Actionable Insights for Food & Beverage Businesses

The next Supercharge will provide a concise but impactful look at the key trends influencing marketing and branding strategies for food and beverage brands. The one-day virtual event will take place on Tuesday, April 20.

Supercharge events are designed to provide actionable takeaways for CPG entrepreneurs, along with the opportunity to ask questions and network with speakers, experts, and other food and beverage pros. During the event you’ll be able to immerse yourself in the conversations, led by BevNET Editor-in-Chief Jeff Klineman and topic experts, and then jump into a live meeting to follow up with your questions. After a few hours you can walk away with a new outlook and partnerships for your business.

We’ll be releasing our hand-picked packet of sessions on marketing and branding basics and strategies before the end of the week; speakers and panelists are on their way.

Registration is included for BevNET & NOSH subscribers. For non-subscribers, you can purchase a subscription for $49 per month or an event-only ticket for $275.

Please note: All times US Eastern Time

  • 3:00 PM
    -
    3:29 PM
    Event Welcome; The Marketing Funnel: From Awareness to Purchase
    Yasso CMO Andy Judd will share strategies for building marketing programs that hit consumers from discovery through purchase, while also offering advice on getting buy-in from another important set of constituents: your co-workers. The discussion will center on the marketing funnel and ways that the whole business can understand and energize its approach to marketing.
    • Andy Judd, CMO, Yasso, Inc.
      Andy Judd, CMO, Yasso, Inc. -

      Andy Judd

      CMO, Yasso, Inc.

      Andy Judd currently serves as CMO to Yasso, Inc. Located in Boulder, CO, Yasso makes ridiculously creamy frozen Greek yogurt bars and is one of the fastest growing better-for-you frozen novelty brands. Prior to Yasso, Andy served as the CMO at ONE Brands, which is one of the fastest growing protein bars in the US where he lead the transformation of the brand and stepped changed e-commerce capabilities that helped lead to the acquisition by the Hershey Company in 2019 for $397MM. He has served as VP Marketing for the Boulder Brands leading all marketing functions of a high growing portfolio of plant-based and gluten free brands and led the So Delicious brand at WhiteWave, where he also spent time transforming the organic and non- dairy yogurt business into one of the fastest growing yogurt companies in the US. Prior to joining WhiteWave, he served as Category Director for ice cream, iced coffee, blended beverages and value added milk portfolio at Saputo Dairy Foods and Dean Foods. Andy started his post MBA career at Campbell’s Soup Company where during his seven-year tenure at Campbell’s, he led marketing of the Campbell’s iconic R&W condensed soup brand, Campbell’s kids portfolio, the development of Hispanic marketing, and the acquisition of Wolfgang Puck Soups and Sauces.

    • Carol Ortenberg, Editor, NOSH
      Carol Ortenberg, Editor, NOSH -

      Carol Ortenberg

      Editor, NOSH

      Carol is the Editor of NOSH, BevNet’s media property focusing on Natural, Healthy, Sustainable and Organic food products. Carol previously worked and consulted for several consumer goods companies, many within the food space. She also was on the marketing team for Whole Foods Market in the North Atlantic region. Prior to focusing on the food industry, Carol worked at several tech companies, including HubSpot, and served as a consumer researcher at AMP Agency. A graduate of Brandeis University in Journalism, Cultural Anthropology and Theater Arts, Carol is passionate about the food, agriculture and beverage industries.

    • Jeff Klineman, Editor in Chief, BevNET.com
    • Andy Judd, CMO, Yasso, Inc.
    • Carol Ortenberg, Editor, NOSH
    • Jeff Klineman, Editor in Chief, BevNET.com
  • 3:30 PM
    -
    4:05 PM
    Renovate Your Brand to Ignite Growth
    A panel of CMOs will take founders through the process of brand renovation as a method to dig out product weaknesses and focus on strength. More than just sending your labels out to an agency, a brand renovation strips products down to their core consumers and rebuilds them around their true purpose. Whether it’s a way to help a brand take its next step toward growth, a way of bringing life back to dated set of products, or a method for taking companies toward a final exit, our panel of CMOs will show entrepreneurs how to find the best bones of their brands and help make them the best positioned products on the shelf.
    • Deb Holt, CMO, Real Food From the Ground Up
    • Jason Harty, CMO/ GM Consumer Direct, Theo Chocolate
    • Vilma Livas, CMO, Nature's Bakery
      Vilma Livas, CMO, Nature's Bakery -

      Vilma Livas

      CMO, Nature's Bakery

      Vilma is the CMO at Nature's Bakery, a best-selling, plant-based, nut-free better-for-you snack bar brand, which was recently acquired by KIND as part of Mars Inc.  Since joining Nature's Bakery in 2017, Vilma executed a successful rebrand, launched two new product lines and scaled the brand’s omnichannel and D2C business.  In this time, Nature’s Bakery has become the 7th best-selling, and fastest-growing granola and snack bar brand in a $5B category.  On a mission to nourish and enable every family to thrive, Nature's Bakery believes that snacks should taste as good as they make you feel. 

