BevNET
Tumeric ALIVE Rebrands as "Temple Turmeric"
Renamed as Temple Turmeric, the brand's new label that emphasizes and centers the mandala artwork on the labels of the high pressure processed, juice-and-nutrient-rich product line.
Jeffrey Klineman
Associated Site
Bio
Award-winning journalist Jeffrey Klineman has written for numerous publications, including Boston Magazine, Self, George, the Chronicle of Philanthropy and the Boston Globe Sunday Magazine. He is a contributing writer to Commonwealth and Razor magazines and worked previously as a courts and general assignment reporter for the Lawrence Eagle-Tribune. A graduate of Yale University and Columbia University’s Graduate School of Journalism, Jeffrey is also a partner in the Internet media company Snoutsinyourtown.com.
Posts by Jeffrey Klineman
Jeff Rubenstein: From Coconuts to Watermelon in Two Moves
Rubenstein said he was recruited to WTRMLN WTR by marketing ace Rohan Oza, his former boss at the Coca-Cola Co., Inc.
Laden with Beverage Ties, Krave Jerky Sold to Hershey’s
Meaty sales for a company stocked with beverage business veterans.
Coconut Water’s Growth: Hot or Not?
Coconut water companies are responding to a recent report that the category has gone flat. In short, they aren’t buying it.
BevNET Live: Innovation Needs to Get to the Shelf, Panel Says
“In earlier stage companies, there’s a lot of excitement around what we might be creating -- but you have to channel some of that into what the world’s ready for,” said Califia Farms CEO Greg Steltenpohl.
Learning from a Dairy Diaspora
There’s an increasing number of people questioning the whole premise for dairy milk, either because they’ve embraced non-dairy paleo lifestyles, have environmental concerns associated with a dairy-centric agricultural system, or just plain don’t like the taste as much.
Chobani to Launch Food Incubator
Billionaire yogurt maker Hamdi Ulukaya, who started Chobani, announced plans today to "invest in and cultivate emerging food entrepreneurs," according to an announcement from the company.
Suja Squeezes Hollywood Wallets: CAA, DiCaprio, Leto Invest
Today Suja revealed that its latest investment round had included some of the best-known actors on the planet.
Transitional Times at Runa
Last October, Runa opened its doors to a much bigger cash infusion from MetaBrand Capital, a newly launched investment arm of MetaBrand’s food and beverage consulting firm.
Naked Emerging Brands Shaken Up, Sales Force Consolidated
During its three-year run, Naked Emerging Brands created one partnership, but has not developed as a VC shop and struggled to define itself within the Pepsi system.
BevNET Live: Stretching the Brand to the Consumer
A pair of discussions from BevNET Live's second day underscored that no matter how brilliant a product idea might be, it needs to provide the consumer with a strong experience that will draw them back.
Suja Funding Surge Continues: $21 Million More
The round is the third in the past 18 months for the company, taking the total amount invested in the brand to $45 million.
Five Years in Review
Brands create categories. But declining categories can smother brands. That’s what a five-year analysis of topline category data tells us.
The Flavor Rules
Promising brand propositions can fall apart if the flavor isn’t there, while marginally functional products can catch fire behind great taste. Brands will do whatever they can to maintain their flavor advantage (Coke’s secret formula, anyone?) while a switch in sweetener mix can totally undermine a product (Vitaminwater’s recent stevia experiment comes to mind).