Mitra9 today announced Neon Berry, a limited-edition functional seltzer inspired by gaming culture, digital communities, and high-energy creative environments.
Neon Berry is designed for consumers seeking focus and engagement during immersive activities such as gaming, streaming, and content creation. The product features a bold berry flavor profile and a visually distinctive neon purple can that departs from Mitra9’s traditional packaging system.
Positioned as a cultural exploration within the functional beverage category, Neon Berry expands Mitra9’s portfolio with experimental, limited-time offerings that reflect evolving consumer lifestyles.
“Neon Berry represents our entry into digital-first culture,” said Dallas Vasquez, CEO of Mitra9. “It’s built for immersive moments where focus, creativity, and energy come together.”
Neon Berry will be available exclusively online for a limited time. Neon Berry joins Mitra9’s growing lineup of functional seltzers, which are crafted to support mood, clarity, and performance through plant-based innovation.
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