutures and beyond. Topics are focused on early stage company building, including e-commerce, investment, working with an incubator and building a kid's brand. Participants will be able to ask the experts their questions and leave with actionable takeaways.

Please note: All times US Eastern Time

  • 1:00 PM
    -
    1:45 PM
    Building and Growing a Well-Being Snack Brand Within an Incubator
    The SnackFutures growth strategy includes inventing new brands within the company as well as investing in emerging brands. Brigette Wolf and Mel Gaceta will share their experiences, perspectives and advice – along with how they are looking to evolve their relationship with early stage start-ups next year.
    • Mel Gaceta, Director of Ventures, SnackFutures
      Mel Gaceta, Director of Ventures, SnackFutures -

      Mel Gaceta

      Director of Ventures, SnackFutures

      Mel Gaceta is the Director of Ventures. He oversees and executes early stage investments as part of their innovation hub, SnackFutures. Previously, Mel helped establish and was Managing Director for Synchrony Ventures, the venture arm of GE Capital’s former retail finance business. Mel started his career in corporate venture in 2000 as part of the founding team at Motorola Ventures.

    • Brigette Wolf, Head of Innovation, SnackFutures
      Brigette Wolf, Head of Innovation, SnackFutures -

      Brigette Wolf

      Head of Innovation, SnackFutures

      Brigette Wolf is the Head of Innovation for SnackFutures, Mondelez’s new innovation hub that will play a critical role in the company’s aggressive global growth agenda. In this role, Brigette is a key architect in the building of a multi-functional ecosystem consisting of internal experts around the world and cutting edge external partners to drive innovation in a new and different way. In the SnackFutures model of Invent, Reinvent and Venture, Brigette’s focus is driving the development of new brands and businesses in the Well Being and Premium Space. Brigette has been with Mondelez for 6 1/2 half years, and in that time served as the senior director of Global Platform Innovation for Gum, Candy and Biscuits as well the brand manager for Belvita. Brigette was with the company when it was Kraft Foods, and for 10 years under that umbrella served as the Global Innovation Manager for Oreo and also worked across several of the pizza and meal brands.

    • Mel Gaceta, Director of Ventures, SnackFutures
    • Brigette Wolf, Head of Innovation, SnackFutures
  • 1:45 PM
    -
    2:30 PM
    The Power of E-commerce for Brand Discovery and Growth
    While direct to consumer is not a new tactic, especially for start-ups, it has grown to be one of the more effective strategies to generate discovery, sales and learnings for brands big and small. Katrina Borisjuk and Abhishek Ahluwalia will share how they’ve seen ecommerce become even more important in the current climate and its future place in omnichannel marketing.
    • Katrina Borisjuk , Marketing Director, SnackFutures and Dirt Kitchen Snacks Lead
      Katrina Borisjuk , Marketing Director, SnackFutures and Dirt Kitchen Snacks Lead -

      Katrina Borisjuk

      Marketing Director, SnackFutures and Dirt Kitchen Snacks Lead

      Katrina Borisjuk is Marketing Director, SnackFutures Innovation – Mondelez International’s new innovation and venture hub that will play a critical role in the company’s aggressive global growth agenda. In the SnackFutures model of Invent, Reinvent and Venture, Katrina is thrilled to have the opportunity to align her work with her personal passions for creating delicious food, building brands, and helping people around the World to live healthier lives. Katrina has been with Mondelez International for 7 years and its precursor Kraft Foods for 6 years, having served as Director of Global Platform Innovation for the Gum and Biscuits categories, Director of Global Kid Wholesome Biscuits, Senior Brand Manager of U.S. Ritz Franchise, and Brand Manager of U.S. Planters NUT*rition. Prior to joining the food industry, Katrina worked in Investment Banking for Bear, Stearns & Co. Inc. and Barnett & Partners LLC in New York. Katrina received her undergraduate degree from The Wharton School at the University of Pennsylvania and her MBA from Kellogg School of Management at Northwestern University

