Jeffrey Klineman

Jeffrey Klineman

Editor-in-Chief

As Editor-in-Chief of BevNET, Jeff Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeff also plans, curates, and hosts the BevNET Live and NOSH Live conferences. Jeff previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. He is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeff has also twice been named in Forbes as one of the 25 Most Influential when it comes to Consumer and Retail Companies.

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Posts by Jeffrey Klineman

States of Confusion: Hemp, Cannabis Regulations in Conflict

The growth of the hemp THC business has shined a light on a system that allows the proliferation of legal cannabis in some states while also creating a thriving market for hemp THC beverages in others where cannabis is illegal.

Coke Responds To Trump’s Appeal, Set to Launch Full-Sugar Sub-Line

Coke CEO James Quincey told analysts on today’s second quarter earnings call that the company would be launching what amounted to a full-sugar line extension, rather than a complete formula change, as some believed President Trump had indicated.

Beverage Investment Warmup on Tap for 2025, Investors Say

Brand-focused investors and deal advisors at the recently completed Beverage Forum conference in California this week offered a series of details that indicate that the outlook is trending positive on the investment front.

PLTFRM Goes Deep in Natural, Buys Presence Marketing

Presence Marketing, a natural products brokerage firm that grew out of its Chicagoland founding in 1990 to become the largest independent sales and marketing organization in its channel, has been bought by PLTFRM, a multi-channel sales, marketing, and investment company.

Big Deal: The Most Important Beverage Transactions, 2024

Even in a tough year, beverage brands that were able to show organic growth were also able to find investors willing to back expansion. Investors remained interested in the energy drink and modern soda categories, as well as protein-enhanced drinks and NA Beer.

New President Mel Landis on the Olipop “Unicorn”

Big soda has been Melvin “Mel” Landis’s meal ticket for most of his professional career. Now he’s gone to work for one of the brands with the greatest potential to disrupt that category, signing on as the president of Olipop.

Funding Lookback 2024: Defining Success at Year End

Over the past year-plus, we’ve written repeatedly about the slowdown in venture funding and strategic transactions, and panelists on our stages continue to point out that they’d rather see brands with high margins and profitability.