SUMMER 2019 | JUNE 12+13 | NEW YORK, NY

BevNET Live Summer 2019 Agenda

  • 12:00 PM
    -
    12:30 PM
    Beverage School Registration & Networking

    Beverage School is half-day introductory seminar covering the nuts and bolts of launching a beverage brand.

    Location: The Green Room 42 within the Yotel Hotel, just 1/2 mile from the Metropolitan West. The meeting space is on the 4th floor.

    570 10th Ave, New York, NY 10036

    ** Separate Registration is Required & Accessed in the BevNET Live Attendee Portal **

  • 12:30 PM
    -
    12:35 PM
    Introduction
  • 12:35 PM
    -
    1:50 PM
    Beverage School Presentations - Part I
  • 1:50 PM
    -
    2:20 PM
    Networking Break
  • 2:20 PM
    -
    4:00 PM
    Beverage School Presentations - Part II
  • 4:00 PM
    -
    5:00 PM
    Networking and Expert Tables
  • 7:30 AM
    -
    8:00 AM
    Registration Opens; Breakfast & Networking
    Location: Metropolitan West @ 635 W 46th St New York, NY 10036
  • 8:00 AM
    -
    9:30 AM
  • 9:30 AM
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    10:00 AM
    Networking Break & Livestream Studio
  • 10:00 AM
    -
    10:10 AM
    Welcome Remarks
    • John Craven, CEO & Founder, BevNET
      John Craven, CEO & Founder, BevNET -

      John Craven

      CEO & Founder, BevNET

      As founder and CEO of BevNET, John Craven is a widely-recognized authority on the beverage industry and he is frequently cited in mainstream media. His vision shapes the editorial, publishing, and positioning of all of BevNET's properties, including BevNET.com, BevNET Magazine, Brewbound.com, BevNET FBU and their associated conferences. John is a graduate of Boston College with a BS in Marketing and Computer Science.

    • Jeffrey Klineman, Editor-in-Chief, BevNET
      Jeffrey Klineman, Editor-in-Chief, BevNET -

      Jeffrey Klineman

      Editor-in-Chief, BevNET

      As Editor-in-Chief of BevNET, Jeffrey Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeffrey is also responsible for developing the content for conferences like BevNET Live and Food and Beverage University (FBU). Jeffrey previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. Jeffrey is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeffrey has also been named in Forbes as one of the 25 Most Influential Kingmakers in Consumer and Retail Companies. He is still trying to live that one down.

    • John Craven, CEO & Founder, BevNET
    • Jeffrey Klineman, Editor-in-Chief, BevNET
  • 10:10 AM
    -
    10:35 AM
    The Tech Edge for Beverage Entrepreneurs
    • Zak Normandin, Founder & CEO, Iris Nova
      Zak Normandin, Founder & CEO, Iris Nova -

      Zak Normandin

      Founder & CEO, Iris Nova

      Zak Normandin is an award-winning entrepreneur disrupting the way businesses create, communicate and deliver consumer goods. He has over ten years of experience as a product designer in the food and beverage industry and is credited with branding more than 50 nationally-sold products. Zak has a unique understanding for the way people, brands and technology interact. As Founder and CEO of Iris Nova, the parent company of DIRTY LEMON and The Drug Store, he is reinventing the traditional CPG business model. Iris Nova utilizes a direct-to-consumer SMS-based ordering platform to bypass existing distribution inefficiencies and improve how consumers find and purchase beverages. Normandin is building the beverage company of the future, expanding and applying the proprietary platform to a portfolio of innovative beverage brands that meet the rapidly evolving preferences of the modern consumer. Backed by A-List celebrities and business leaders alike, Iris Nova and its brand properties are recognized nationally by media outlets such as The New York Times, The Wall Street Journal, Fast Company, Bloomberg and Vogue.

