Innovative Adult Beverage Brand Set for Multi-Channel Expansion Starting With 14 States and Global Travel Retail Division Beginning June 2026
What: Oishii Sake announces a landmark alignment agreement with Southern Glazer’s Wine & Spirits (SGWS), the largest beverage alcohol distributor in North America. As the largest American-owned sake brewery in the United States, leading in the better-for-you category, this strategic partnership provides Oishii with the infrastructure to scale its entire portfolio, including its core Junmai bottles, the luxury Kintsugi Sake expression, the Sake Spritz line, and the highly anticipated debut of the Oishii Matcha Liqueur, into premium national retail and hospitality accounts.
This strategic partnership also activates the SGWS Travel Retail Division, providing Oishii Sake with a footprint across all major cruise lines, duty-free outlets, and sales throughout the Caribbean, Central, and South American markets. By leveraging SGWS’s world-class distribution network, Oishii Sake solidifies its position as a multi-category leader in the adult beverage space.
When:
Official SGWS Launch: June 2026
Matcha Liqueur rollout: Mid-June 2026
Where:
Initial Expansion: Immediate rollout in 14 priority states across on-premise (restaurants/bars) and off-premise (retail) channels.
These include: New York, Massachusetts, Florida, Arkansas, Missouri, Illinois, Texas, Arizona, Pennsylvania, Nevada, California, Hawaii, Ohio, and travel retail.
Global Reach: Full integration into the Travel Retail Division, targeting global travelers via cruise lines, duty-free outlets, and sales in LATAM and the Caribbean.
Portfolio Highlights
NEW: Oishii Matcha Liqueur
Details: 750ml bottle ($24.99) | 15% ABV.
Key Attributes: Crafted with real cream from a 100-year-old Wisconsin farm. The product is uniquely shelf-stable, requiring no refrigeration after opening.
Made with ceremonial Japanese matcha.
Oishii Sake Spritz (RTD Cans)
Format: 4-pack ($20.00) / variety pack ($25.00) | 6% ABV.
Attributes: The first all-natural, better-for-you canned sake cocktail in the U.S. Gluten-free, zero added sugar, and naturally sweetened with Monk Fruit In The Raw®.
Flavors: Mango Yuzu; Lychee Lemon; Coconut Lemongrass; Watermelon Lime.
Core Junmai Bottles (750mL, 375mL formats)
Clear & Cloudy Junmai: Premium, clean-tasting sake with no sulfates or artificial additives ($29.99/$19.99).
Kintsugi Sake
Luxury Expression: $149.99. Small-batch luxury sake crafted for connoisseurs and sake collectors.
PHOTOS
From the Brand: “Our partnership with Southern Glazer’s marks a pivotal shift for Oishii as we solidify our position as an innovative adult beverage company,” says Buzzy Sklar, CEO of Kintsugi Sake LLC. “By leveraging the best distribution network in the country, we are bringing our sake-based, better-for-you cocktails to national chain accounts, both on-premise and off-premise, and premium venues across the U.S., as well as global travelers. We aren’t just making sake; we are modernizing how the American consumer experiences a clean, sophisticated, and wellness-minded drink.”
More About Oishii Sake: Oishii Sake is proudly brewed in the U.S. using centuries-old Japanese traditions. Thoughtfully crafted with just four ingredients, including Hot Springs Mountain water and single-origin rice grown in America, Oishii delivers a clean, crisp taste with no artificial additives. Its portfolio includes the highly anticipated Oishii Matcha Liqueur, Oishii Clear Junmai, Cloudy Junmai, the luxury Kintsugi Sake, and the Oishii Sake Spritz—the first all-natural ready-to-drink sake cocktail in the U.S. Sweetened with Monk Fruit In The Raw® and offered in refreshing flavors, Oishii Sake Spritz embodies The Better For You Cocktail™ ethos, offering a modern, wellness-minded twist on traditional sake.
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