What changes when you go from startup to national player? Matt Thomas, CEO and founder of Brew Dr. Kombucha, will share the answer. Taking the stage at BevNET Live Winter 2019 in December, Thomas will use Brew Dr.’s expansion into national distribution as a way to examine the challenges and decisions entrepreneurs and brand leaders must make as they stretch.
Matt Thomas will discuss the effects of brand growth on the entrepreneurial mindset and on several key business areas: From a company structure standpoint, he will discuss honoring early employees and business units while also professionalizing the expanding set of roles needed to run a growing business. He’ll also discuss how the company changes when sales focus goes from local or regional to national, as well as the way it approaches both fundraising and expenditures as it steps into a leadership role in a fast-growing category.
Thomas’s story will give attending brands a clear look at the road that lies ahead as they scale, and help identify many of the challenges that they will encounter on their individual journeys towards growth.
He joins a BevNET Live Winter 2019 speaker lineup of beverage entrepreneurs, investors and brand builders that also currently includes Sweet Leaf Tea and Deep Eddy Vodka co-founder Clayton Christopher, Dry Soda CEO Sharelle Klaus, Fiji Water Group president Elizabeth Stephenson, among others to be announced soon. Together, they will share a comprehensive look at best practices, data insights and lessons learned to benefit their own beverage businesses.
Hundreds of beverage industry executives will be in attendance exploring opportunities for growth, as well as taking advantage of additional BevNET Live components like the Beverage School educational session on Dec. 8, New Beverage Showdown pitch competition and sample bars during breaks.
BevNET Live Winter 2019 is taking over the Loews Santa Monica Beach Hotel on December 9th and 10th. Early registration ends next month on Friday, October 25th. Register today to save $200 per ticket.
Questions about the BevNET Live conference can be directed to Jon Landis, our Senior Brand Specialist. Conference sponsorship opportunities are available for companies seeking additional industry exposure.
About BevNET Live
BevNET Live Winter 2019 will return to the Loews Santa Monica Beach Hotel in Santa Monica, Calif. on December 9th and 10th. A Beverage School for industry newcomers will also be held on Sunday, December 8th at no additional cost.
BevNET Live is the premiere event for beverage brands, distributors, service providers, retailers and investors to discuss what’s next for the industry. With the industry’s foremost speakers and our New Beverage Showdown, BevNET Live attracts hundreds of brands to each event.