Beverage School NYC Final Agenda Posted

BevNET is pleased to announce that the final agenda for Beverage School NYC at BevNET Live Summer ’13 is now available for viewing.

Held on Monday, June 3,  the day before BevNET Live begins, Beverage School is an intensive, half-day “Beverages 101” program that will provide participants with valuable information geared toward early-stage entrepreneurs and industry newcomers, including lessons on product development, sales and marketing, supply chain management, distribution, and more.

The session is open exclusively to attendees of BevNET Live who are new (or relatively new) beverage company entrepreneurs.

There is no additional cost for the program, however, only a limited number of seats remain for Beverage School.

If you have already signed up for BevNET Live and wish to attend Beverage School, notify BevNET sales representative Jon Landis TODAY.

Reserve Your Seat at Beverage School >>

Here is the agenda in full:


12:30 – 1:00

John Craven

1:00 – 1:25
Company Value: What drives it,
how you measure it, how you use it
Michael Burgmaier
Managing Director
Silverwood Partners

1:25 – 1:40
The Mind of the Angel Investor
Bruce Nierenberg
Experienced Angel Investor
& Natural Products Marketer/Broker

1:40 – 2:00
Investment Q&A

2:00 – 2:30
Look Deep, Not Wide:
A discussion of strategic brand positioning
Jim Tonkin
Healthy Brand Builders

2:30 – 3:00
Building your Beverage
Cathianne Leonardi
Allen Flavors

3:00 – 3:30
Coffee & Networking Break

3:30 – 4:00
Managing your Broker Network
Bill Sipper
Managing Partner
Cascadia Managing Brands

4:00 – 4:30
Inside Convenience Retailing
Debbie Wildrick

Growing Innovative Brands

4:30 – 5:00
Discovering and Protecting your
Intellectual Property
George M. Carrera, Jr.
Patent Agent
Amin Talati LLC