    • Zak Normandin, Founder & CEO, Iris Nova
  • 10:35 AM
    -
    11:00 AM
    When the Plans Work Too Well
    • Mike Messersmith, General Manager, Oatly
      Mike Messersmith, General Manager, Oatly -

      Mike Messersmith

      General Manager, Oatly

      Mike is the General Manager for OATLY leading all aspects of business and brand development in North America. OATLY makes vegan, plant based food and beverage products made out of oats and was originally founded in Sweden over 25 years ago. Prior to joining OATLY and launching it in the US, Mike held a variety of marketing and commercial roles at The Nature’s Bounty Co, Chobani, and PepsiCo. Before starting his career in CPG, Mike served as an Officer in the Navy in a variety of roles including nuclear engineering management on aircraft carriers. He has his MBA from Harvard Business School, a Masters in Engineering Management from Old Dominion University, and his undergraduate degree from Duke University. He lives in Manhattan with his wife and their dog.

    • Mike Messersmith, General Manager, Oatly
  • 11:00 AM
    -
    11:45 AM
    The Challenger Champion
    • Mike Repole, Co-founder, Bodyarmor
      Mike Repole, Co-founder, Bodyarmor -

      Mike Repole

      Co-founder, Bodyarmor

      Mike Repole has always been a big dreamer. His modest upbringing and close family ties fuel his drive as a serial entrepreneur. Surrounding himself with great people and developing great brands has become his proven formula for success. Having achieved success before in the food and beverage industry with the sales of glacéau vitaminwater to The Coca-Cola Company and Pirate’s Booty to B&G Foods, and an early investor and board member at KIND bar, Mike is once again looking to revolutionize a category and build the next megabrand. Mike is the founder and chairman of BODYARMOR, a premium sports drink that provides superior hydration to athletes demanding better-for-you products. Mike saw huge potential in the sports drink category for an innovation like BODYARMOR, and his passion and drive – and the opportunity to disrupt the $10 billion sports drink industry – led him to launch BODYARMOR in 2011. BODYARMOR has grabbed the attention of some of the top professional athletes in the country, including James Harden, Mike Trout and Dustin Johnson, all of whom hold an equity stake in the company. In 2013, Kobe Bryant made a significant investment in BODYARMOR, becoming one of the top shareholders – and in 2018 The CocaCola Company invested in the brand, making them the #2 shareholder behind Repole.

    • Mike Repole, Co-founder, Bodyarmor
  • 11:45 AM
    -
    12:10 PM
    CBD Beverages: A Report from the Front Lines
    • John Simmons, Co-founder, Weller
      John Simmons, Co-founder, Weller -

      John Simmons

      Co-founder, Weller

      John is the co-founder of Weller Snacks, a CBD-enriched food and beverage brand. As an entrepreneur with an eye for early trends, John has a passion for creating brands and establishing new innovations that ignite previously unknown categories. In 1995, he founded Third Street Chai and led it through its acquisition in 2013, paving the way for sustainable supply chain standards via Fair Trade and Certified Organic ingredients. With Weller, he is once again focused on developing interesting products that can help CBD’s wellness benefits go mainstream. John himself embraces a life of living well-er as a former professional bicycle racer who lives in Boulder, Colorado.

    • John Simmons, Co-founder, Weller
  • 12:10 PM
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    12:15 PM
    Announcement of New Beverage Showdown Finalists
  • 12:15 PM
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    1:30 PM
    Lunch & Livestream Studio
  • 1:30 PM
    -
    2:00 PM
    Growing with Amazon
    • Kyle Walker, Head of New Business Strategy, Amazon Launchpad
      Kyle Walker, Head of New Business Strategy, Amazon Launchpad -

      Kyle Walker

      Head of New Business Strategy, Amazon Launchpad

      As Head of New Business Strategy at Amazon Launchpad, Kyle Walker develops new businesses, tools and services to help emerging brands, startups, and small businesses succeed on Amazon. Within Amazon, Kyle has been helping new businesses succeed through a variety of roles in sales, brand consulting, program management, buying, and new business development at Amazon. Assisting brands to grow in a variety of roles has allowed him to develop a holistic view of the components of success for optimizing growth across startups and established brands alike. His ability to drive results for brands has led to his most recent position as the Head of New Business Strategy for Amazon Launchpad. Prior to his current role he created the Amazon Renewed program globally and the Amazon Exclusives program.