    • Jeff Klineman, Editor in Chief, BevNET.com
    • Deb Holt, CMO, Real Food From the Ground Up
    • Jason Harty, CMO/ GM Consumer Direct, Theo Chocolate
    • Vilma Livas, CMO, Nature's Bakery
    • Jeff Klineman, Editor in Chief, BevNET.com
  • 4:10 PM
    -
    4:30 PM
    Field and Experiential Marketing in the Age of COVID
    Entrepreneurs will learn what’s changing -- and what isn’t -- when it comes to Field and Experiential marketing programs as we all start to consider the return of traditional consumer shopping patterns. We’ll look at the challenges and innovations that are taking place around these highly important and still-recovering disciplines with Mari Lee, VP of Beverage Marketing at Nutrabolt.
    • Mari Lee, VP of Beverage Marketing, Nutrabolt
    • Jeff Klineman, Editor in Chief, BevNET.com
    • Mari Lee, VP of Beverage Marketing, Nutrabolt
    • Jeff Klineman, Editor in Chief, BevNET.com
  • 4:35 PM
    -
    5:00 PM
    Live Networking Room with Our Speakers and Staff
    • Mari Lee, VP of Beverage Marketing, Nutrabolt
    • Andy Judd, CMO, Yasso, Inc.
      Andy Judd, CMO, Yasso, Inc. -

      Andy Judd

      CMO, Yasso, Inc.

      Andy Judd currently serves as CMO to Yasso, Inc. Located in Boulder, CO, Yasso makes ridiculously creamy frozen Greek yogurt bars and is one of the fastest growing better-for-you frozen novelty brands. Prior to Yasso, Andy served as the CMO at ONE Brands, which is one of the fastest growing protein bars in the US where he lead the transformation of the brand and stepped changed e-commerce capabilities that helped lead to the acquisition by the Hershey Company in 2019 for $397MM. He has served as VP Marketing for the Boulder Brands leading all marketing functions of a high growing portfolio of plant-based and gluten free brands and led the So Delicious brand at WhiteWave, where he also spent time transforming the organic and non- dairy yogurt business into one of the fastest growing yogurt companies in the US. Prior to joining WhiteWave, he served as Category Director for ice cream, iced coffee, blended beverages and value added milk portfolio at Saputo Dairy Foods and Dean Foods. Andy started his post MBA career at Campbell’s Soup Company where during his seven-year tenure at Campbell’s, he led marketing of the Campbell’s iconic R&W condensed soup brand, Campbell’s kids portfolio, the development of Hispanic marketing, and the acquisition of Wolfgang Puck Soups and Sauces.

    • Jason Harty, CMO/ GM Consumer Direct, Theo Chocolate
    • Deb Holt, CMO, Real Food From the Ground Up
    • Jeff Klineman, Editor in Chief, BevNET.com
    • Carol Ortenberg, Editor, NOSH
      Carol Ortenberg, Editor, NOSH -

      Carol Ortenberg

      Editor, NOSH

      Carol is the Editor of NOSH, BevNet’s media property focusing on Natural, Healthy, Sustainable and Organic food products. Carol previously worked and consulted for several consumer goods companies, many within the food space. She also was on the marketing team for Whole Foods Market in the North Atlantic region. Prior to focusing on the food industry, Carol worked at several tech companies, including HubSpot, and served as a consumer researcher at AMP Agency. A graduate of Brandeis University in Journalism, Cultural Anthropology and Theater Arts, Carol is passionate about the food, agriculture and beverage industries.

    • Mari Lee, VP of Beverage Marketing, Nutrabolt
    • Andy Judd, CMO, Yasso, Inc.
    • Jason Harty, CMO/ GM Consumer Direct, Theo Chocolate
    • Deb Holt, CMO, Real Food From the Ground Up
    • Jeff Klineman, Editor in Chief, BevNET.com
    • Carol Ortenberg, Editor, NOSH

Register

Marketing & Branding Expert Speakers

  • Mari Lee, VP of Beverage Marketing, Nutrabolt - Supercharge: Marketing & Branding

    Mari Lee

    VP of Beverage Marketing, Nutrabolt

  • Andy Judd, CMO, Yasso, Inc. - Supercharge: Marketing & Branding

    Andy Judd

    CMO, Yasso, Inc.

