Jeffrey Klineman

Jeffrey Klineman


As Editor-in-Chief of BevNET, Jeff Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeff also plans, curates, and hosts the BevNET Live and NOSH Live conferences. Jeff previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. He is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeff has also twice been named in Forbes as one of the 25 Most Influential when it comes to Consumer and Retail Companies.

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Posts by Jeffrey Klineman

Tune in June 22 and 23 for BevNET & NOSH Virtually Live

Following today’s final Boot Camp panel, it’ll be two weeks until our two day strategy extravaganza, BevNET & NOSH Virtually Live. We’ll be hosting the event online from 3-5 p.m. EST on Tuesday and Wednesday, with content followed by open networking and discussion. This one is for BevNET/NOSH Insiders only, though, so if you aren’t one yet, you should be.

Why Greg Inspired: A Remembrance

Greg Steltenpohl, the innovative juice executive who twice brought progressive, environmentally and socially conscious brands to national prominence, was deep into a triumphant second act as a businessman -- and force for good -- when he passed away this week.

WATCH: Betsy McGinn Advises on Amazon Tactics During COVID-19

The increased demand for products through online sellers like Amazon means that brands need to shift tactics -- something that’s hard to do during a crisis; Betsy McGinn sat for a video interview with Jeff Klineman, BevNET’s editor-in-chief, to provide important advice on how brands should approach their Amazon and broader e-comm strategies as consumer behavior takes a disruptive turn to online food and beverage purchasing.

Watch: Adnan Durrani on Saffron Road’s Crisis Playbook

In a video call with BevNET editor-in-chief Jeff Klineman, Adnan Durrani, the CEO of American Halal, the maker of the Saffron Road line of meals and snacks, gave strategic insight into the challenges of operating a large food and beverage company during these chaotic times.

Sweet Leaf Founder Christopher Leaves CAVU

Clayton Christopher, the founder of Sweet Leaf Tea and Deep Eddy Vodka, told BevNET that he’d left an active role within the CAVU organization earlier this year, although he is continuing to work as a board member and advisor to the brands in his portfolio from CAVU’s first two investment pools.

Expo West 2019: Suja Exploring Launch of Hemp Extract Shot

Coke-backed beverage maker Suja shared samples of a 2 oz. juice shot that contains hemp extract at the Natural Products Expo West trade show held this week in Anaheim, Calif. The SKU, called Relax, is being deliberated as the potential next addition to the brand's line of high pressure processed (HPP) cold-pressed juice shots introduced in July 2018.

Keurig Dr Pepper to Acquire CORE for $525 Million

One of a growing set of insurgent premium water brands was taken off the table this morning when Keurig Dr Pepper (KDP) announced that it had agreed to buy CORE Nutrition, the maker of CORE Hydration and CORE Organics, for $525 million.

Sources: Report on Essentia Sale Premature

After CNBC reported that premium water brand Essentia was exploring a potential sale, sources close to the situation confirmed to BevNET that the company has been working with Credit Suisse for more than a year, but that there is no official sales process underway.

Expo West 2018 Video: What’s Bubbling Up at High Brew

During last week’s Natural Products Expo West, held in Anaheim, Calif., High Brew CEO David Smith sat down with BevNET editor-in-chief Jeff Klineman to discuss the reasoning behind this latest line extension, as well as the key factors that are shaping the evolution of the cold brew category.

Expo View: Natural World Tremors

To suppliers, the end of the Whole Foods relationship isn’t a binary anymore, where they’re either in Whole Foods or they aren’t really in the natural channel at all.