    • Kyle Walker, Head of New Business Strategy, Amazon Launchpad
  • 2:00 PM
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    2:30 PM
    New Faces of Beverage VC
    • Patrick Finnegan, Founding Partner, TGZ Capital
    • Tracy Dubb, Co-founder, M3 Ventures
      Tracy Dubb, Co-founder, M3 Ventures -

      Tracy Dubb

      Co-founder, M3 Ventures

      As co-founder of M3 Ventures, Tracy brings nearly a decade of retail and consumer brand growth experience to the firm. Since the launch of M3, she has executed over 35 investments in leading lifestyle and commerce businesses. Areas of expertise include health and wellness; DTC fashion and apparel; beauty; food, beverage and hospitality; and cannabis and CBD. Prior to M3 Ventures, Tracy was a Vice President at Sandbridge Capital, a middle market private equity firm founded by Tommy Hilfiger. She oversaw the firm’s growth equity activities with investments such as Thom Browne, and the firm’s venture investments, including FarFetch and Tamara Mellon. Before joining Sandbrige Capital, Tracy worked as a business development consultant at TRAUB Associates, a retail-focused advisory firm founded by former Bloomingdale’s CEO Marvin Traub. Her clients included the Related Companies and Dubai’s Al Tayer group. Prior to TRAUB, Tracy worked at Credit Suisse in the Retail & Consumer Investment Banking division in New York City. Tracy graduated from the University of Pennsylvania with a BS in Urban Studies.

    • Bryan Bulte, Managing Partner, LivWell Ventures
      Bryan Bulte, Managing Partner, LivWell Ventures -

      Bryan Bulte

      Managing Partner, LivWell Ventures

      Bryan Bulte is a Managing Partner at LivWell Ventures, a $60M, early stage investment firm, focused on better-for-you lifestyle brands across food, beverage, nutritional supplements and fitness technology. LivWell’s portfolio includes a few of the following notable brands: C4, The Living Apothecary, Xtend, Lemon Perfect, FitJoy Foods, Big Swig, Orro, AmpleMeal, Studio.Live, and most recently, Yerbae and Weller. Bryan has invested in over 40 companies from a wide array of industries, with a special penchant for technology and consumer packaged goods in the wellness space. In 2013, Bryan co-founded Seed Sumo, a Texas-based startup accelerator that invested in and mentored 24 companies over a 3-year period, with an unrealized IRR in the triple digits. Bryan is highly engaged with the startup community, serving on the board of newly formed Naturally Austin, a mentor at Capital Factory, a venture partner at NextGen VP, and an active LP in Brand Foundry (NYC), Vestigo Ventures (Boston), and Funders Club (SF).

    • Patrick Finnegan, Founding Partner, TGZ Capital
    • Tracy Dubb, Co-founder, M3 Ventures
    • Bryan Bulte, Managing Partner, LivWell Ventures
  • 2:30 PM
    -
    3:00 PM
    Picking the Winners
    • Bill Weiland, Founder & CEO, Presence Marketing
      Bill Weiland, Founder & CEO, Presence Marketing -