    Andy Judd, CMO, Yasso, Inc. - Supercharge: Marketing & Branding

    Andy Judd

    CMO, Yasso, Inc.

    Andy Judd currently serves as CMO to Yasso, Inc. Located in Boulder, CO, Yasso makes ridiculously creamy frozen Greek yogurt bars and is one of the fastest growing better-for-you frozen novelty brands. Prior to Yasso, Andy served as the CMO at ONE Brands, which is one of the fastest growing protein bars in the US where he lead the transformation of the brand and stepped changed e-commerce capabilities that helped lead to the acquisition by the Hershey Company in 2019 for $397MM. He has served as VP Marketing for the Boulder Brands leading all marketing functions of a high growing portfolio of plant-based and gluten free brands and led the So Delicious brand at WhiteWave, where he also spent time transforming the organic and non- dairy yogurt business into one of the fastest growing yogurt companies in the US. Prior to joining WhiteWave, he served as Category Director for ice cream, iced coffee, blended beverages and value added milk portfolio at Saputo Dairy Foods and Dean Foods. Andy started his post MBA career at Campbell’s Soup Company where during his seven-year tenure at Campbell’s, he led marketing of the Campbell’s iconic R&W condensed soup brand, Campbell’s kids portfolio, the development of Hispanic marketing, and the acquisition of Wolfgang Puck Soups and Sauces.

  • Jason Harty, CMO/ GM Consumer Direct, Theo Chocolate - Supercharge: Marketing & Branding

    Jason Harty

    CMO/ GM Consumer Direct, Theo Chocolate

  • Deb Holt, CMO, Real Food From the Ground Up - Supercharge: Marketing & Branding

    Deb Holt

    CMO, Real Food From the Ground Up

  • Jeff Klineman, Editor in Chief, BevNET.com - Supercharge: Marketing & Branding

    Jeff Klineman

    Editor in Chief, BevNET.com

  • Carol Ortenberg, Editor, NOSH - Supercharge: Marketing & Branding

    Carol Ortenberg

    Editor, NOSH

    Carol Ortenberg, Editor, NOSH - Supercharge: Marketing & Branding

    Carol Ortenberg

    Editor, NOSH

    Carol is the Editor of NOSH, BevNet’s media property focusing on Natural, Healthy, Sustainable and Organic food products. Carol previously worked and consulted for several consumer goods companies, many within the food space. She also was on the marketing team for Whole Foods Market in the North Atlantic region. Prior to focusing on the food industry, Carol worked at several tech companies, including HubSpot, and served as a consumer researcher at AMP Agency. A graduate of Brandeis University in Journalism, Cultural Anthropology and Theater Arts, Carol is passionate about the food, agriculture and beverage industries.

  • Vilma Livas, CMO, Nature's Bakery - Supercharge: Marketing & Branding

    Vilma Livas

    CMO, Nature's Bakery

    Vilma Livas, CMO, Nature's Bakery - Supercharge: Marketing & Branding

    Vilma Livas

    CMO, Nature's Bakery

    Vilma is the CMO at Nature's Bakery, a best-selling, plant-based, nut-free better-for-you snack bar brand, which was recently acquired by KIND as part of Mars Inc.  Since joining Nature's Bakery in 2017, Vilma executed a successful rebrand, launched two new product lines and scaled the brand’s omnichannel and D2C business.  In this time, Nature’s Bakery has become the 7th best-selling, and fastest-growing granola and snack bar brand in a $5B category.  On a mission to nourish and enable every family to thrive, Nature's Bakery believes that snacks should taste as good as they make you feel. 

Expert Track: Gain an Edge Before the Event

BevNET Editor-in-Chief, Jeff Klineman pulled together a few high-impact discussions on both marketing and branding to prepare you for our upcoming Supercharge event. Jeff will be leading the discussions and networking which bring together experts to provide first-hand timely advice to grow your business.

Learn More

Registration is Included for BevNET & NOSH Subscribers

A subscription gives you access to all virtual events, articles, videos and educational content on both BevNET and NOSH.

Subscriber: Your ticket is included with your subscription, you just need to register.

Non-Subscriber: Subscribe to access this virtual event, daily articles, Office Hours and our education series. A monthly subscription starts at $49 per month. If you’re not ready to subscribe, you can register for $275.

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