Box Store Battle at Bev Forum: Target, Walmart Sales Strategies
What should beverage brands think about when pitching the Minnesota-based macro-store, or the bosses in Bentonville?
Jeffrey Klineman
Editor-in-Chief
As Editor-in-Chief of BevNET, Jeff Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeff also plans, curates, and hosts the BevNET Live and NOSH Live conferences. Jeff previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. He is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeff has also twice been named in Forbes as one of the 25 Most Influential when it comes to Consumer and Retail Companies.
Posts by Jeffrey Klineman
In L.A., Stars Dish on Celebrity Brands
Celebrity Brands. If they aren’t the only brands one can have – and one might have been led to believe we’re all headed that way, given the casting call that went out for panels at the Beverage Forum, which took place last week in L.A. – they’re a growing part of the business.
L.A. Libations Debuts ‘Re:Lid’ Resealable, Recyclable Aluminum Can
In partnership with Re:Lid USA, L.A. Libations Water – the 9.5 + pH water brand produced by beverage incubator L.A. Libations – has unveiled what it claims is the beverage industry’s first fully recyclable resealable aluminum can.
BTS-Inspired ARIH Premieres Energy Drinks, Sodas at Walmart
It’s a collaboration between Korean food companies Paldo and hy that spans 42 different SKUs, including noodle bowls and “pillows” (think dry ramen), postbiotic energy drinks and dual biotic sodas.
Powder Country: Drink Mixes are Growing Faster Than RTDs
For powdered beverage brands, the outlook is a lot brighter than Crystal Light. Over the past four years, the growth rate of powders and mixes has been twice that of liquid beverages.
Dora’s Naturals Adds Philly Distribution
New York-based powerhouse distributor Dora’s Naturals is expanding south to Philadelphia, the company’s first push outside the tri-state area.
Coca-Cola to Restructure BodyArmor, Coffee, Spirits Teams
The changes have effectively put an end to Coca-Cola’s New Revenue Streams division, which had responsibility for Red Tree and Coke’s RTD coffee business (largely its Dunkin’ Iced Coffee co-brand), both of which operated outside the company’s normal distribution approach.
Coke: Dan White, New Revenue Streams Out Of Spirits Biz
Coke’s New Revenue Streams unit is transferring control of the Coke’s Red Tree Beverages spirits play to different structural leadership, according to Beer Business Daily.
Updated: Chameleon Cold Brew Under New Ownership
Chameleon Cold Brew may be under new ownership, with multibrand rollup Next In Natural the coffee brand’s presumed new parent company.
Cost-Cutting Lemon Perfect Sheds CEO, CMO
An investor-driven shakeup at Lemon Perfect has resulted in significant headcount reduction, including company leadership and several of its employees.
As Sale Rumors Swirl, What’s Next for Olipop?
It’s logical that there’s building speculation around the next strategic move for Olipop, the brand that built the modern soda category alongside Poppi, but the path forward contains more than a few potential options.
BodyArmor CEO Set To Exit After Four Years
As the year ends, BodyArmor is preparing for new leadership.
Suja Files For IPO
Another cold chain company is heading for a public market exit. Suja Life, Inc. announced that it has confidentially submitted a draft registration statement on Form S-1 with the U.S. Security and Exchange Commission (SEC).
Where Do Hemp THC Drinks Go From Here?
After a whirlwind few days this week, the multi-billion-dollar hemp-derived THC industry is waking up this morning to the stark reality that, barring the creation of a legal federal framework, they will be virtually extinct within a year.