      Bill Weiland

      Founder & CEO, Presence Marketing

      Bill Weiland is the Founder, President and CEO of Presence Marketing/Dynamic Presence. Bill has committed his entire adult life to furthering the wellness lifestyle movement. It began with nearly a dozen years of working in the Natural Products Industry, in varied roles within the sales and retail sectors. Bill launched Presence Marketing in January, 1990. He is surrounded by a dedicated cast of creative and intelligent people who carry out the mission of bringing healthy products to consumers, with great energy, passion, and resolve. Bill’s uncompromising obsession for sustainable agriculture, healthy foods and integrated medicine are key drivers behind his commitment to continue building a world of clean products that everyone can have access to. Named by Forbes Magazine as one of the “Top 25 Most Influential “Kingmakers” in Consumer and Retailer Companies,” Bill Weiland has grown Presence Marketing/Dynamic Presence into the largest independent natural and organic products brokerage in the U.S. In working with leading national brands as well as successful startups, Bill has a keen eye on consumer and product trends driving the rapidly growing healthy lifestyles market. Bill also is a leading supporter of consumer transparency and GMO labeling.

    • Bill Weiland, Founder & CEO, Presence Marketing
  • 3:00 PM
    -
    5:00 PM
    BevNET Live Expo & Livestream Studio
    20+ table top exhibits from leading suppliers and service providers
  • 6:00 PM
    -
    8:00 PM
    BevNET Live Afterparty
    Location: Hudson Terrace, 621 W 46th St.
    New York, NY 10036
  • 8:00 AM
    -
    9:00 AM
    Breakfast & Registration
    Location: Metropolitan West @ 635 W 46th St New York, NY 10036
  • 9:00 AM
    -
    9:25 AM
    Investment Patterns in Beverage Brands
    • Nick McCoy, Co-Founder and Managing Director, Whipstitch Capital
      Nick McCoy, Co-Founder and Managing Director, Whipstitch Capital -

      Nick McCoy

      Co-Founder and Managing Director, Whipstitch Capital

      Nick McCoy is a Co-Founder and Managing Director with Whipstitch Capital. In 2001, he co-founded the investment bank Silverwood Partners. In 2009, Mike Burgmaier joined Nick at Silverwood, together they completed nearly forty transactions for clients such as Blake’s All Natural, KeVita, Cherrybrook Kitchen, Spindrift and Otter Creek Brewing Company. In October 2015, they formed Whipstitch.

    • Nick McCoy, Co-Founder and Managing Director, Whipstitch Capital
  • 9:25 AM
    -
    9:50 AM
    Customer Acquisition and E-Commerce
    • Kurt Seidensticker, Founder & CEO, Vital Proteins
      Kurt Seidensticker, Founder & CEO, Vital Proteins -

      Kurt Seidensticker

      Founder & CEO, Vital Proteins

      Kurt Seidensticker is the Founder and CEO of collagen-based wellness company, Vital Proteins. A serial entrepreneur with more than two decades of experience, Kurt has successfully grown a number of companies within the e-commerce space – a journey that eventually led him to define a new space in the nutritional marketplace: powdered collagen. Kurt’s passion for health and fitness – and his ambition to help others live their best lives – became the crux of the Vital Proteins brand, and ultimately, the company mission. When he’s not strategizing Vital Proteins’ next move for big picture growth, Kurt can be found running along the Chicago lakefront or in his kitchen whipping up his favorite green smoothie (complete with collagen, of course).

    • Kurt Seidensticker, Founder & CEO, Vital Proteins
  • 9:50 AM
    -
    10:15 AM
    Distributor Panel
  • 10:15 AM
    -
    10:45 AM
    Networking Break & Livestream Studio
  • 10:45 AM
    -
    11:20 AM
  • 11:20 AM
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    11:50 AM
    The Millennial Beverage Founder
    • Maya French, Co-founder, Koia
      Maya French, Co-founder, Koia -

