Target Stores Senior Beverage Buyer Ross Widmoyer to Speak at BevNET Live

The chief beverage buyer for Target, one of the country’s largest beverage retailers, will be discussing the best ways that entrepreneurial beverage companies can present and launch new products in his stores.

Ross Widmoyer, who has recently added entrepreneurial brands like ZICO and Adina to Target Stores nationwide, will provide an experienced look at the ways brands can manage the transition to large-scale retailing operations. Widmoyer’s talk will lend insight not just into the Target system, but also provide a framework for discussing the kinds of supply, marketing and product development challenges that brands entering new retailing channels will encounter.

Widmoyer will be speaking as part of BevNET Live’s June 6 retailing focus, along with a panel of several experts who will be dissecting the details of several new channels. As part of BevNET’s commitment to helping the BevNET Live audience access such important strategic insight, we will be extending our early registration deadline through April 1 for interested attendees.

BevNET Live will take place on June 6 and 7 in the Sheraton Tower Hotel in Manhattan. Discounted hotel rooms at the Sheraton Tower are also available. Registration questions can be directed to Jeff Hyde – 617-715-9673 /

BevNET Live Summer ’11 – Early Registration Discount EXTENDED THROUGH APRIL 1. Register now and save!