The Italian aperitivo brand adds an amaro and a ready-to-drink amaro cola to its growing lineup, both available now at thezeroproof.com
ATLANTA, GA — MAY 21, 2026 — Lapo's, the Italian aperitivo-inspired non-alcoholic cocktail brand, has expanded its portfolio with two new products: Lapo's Amaro and Lapo's Amaro Cola. Both are available now at Whole Foods, Target, DrinkLapos.com, and through The Zero Proof, the largest online retailer of non-alcoholic beverages in the United States.
The launches mark a significant step for Lapo's, which entered the market with its Non-Alcoholic Negroni and has since built one of the most recognized portfolios in the NA cocktail category. The Amaro and Amaro Cola move the brand into new territory. This is not the ready-to-drink cocktail space Lapo's is known for. This is the aperitif and digestif category, where botanical complexity and depth are the whole point.
“In traditional amaro, the flavors come from nature. They don't come from alcohol. A non-alcoholic amaro, done well, doesn't have to give anything up.” — Ray DeRosa, VP of Production at The Zero Proof
Lapo's Non-Alcoholic Amaro ($31.99 per 750mL bottle, thezeroproof.com/collections/aperitif-and-digestif/products/lapos-non-alcoholic-amaro) is inspired by the piney, eucalyptus-forward character of a northern Italian amaro. Built on natural botanicals including juniper, rhubarb root, and bitter orange, it delivers notes of mint, licorice, cinnamon, and pine with a long finish. Pour it neat over a single large ice cube with a strip of orange peel after dinner, or use it as the foundation for zero-proof cocktails. It works equally well as a pre-dinner aperitivo topped with sparkling water or as a proper post-meal digestif.
Lapo's Amaro Cola ($19.99 for a 4-pack of 8.4 fl oz cans, thezeroproof.com/products/lapos-non-alcoholic-amaro-cola) pairs the Amaro's herbal character with a house-made cola. Amaro & Cola is a longtime bartenders’ favorite, and Lapo's version stays close to the classic: dark chocolate, sarsaparilla, and alpine herbs on the nose; caramel sweetness moving into medicinal roots and spice on the palate; and a long, dry, mentholated finish. Uncaffeinated, vegan-friendly, and gluten-free. Best served over ice.
“Lapo's Amaro is pushing the category forward — away from simple substitutes and toward drinks that can stand entirely on their own,” said Sean Goldsmith, Co-Founder and CEO of The Zero Proof. “The Amaro Cola takes that further. It's a completely new drinking occasion, and it's the kind of thing that makes people realize zero-proof doesn't mean compromise.”
“Amaro is one of the most culturally rich categories in the world of drinking, and it has been almost entirely absent from the zero-proof space until now,” said Goldsmith. “Lapo's version is the real thing — complex, bitter, and deeply satisfying. The Amaro Cola is what happens when you take that same quality and make it effortless. We're proud to bring both to the Lapo’s community.”
In less than two years, Lapo’s has grown to over 2,000 stores nationwide, and the brand has grown 350% in the past year alone. It is available at Whole Foods Market, where it has quickly become one of the top-selling non-alcoholic products in the country, as well as Target, Total Wine & More, and The Fresh Market. Lapo's is poured at Michelin-starred restaurants across the country and holds national partnerships with the James Beard Foundation and SoulCycle.
The timing also reflects where the NA category is heading. The non-alcoholic category isn't January anymore. A generation raised on craft beer, single-origin coffee, and natural wine has arrived at amaro ready for something that pushes back a little — and consumers are moderating year-round, not just in peak wellness season. The aperitif and digestif segment is one of the fastest-moving corners of the market, and Lapo's is one of the few NA brands with the credibility and the portfolio to lead it.
The Amaro and Amaro Cola join a lineup that includes the Non-Alcoholic Negroni, Citrus Spritz, Aperitivo, Espresso Martini, Melograno Mule, Limoncello Spritz, Mandarino G&T, and Negroni Water. The full portfolio is available at drinklapos.com and thezeroproof.com/collections/lapos.
About Lapo's
Named after our friend Lapo, a bartender at the legendary Harry's Bar in Florence whose warmth and hospitality inspired the brand, Lapo's crafts non-alcoholic cocktails and spirits built around the flavors and rituals of Italian aperitivo culture. Every product is made with real ingredients, no artificial sweeteners, and always 0.0% ABV. The full portfolio is available at drinklapos.com and thezeroproof.com. Follow along at @drinklapos.
About The Zero Proof
Founded in 2019 and headquartered in Atlanta, The Zero Proof is the largest online retailer of non-alcoholic beverages in the United States, with a curated selection of over 400 products across NA wines, spirits, RTDs, and functional beverages. With over 10,000 five-star reviews and more than ten million drinks served, The Zero Proof backs and builds the brands defining the category. For more information, visit thezeroproof.com and follow @thezeroproof.
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