      Maya French

      Co-founder, Koia

      Maya French is a Co-Founder of Koia, the protein packed, 100 percent plant-based beverage that uses natural ingredients to deliver deliciously nutritious flavors. French struggled with food-based allergies, such as being lactose intolerant her whole life, until she discovered the benefits of plant-based proteins when college friend and fellow Koia Co-Founder, Dustin Baker, was testing out recipes in his Chicago kitchen. At this moment, French realized her calling was to create a functional product that would contribute to providing consumers with a healthier lifestyle. With only experience in journalism and fashion retail, French took a leap of faith into unknown territory to follow her dreams and partnered with Baker to launch Koia. Discovering an innovative dairy and soy-free option with a balance of high protein and low sugar made French look and feel better as she committed to a healthy diet change. After years of trials and customer research, she has become a natural foods industry expert and professional. Her focus now is on growing the Koia brand and driving awareness among consumers of how plant based, healthy lifestyle choices can benefit them. “As someone who is lactose-intolerant, there aren’t many protein products that aren’t dairy-based. I make it my personal mission as a co-founder to let everyone know they have Koia as an option,” French says. Besides being dairy-free, French’s favorite thing about Koia is that it is sweet but not high in sugar. “You can still have the taste profile you want without the guilt,” she comments. She is also a fan of how Koia uses only simple ingredients that consumers can actually recognize, making it clear what you're consuming every time you drink a Koia! With the help of French, Koia launched nationally at Whole Foods Market and quickly scaled to become the most productive refrigerated protein brands in the natural channel within 18 months of inception, and is now sold in 5,000 stores across the country.

    • Jim DeCicco, CEO, Kitu Life, Inc.
      Jim DeCicco, CEO, Kitu Life, Inc. -

      Jim DeCicco

      CEO, Kitu Life, Inc.

      Jim DeCicco is the Oldest Brother and CEO at Kitu Life, Inc. makers of Super Coffee. Jim is a 2015 graduate from Colgate University where he studied Philosophy and served as captain of the football team. After graduation Jim teamed up with his two younger brothers to launch Super Coffee—a sugar free line of bottled coffees blended with protein and MCT oil. Over the last three years, Jim and his brothers have brought Super Coffee from an idea in a dorm room to the best-selling bottled coffee in the nation on a dollars per point of distribution basis (SPINS). Along the way Kitu has launched several Positive Energy innovations such as Super Creamer, Super Espresso, and Super Cold Brew. In 2018 the DeCicco brothers pitched on ABC's Shark Tank and were featured in the 2019 class of Forbes 30 Under 30. Kitu Life, Inc. is based in NYC.

    • Sashee Chandran, Founder & CEO, Tea Drops
      Sashee Chandran, Founder & CEO, Tea Drops -

      Sashee Chandran

      Founder & CEO, Tea Drops

      Founded in 2015 by Sashee Chandran, Tea Drops is a woman and minority owned, innovative tea company with a mission to inspire human connection through tea. Based in Los Angeles, Tea Drops ethically sources all of their organic teas, and sheds about 20% less waste than traditional tea bag packaging. Tea Drops has become a favorite among new and experienced tea drinkers alike, launching innovative tea experiences that merge flavorful blends, food art, and edgy design. A favorite of Michelle Obama, former First Lady of the United States, Tea Drops are also loved by Oprah Magazine, Forbes, and the Tory Burch Foundation.

    • Maya French, Co-founder, Koia
    • Jim DeCicco, CEO, Kitu Life, Inc.
    • Sashee Chandran, Founder & CEO, Tea Drops
  • 11:50 AM
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    12:15 PM
    Partnering with ZX
    • Liz Tomic, Global Director - Explore Fund, ZX Ventures
    • Liz Tomic, Global Director - Explore Fund, ZX Ventures
  • 12:15 PM
    -
    1:30 PM
    Lunch & Livestream Studio
  • 1:30 PM
    -
    2:00 PM
  • 2:00 PM
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    2:25 PM
    Growing Beyond the Box -- LIFEAID’s New Horizons
    • Aaron Hinde, Co-founder & President, LifeAid
      Aaron Hinde, Co-founder & President, LifeAid -

