NEW BEVERAGE SHOWDOWN 17: YOUR BEVERAGE IN THE SPOTLIGHT
Gain Awareness and Feel Like an Industry Celebrity
Pitch your brand to industry movers and shakers and benefit from heavy exposure before, during, and after the conference. Build the momentum needed to approach key retailers and investors, and meet strategic partners with ideas to take your brand to the next level.
Go Next Level with Newfound Knowledge and Partners
Hear from trailblazers that have been there and know the path the success. Be approached by attendees reacting to your product and pitch. Hear what others are doing and fuel ideas for your own business plan.
Test Your Mettle Against the Next Big Brands in the Market
Compete against the top new beverage brands. Get asked the tough questions and see if you have the answers. Receive two rounds of valuable feedback from an expert judging panel.
SUMMER 2019 SHOWDOWN JUDGES
CEO & Founder, BevNET
As founder and CEO of BevNET, John Craven is a widely-recognized authority on the beverage industry and he is frequently cited in mainstream media. His vision shapes the editorial, publishing, and positioning of all of BevNET's properties, including BevNET.com, BevNET Magazine, Brewbound.com, BevNET FBU and their associated conferences. John is a graduate of Boston College with a BS in Marketing and Computer Science.
Director of Dairy & Beverage, Whole Foods
Lee leads the Dairy and Beverage businesses at Whole Foods Market, which includes all refrigerated and shelf stable beverages as well as mainstay refrigerated grocery segments. His depth of experience at Whole Foods Market is used to propel innovative business strategies and organizational evolution forward. Equally comfortable strolling through grassfed farms, retail store backrooms, or state-of-the-art facilities, he’s passionate about developing his team of experts who continually push the boundaries of category innovation. Prior to his experience at Whole Foods Market, he matched up his passion for bicycle racing with his profession at Dick’s Sporting Goods in the Bike buying department.
CMO, High Brew Coffee
Mari Johnson serves as the Chief Marketing Officer for High Brew Coffee. She joined the High Brew team in fall 2015 and has over two decades of experience building consumer brands. At High Brew, Johnson is responsible for generating awareness for the brand through trade and consumer activities, experiential, social media and public relations, while bringing new thinking to continue to grow the brand nationally. Previously, she led the field marketing efforts for KIND Healthy Snacks and was also previously the Field Marketing Director for glacéau, creating strategic marketing plans for vitaminwater, vitaminwater10, smartwater, POWERade and POWERade ZERO.
Managing Partner, Powerplant Ventures
Dan is a Managing Partner at Powerplant Ventures ("PPV"). Powerplant Ventures is a growth equity fund investing in emerging consumer food & beverage, foodservice and food-tech companies. Notable investments include Beyond Meat, REBBL Beverages, Ripple, Vive Organic, Perennial and Thrive Market. Dan currently serves on the board of Your Super, another PPV Portfolio Company. Dan cut his teeth in the consumer food sector as the Co-Founder of Health Warrior, which he successfully helped incubate, scale and exit to Pepsi in 2018. Prior to diving into entrepreneurship and venture investing, Dan spent 15 years working on Wall Street as a Partner and Portfolio Manager at a large investment management firm.
VP of Marketing & Innovation, VEB Coca-Cola
Group Director for Venturing and Portfolio Management, VEB Coca-Cola
Bill is the Group Director for Venturing and Portfolio Management. Prior to joining the Venturing & Emerging Brands team, Bill was the General Manager of the coffee business at TreeHouse Foods. Bill’s interest in partnering with brands to drive value comes from his years as a management consultant at the Boston Consulting Group. He graduated with a BBA from Western Michigan University and an MBA from Kellogg - Northwestern University.
COO & Partner, Cambridge Companies SPG
EVERYTHING YOU NEED TO KNOW
WHAT PAST COMPETITORS ARE SAYING
"The New Beverage showdown was a great experience. It provided insightful feedback from industry experts, and helped open doors to vital resources to help us continue to grow our brand. Most importantly, we had a blast!" - Stephen Ellsworth, Co-Founder, Mother Beverage, New Beverage Showdown 12 Winner
"Being a part of the BevNET Live 2015: New Beverage Showdown helped create brand awareness for MALK within the beverage industry. Many doors opened from raw materials to distribution after our participation. For any new beverage business looking to make the right connections, I would highly recommend participating in this amazing event!" - August Vega, CEO, MALK, New Beverage Showdown 10 Winner
"Winning Bevnet's New Beverage Showdown has given RAU the highlighted exposure necessary to develop strong supply chain, distribution and national marketing relationships." - Daren Meyers, Co-Founder, RAU, New Beverage Showdown 9 Winner
"We approached the BevNET New Beverage Showdown with the sole intent of winning it all. That caused us to sharpen up in every way and to really question all aspects of the business, because we’d have to ace live presentations to industry experts. That self-evaluation truly helped us on our path to understanding the “what,” “how,” and “why” behind Health-Ade at a critical time in our growth." - Justin Trout, Co-Founder & COO, Health-Ade Kombucha, New Beverage Showdown 6 Winner
The New Beverage Showdown 17 Application is CLOSED. Apply for This Winter's Competition.
The application is now available for New Beverage Showdown 18 at BevNET Live Winter 2019 on December 9th and 10th in Santa Monica, California. If you are interested in applying, please send us a short note below. A member of the BevNET team will respond promptly with answers to your questions and/or access to the application.