The cooperative dynamic between young and mature entrepreneurial brands will be front and center on Dec. 9 at BevNET Live in Santa Monica when Peter McGuinness, Chobani’s president, and Todd Carmichael, the CEO and co-founder of La Colombe, take part in a “fireside conversation” on the challenges of timing innovation in beverage categories and the way the companies’ close ties allow them to learn from each other in terms of product development and scale.
Two of the most highly respected branding minds in CPG, Carmichael and McGuinness are linked in that their core products have both taken advantage of highly differentiated, supply chain-driven, confidently marketed innovations to help ignite competition and spark consumer growth within their respective categories. With Chobani founder Hamdi Ulukaya a majority equity owner in La Colombe, the companies are able to compare new product strategies and trends in the market from the perspective of the nimbler startup and the scaled CPG enterprise.
McGuinness and Carmichael will bring insights from their prospective companies and careers to the stage in a conversation that will both inspire and educate the entrepreneurial audience at BevNET Live. As both of these brands look to the future, the lessons these leaders have learned will be shared for the benefit of the next great innovative consumer brands.
These two speakers will join a BevNET Live Winter 2019 lineup of entrepreneurs, investors and brand builders that also currently includes Sweet Leaf Tea and Deep Eddy Vodka co-founder Clayton Christopher, Dry Soda CEO Sharelle Klaus, Fiji Water Group president Elizabeth Stephenson, and many more. Together, they will share a comprehensive look at best practices, data insights and lessons learned to benefit their own beverage businesses.
Sampling and networking is also a main focus at BevNET Live, with additional opportunities like the Beverage School startup session on Dec. 8, New Beverage Showdown pitch competition, and sampling bars during breaks.
BevNET Live Winter 2019 is now only 36 days away, taking place next month on December 9th and 10th. Join the beverage community in taking over the Loews Santa Monica Beach Hotel in Santa Monica, Calif.. Register today to secure your room before it sells out.
About BevNET Live
BevNET Live Winter 2019 will return to the Loews Santa Monica Beach Hotel in Santa Monica, Calif. on December 9th and 10th. A Beverage School for industry newcomers will also be held on Sunday, December 8th at no additional cost.
BevNET Live is the premiere event for beverage brands, distributors, service providers, retailers and investors to discuss what’s next for the industry. With the industry’s foremost speakers and our New Beverage Showdown, BevNET Live attracts hundreds of brands to each event.