Sharelle Klaus
Founder & CEO, Dry Soda
As the visionary behind DRY Soda Company, Sharelle Klaus has always had a passion for the culinary world and celebrating each part of a meal – including the beverage. After having four children, she didn’t want to let a lack of wine or cocktails stop her from creating a great pairing. Klaus recognized an absence of refreshing, clean, non-alcoholic options in the market, and became determined to create the first line of less-sweet sodas that was worthy of meal pairing and premium mixology. She believed savory and sweet flavors more commonly used in cuisine could offer exciting compliments to her favorite meals. In 2005, Klaus crafted the first batches of DRY Sparkling soda in her home kitchen and officially launched DRY Soda Co. a few months later. In 2018, she launched DRY Soda Co.’s second brand – DRY Zero Sugar organic sodas – to bring that same elevated experience to consumers seeking a better sugar-free soda option.
Klaus brings nearly two decades of entrepreneurial, financial and technology industry experience to her role as CEO at DRY, and oversees all marketing, strategic planning and innovation for the brand. With guidance from some of the Pacific Northwest’s best chefs and a savvy corporate team, Klaus pioneered a new category of sparkling beverages, fearlessly leading DRY’s aggressive growth in a male dominated industry. Prior to founding DRY, Klaus worked as a consultant for Infrastructure Management Group and Price Waterhouse. She also served as president of the Forum for Women Entrepreneurs, where she drove strategic development of programs, events and fundraising for the organization’s 250+ Seattle-area
members. Klaus has been featured by ParentMap, Huffpost, Forbes, BevNET, Seattle Magazine, Imbibe, and was honored by Seattle Business Magazine as one of its 2018 CEOs of the year.
With a keen appreciation for humor and wit, Klaus is an avid supporter of entrepreneurship and frequently speaks at professional conferences, workshops, and the University of Washington Business School, where she also participates as a judge for the Michael G. Foster’s School’s
well-known business plan competitions. She has served as a member of the Executive Committee of the Seattle Pacific University Business School, the Board of Directors at the Seattle Chamber of Commerce and the Board of the Seattle Lung Force. Klaus graduated from Seattle Pacific University with an undergraduate degree in political science, and currently resides in Seattle, Wash.