Fresh Market Beverage Marketing Coordinator Mathis Martines to Talk Retailing at BevNET Live

 BevNET is pleased to announce that Mathis Martines, Grocery Marketing Coordinator at The Fresh Market , will be presenting at BevNET Live on June 4 and 5. Martines will be discussing ways that entrepreneurial beverage companies can succeed within a natural and specialty framework, and how he decides to greenlight beverages for launch within the 115-store chain.

The Fresh Market is fast becoming one of the best-known entry points into the natural and specialty channel and its broad geographic footprint and emphasis on innovative, on-trend brands has made it an especially rich vein for new products. In the past year, both Hint Fizz and Coco Cafe have launched at Fresh Market as exclusives, putting those brands in the position of garnering valuable feedback on consumer attitudes while also letting them debut in a high-profile store serving an extremely desirable consumer demographic.

During his presentation, Martines will touch on the learning opportunities offered within a launch at The Fresh Market, ways that brands can best prepare themselves to pitch to and work within this key retailer, and advice on how beverage companies can employ their channel strategy to help build a regional market for their brands.

In addition, Martines will be one of the judges in BevNET’s exciting New Beverage Showdown, a live competition that offers advice and awards to a set of innovative brands during the two-day event.

About Mathis Martines

Martines is a Grocery Coordinator for The Fresh Market, 2011 NASFT Specialty Retailer of the Year. With expertise in product development, distribution, retailing, and analytics, Martines drives product innovation and brand growth within the chain for beverage categories.  His experience building brands and introducing innovative new items has helped make the retailer an important starting point for those companies looking to find a retail partner. Recently, at The Fresh Market, he successfully launched exclusive first-to-market on lines such as Wolfgang Puck Coffees, Hint Fizz, Aloe Gloe, Coco Café, and in April, Hawaiian Springs Water.

About BevNET Live
BevNET Live’s June 2012 New York City event will be held at the Metropolitan Pavilion in Manhattan on June 4 and 5. Early Bird tickets are available through April 15. BevNET Live is a two-day forum for beverage entrepreneurs, suppliers, distributors, retailers and investors to gather, speak, exchange ideas through interactive panels and lectures, and enhance their marketing and product development strategies through our Beverage School. Attendees can tap the expertise of investment professionals who can help groom them to attract money, business owners with inspiring success stories, and the community, which has spent a decade dedicating itself to careful reporting on the fast-moving beverage industry.

About The Fresh Market, Inc.

Founded in 1982, The Fresh Market, Inc. (NASDAQ: TFM) is a specialty grocery retailer focused on providing high-quality products in a unique and inviting atmosphere with a high level of customer service. The company currently operates 115 stores in 21 states, located in the Southeast, Midwest, Mid-Atlantic, and Northeast, with plans for continued expansion throughout the country. The Fresh Market is an equal opportunity employer.  For more information, please visit