      Aaron Hinde

      Co-founder & President, LifeAid

      Future LIFEAID co-founders Orion Melehan and Dr. Aaron Hinde met by chance at a CrossFit box in 2009, in the iconic beach town of Santa Cruz, California. In addition to their mutual passion for intense physical workouts, they also discovered their children attended the same school and were already friends. The two men quickly formed a friendship and discovered they had another thing in common: the entrepreneurial bug. Discussing their mutual frustration with the choice of food and drink that were being marketed as ‘healthy’ and suitable for ‘recovery’ post workout, Orion and Aaron decided to turn their frustrations into solutions, and founded the LIFEAID brand. With a focus on great tasting, wellness enhancing and solutions driven supplements that can be enjoyed as a drink, LIFEAID today is a trusted brand amongst health and performance conscious consumers. Since founding the company in 2011, Orion and Aaron have built LIFEAID into a multi-million dollar brand and wellness movement that is a standout on e-comm and social media, and one of the most dynamic brands at retail. Before LIFEAID, Aaron Hinde ran a successful sports chiropractic practice. Aaron obtained is BA in Economics from St. Vincent College and his Doctor of Chiropractic degree from Palmer College of Chiropractic.

    • Orion Melehan, Co-founder & CEO, LifeAid
      Orion Melehan, Co-founder & CEO, LifeAid -

      Orion Melehan

      Co-founder & CEO, LifeAid

      Future LIFEAID co-founders Orion Melehan and Dr. Aaron Hinde met by chance at a CrossFit box in 2009, in the iconic beach town of Santa Cruz, California. In addition to their mutual passion for intense physical workouts, they also discovered their children attended the same school and were already friends. The two men quickly formed a friendship and discovered they had another thing in common: the entrepreneurial bug. Discussing their mutual frustration with the choice of food and drink that were being marketed as ‘healthy’ and suitable for ‘recovery’ post workout, Orion and Aaron decided to turn their frustrations into solutions, and founded the LIFEAID brand. With a focus on great tasting, wellness enhancing and solutions driven supplements that can be enjoyed as a drink, LIFEAID today is a trusted brand amongst health and performance conscious consumers. Since founding the company in 2011, Orion and Aaron have built LIFEAID into a multi-million dollar brand and wellness movement that is a standout on e-comm and social media, and one of the most dynamic brands at retail. Prior to founding LIFEAID, Orion Melehan was a certified financial planner with his own practice. Orion is a graduate of the University of California, Santa Barbara.

    • Aaron Hinde, Co-founder & President, LifeAid
    • Orion Melehan, Co-founder & CEO, LifeAid
  • 2:25 PM
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    2:50 PM
    The Cannabis Beverage Market: 5 Year Projections
    • Jessica Lukas, VP, Consumer Insights, BDS Analytics, Inc.
      Jessica Lukas, VP, Consumer Insights, BDS Analytics, Inc. -

      Jessica Lukas

      VP, Consumer Insights, BDS Analytics, Inc.

      Prior to joining BDS Analytics, Jessica Lukas spent 10 years working with top global CPG and Beverage Alcohol companies at BASES (Nielsen Innovation) and on the shopper marketing team at Dr Pepper Snapple Group. After taking a short break to develop and launch an app with a business partner, Jessica returned to data analytics—but this time for cannabis. At BDS Analytics, she is the VP of Consumer Insights. BDS Analytics is headquartered in Boulder, Colorado, and is the leader in data, market research, analytics, and consumer insights for the cannabis industry. She helps clients understand the evolution of the cannabis market and consumer in order to assess the opportunities and threats that drive strategic decisions. Given her many years spent working within beverages (alcohol and non), the interaction, overlap, substitutability, pairing of cannabis with beverages is a particular focus.

    • Jessica Lukas, VP, Consumer Insights, BDS Analytics, Inc.
  • 2:50 PM
    -
    3:00 PM
    New Beverage Showdown Winner Announcement; Conference Ends