    • Abhishek Ahluwalia, Global eCommerce Growth Platforms Leader, Mondelez International
      Abhishek Ahluwalia, Global eCommerce Growth Platforms Leader, Mondelez International -

      Abhishek Ahluwalia

      Global eCommerce Growth Platforms Leader, Mondelez International

      Spent first 14 years of my career in sales and marketing in variety of companies (Likes of Bacardi, Philip Morris, YUM Brands) across diverse geographies (India, Middle East North Africa and South East Asia). Joined Mondelez in 2017 as India eCommerce Leader, built business including team from scratch and then moved into Global Ecommerce Role in 2019 as Global Growth Platforms leader. I am currently responsible to drive highly incremental part of our Global eCommerce business – Direct to Consumer, E- Business to Business, Last Miler Channel, Cross Border, Online Gifting channel and Market expansion. Firm Believer - Speed is the key to winning in business, set big goals and move FAST

    • Katrina Borisjuk , Marketing Director, SnackFutures and Dirt Kitchen Snacks Lead
    • Abhishek Ahluwalia, Global eCommerce Growth Platforms Leader, Mondelez International
  • 2:30 PM
    -
    3:15 PM
    The Creativity and Complexity in Building a Kids’ Well-Being Snack Brand
    Today’s youth are more informed, engaged and vocal on many topics – including what they eat. Building a brand that meets their expectations for taste and fun, as well as gives parents’ confidence is a challenge. Add to that the different dynamics within the 6-12 age group and then how to communicate with them in social. Shannon Neumann and Tiffany Tasker will discuss the complexities when it comes to building and marketing a kids brand.
    • Shannon Neumann, Associate Director, SnackFutures and Ruckus and Co Brand Lead
      Shannon  Neumann, Associate Director, SnackFutures and Ruckus and Co Brand Lead -

      Shannon Neumann

      Associate Director, SnackFutures and Ruckus and Co Brand Lead

      Shannon Neumann is Associate Director, SnackFutures Innovation – Mondelez International’s innovation and venture hub that plays a critical role in the company’s aggressive global growth agenda. In the SnackFutures model of Invent and Venture, Shannon is thrilled to have the opportunity to align her work with her personal passions for creating and building brands while connecting people from around the world through food. Shannon has been with Mondelez International for 7 ½ years and its precursors Kraft Foods/Cadbury/Nabisco for 14 years.  Shannon has held a number of key leadership roles in brand management, global breakthrough innovation and portfolio management across multiple categories including Gum, Candy and Biscuits.  She has led and executed multi-market big bet projects for Mondelez collaborating across boundaries with cross-functional colleagues. Shannon received her undergraduate degree from The University of Massachusetts, Amherst and her MBA from Fairleigh Dickinson University

    • Tiffany Tasker, Founding Member, SuperAwesome
      Tiffany Tasker, Founding Member, SuperAwesome -

      Tiffany Tasker

      Founding Member, SuperAwesome

      Tiffany Tasker is a founding member of SuperAwesome, the kidtech company that powers the children’s internet, recently acquired by Epic Games. As Business Development Director, Tiffany leads strategy and campaign development for SuperAwesome customers such as Campbell’s, Mondelez and Danone. SuperAwesome’s kidtech ensures that digital engagement with children is safe, private, and compliant with new laws such as COPPA, GDPR-K, CCPA and others. The company is at the forefront of the kidtech space defining safe standards for the kids digital media ecosystem.

    • Shannon Neumann, Associate Director, SnackFutures and Ruckus and Co Brand Lead
    • Tiffany Tasker, Founding Member, SuperAwesome

We Look Forward to Seeing You Virtually! Register Today.

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Non-Subscriber: Consider subscribing for access to this virtual event, daily articles, Office Hours and our education series. Individual subscriptions start at $375. If you’re not ready to subscribe, you can register for $275.

* Individual monthly subscriptions are not included

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