Introducing On the Brightside, The Feel-Good Soda Redefining the Functional Beverage Category

INTRODUCING ON THE BRIGHTSIDE™, THE FEEL-GOOD SODA REDEFINING THE FUNCTIONAL BEVERAGE CATEGORY

The feel-good soda consumers can actually feel — calm, clear, and nothing to pay after

(July 7, 2026) - Brighter Beverages, Inc announced today the launch of On the Brightside™, a bold, first-of-its-kind feel-good soda delivering calm, clarity, and social ease. Debuting in two flavors, Strawberry Sunshine and Guava Glow, On the Brightside™ offers a brighter way to relax at any hour of the day.

“We couldn't find the drink we actually wanted, so we made it,” said Adam Terry, Co-Founder and CEO of Brighter Beverages, Inc. “Everyone’s constantly asked to either give something up or wait six weeks for an ashwagandha supplement that doesn’t promise anything, so we wanted to put a real feeling in a can where you feel it right away.”

THE GOLDEN HOUR EFFECT

On the Brightside™ was created to soften the edges, brighten the moment, and deliver a “golden hour” feeling at any hour of the day. The brand is inspired by both the golden hour and nostalgia, two sides of the same golden glow: one cast over the present moment and the other over memory. Made for people seeking relaxation without compromise, On the Brightside™ delivers what many functional beverages promise but rarely achieve: a fast-acting feeling designed to bring ease, clarity, and presence to the moment. The result is a flavorful, non-alcoholic, zero-sugar, zero-calorie drink without THC, caffeine, sedation, or next-day drawbacks.

“Most drinks have a cost. Alcohol costs you the next morning, and functional drinks often cost you the taste, the time, or the calories — and they simply don't deliver anything you can actually feel,” said Jennifer Contraveos, VP of Marketing for On the Brightside™. “We built On the Brightside™ to be the first option where there's nothing to pay after, just the good part.”

As nearly half of Americans actively seek to reduce their alcohol consumption, demand continues to grow for functional beverages that deliver an actual, noticeable feeling. While many products in the category focus on sleep or long-term wellness benefits rather than immediate effects, On the Brightside™ was built to be the answer.

ONE INGREDIENT, DONE RIGHT

On the Brightside™ is built around one ingredient: Zembrin®, a science-backed extract of kanna, a plant the Khoi-San people of South Africa have turned to for centuries for calm, mental clarity, and social ease. While the rest of the category stacks six to ten adaptogens and hopes something works, On the Brightside™ uses one thing — and it's the one thing that science actually backs.

Each can contains 15mg of Zembrin®, backed by real science and sourced from a traceable plant. Zembrin® is exclusively endorsed by the South African San Council, making it a story no competitor can replicate.

Vegan, gluten-free, caffeine-free, THC-free, zero calories, and zero sugar, both flavors are made with OnoSweet®, a fermentation-derived sweetener selected for its clean taste without stevia’s bitter aftertaste or glycemic impact.

On the Brightside™ is now available online at drinkbrightside.com for consumers 18 and over in Strawberry Sunshine, providing that first warm-day-of-the-season feeling made with strawberry and lemonade; and Guava Glow, the one that feels like a long weekend somewhere warm made with guava, orange, and passionfruit. The feel-good soda can be purchased in a 12-pack ($48.99), 24-pack ($97.98), or 48-pack ($195.96). Auto-ship options are also available online, offering consumers 50% off the first order and 20% off recurring orders.

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ABOUT ON THE BRIGHTSIDE™

On the Brightside™ is a feel-good soda powered by Zembrin®, a science-backed extract of kanna (Sceletium tortuosum) delivering calm, clarity, and social ease, where most people feel it within 20 minutes. Made without alcohol, THC, sedation, or next-morning regret, On the Brightside™ is available in Strawberry Sunshine and Guava Glow. For more information, visit drinkbrightside.com or follow @brightsidesoda on Instagram.

ABOUT BRIGHTER BEVERAGES, INC

Brighter Beverages, Inc is the Massachusetts-born beverage company dedicated to making drinks that actually do what they say. Their debut brand, On the Brightside™, is a feel-good soda that delivers a warm, full body ease most people feel within 20 minutes. From scaling international brands to pioneering the non-alcoholic spirits category, Brighter Beverages, Inc is built by a team with decades of beverage experience. Learn more at drinkbrightside.com.