Jeffrey Klineman

Jeffrey Klineman

Editor-in-Chief

As Editor-in-Chief of BevNET, Jeff Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeff also plans, curates, and hosts the BevNET Live and NOSH Live conferences. Jeff previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. He is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeff has also twice been named in Forbes as one of the 25 Most Influential when it comes to Consumer and Retail Companies.

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Posts by Jeffrey Klineman

Expo West 2018 Video: What’s Bubbling Up at High Brew

During last week’s Natural Products Expo West, held in Anaheim, Calif., High Brew CEO David Smith sat down with BevNET editor-in-chief Jeff Klineman to discuss the reasoning behind this latest line extension, as well as the key factors that are shaping the evolution of the cold brew category.

Expo View: Natural World Tremors

To suppliers, the end of the Whole Foods relationship isn’t a binary anymore, where they’re either in Whole Foods or they aren’t really in the natural channel at all.

Column: I’m Helping a Brand, Hopefully

As part of my involvement with a local community-based food business incubator, I have been asked to spend time mentoring a small beverage company, Boston Chai Party. Even better, the founders have been kind enough to allow me to write about what we're doing along the way.

NACS 2017 Video: Moonshine Sweet Tea Grows Beyond Grocery

At NACS 2017 in Chicago, BevNET editor-in-chief Jeffrey Klineman spoke to CEO Remmy Castillo about how the company’s growth strategy, discussing how Moonshine is building out its employee roster with industry veterans to strengthen the internal infrastructure and “put the right people in place” for success.

Talking Rain COO Responds: “We Have a Great Group”

Following a report on Wednesday that Talking Rain and its former CEO, Kevin Klock, had been named in a lawsuit alleging that Klock had sexually harassed an employee in March, and that the company had retaliated against her even after Klock had left the company, COO Chris Hall told BevNET there was no culture problem at the sparkling water company during a brief talk at the just-concluded National Association of Convenience Stores show this week in Chicago.

Juicero Says It’s Shutting Down

A letter posted on the company's web site today explained that the company was shutting down due to the infrastructure challenges in "creating an effective manufacturing and distribution system for a nationwide consumer base."

Distribution Roundup: Roar, L.A. Libations Partner

Sports drink brand Roar Beverages announced a partnership with incubator L.A. Libations; Blossom Water picked up new placement in 750 grocery stores; Big Easy Bucha lands new distribution at Publix; Icelandic Glacial signs deal for distribution in China.

Video: Rankings, Reviews, Keywords — E-Commerce Advice for Food & Beverage

In terms of setting up direct-to-consumer marketplaces, creating “full basket” solutions with Amazon Fresh, and simply providing a place for customers to search by keywords for specific products, the e-commerce titan has begun to exert an outsized influence in the ways consumers shop.

In-Depth: Why Amazon Scooped Up Whole Foods

In a deal that’s shaking the shopping experience for consumers, retailers, and food and beverage companies, Amazon’s scooping up of Whole Foods for $13.7 billion on Friday has hardened talk of large-scale disruption in the way consumers buy their groceries.

Expo West 2017 Video: An Interview With Matt Thomas of Brew Dr. Kombucha

BevNET’s Jeff Klineman interviewed Thomas at Natural Products Expo West in Anaheim, Calif. and found a stirring profile of a company that is balancing growth across three divisions: its largest, a retail kombucha line, as well as on-premise gourmet tea houses and a new distilling operation that repurposes the alcohol generated from kombucha fermentation

KeVita/PepsiCo Deal on Track

Sources have confirmed that a deal for PepsiCo to acquire KeVita is nearing the end stages, with the larger company paying between $400 and $500 million for the brand.

BevNET Podcast Ep. 26: Blogging The Food Revolution with Max Goldberg

Goldberg, a former Wall Street executive, told our team all about his journey from antidepressants to clean-living organic foodie and media figure, with conversational stops along the way on the offerings at Expo East, the difference between Ripple Foods and almond milk, and, most importantly, what he’d do if faced with the choice of eating Arby’s or a bag of organic palm sugar.