SUMMER 2019 | JUNE 12+13 | NEW YORK, NY
This is a past event. Early registration is open for BevNET Live Winter 2019.

BEVERAGE SCHOOL: LEARN THE ROPES OF THE INDUSTRY

Beverage School is a special half-day “Beverages 101″ session for early-stage entrepreneurs and industry newcomers. It is held the day prior to the full conference and is free for all BevNET Live Summer 2019 attendees. If you're a young beverage brand, these are the benefits of attending Beverage School:


BEVNET LIVE

Get Up to Speed

Take a look at the basics of operating and growing a company in the beverage market. Beverage School is an intensive, half-day program designed for beverage startups and industry newcomers.

BEVNET LIVE

Identify Keys for Growth

Gain access to expert insights, successful entrepreneur case studies, and a healthy dose of networking. Expect presentations on product development, sales and marketing, supply chain management, distribution and more.

BEVNET LIVE

Initiate Critical Conversations

Get a head start on the conversation during a special round table Q&A session. Connect with speakers and additional experts, the ones who know what works and how to make it happen.

 

If you're already registered to attend BevNET Live Summer 2019, Beverage School registration is included. Please visit your attendee portal to reserve your seat.

REGISTER FOR BEVNET LIVE TO ATTEND

BEVERAGE SCHOOL SPEAKERS

  • Nat Noone, Founder & CEO, Wave Soda - BevNET Live Summer 2019

    Nat Noone

    Founder & CEO, Wave Soda

  • Kelly Criswell, Chief Creative Officer, The GRO Agency - BevNET Live Summer 2019

    Kelly Criswell

    Chief Creative Officer, The GRO Agency

    Kelly Criswell, Chief Creative Officer, The GRO Agency - BevNET Live Summer 2019

    Kelly Criswell

    Chief Creative Officer, The GRO Agency

    Kelly Criswell is a visionary and creative leader, shepherding The GRO Agency as the Chief Creative Officer based in the Los Angeles office. With a fierce love of beverage branding and a 16+ year career in CPG brand development and packaging design, Kelly will relentlessly push brands to the next level for success on shelf. Over her career she has worked with such notable brands as Dunkin’ Donuts, Nestlé, Premier Nutrition, Diageo, and Red Bull. Her latest modus operandi is harnessing her extensive experience in CPG to help entrepreneurs and start-ups launch their brands. Her current passion project is Kabaki Kenyan Purple Tea- she has teamed up with the founder Martin and helped him position, brand, package, and develop go-to-market strategy for a 2018 launch. When she’s not obsessively taking photos in grocery stores (say hi if you see her!) she’s painting or hiking with her two kids.

  • Bob Sipper,, Cascadia Managing Brands - BevNET Live Summer 2019

    Bob Sipper

    , Cascadia Managing Brands

  • Betsy McGinn, Founder, McGinn eCommConsulting - BevNET Live Summer 2019

    Betsy McGinn

    Founder, McGinn eCommConsulting

    Betsy McGinn, Founder, McGinn eCommConsulting - BevNET Live Summer 2019

    Betsy McGinn

    Founder, McGinn eCommConsulting

    Betsy is the co-author of The Amazon Roadmap: How Innovative Brands are Reinventing the Path to Market, the quintessential start-to-finish guide for brands who want to launch, recalibrate, or optimize their business on Amazon and ensure continued growth on this powerful platform. As Seventh Generation’s first eCommerce channel director, Betsy pioneered the company’s innovative eComm strategy and created a thriving multimillion-dollar partnership with Amazon and other key online retailers. Since founding McGinn eComm in 2014, Betsy has worked with hundreds of natural and specialty brands to establish and strengthen their presence on Amazon. From product development and profitability analysis to guiding organizational change, McGinn eComm leads clients through every step of this complex channel, helping to ensure a successful and profitable online businesses. With more than a decade of eCommerce experience, Betsy is a thought-leader and regular speaker at workshops and conferences globally. Visit Betsy at mcginnecomm.com

  • Justin Prochnow, Partner, Greenberg Traurig, LLP - BevNET Live Summer 2019

    Justin Prochnow

    Partner, Greenberg Traurig, LLP

    Justin Prochnow, Partner, Greenberg Traurig, LLP - BevNET Live Summer 2019

    Justin Prochnow

    Partner, Greenberg Traurig, LLP

    Justin is an attorney and shareholder in the Denver office of the international law firm Greenberg Traurig. His practice focuses on representing companies in the beverage, food, and dietary supplement and providing assistance on regulatory and legal issues. He reviews labels and packaging, websites and other promotional and advertising materials to ensure that the labels are technically compliant and appropriate claims are being made. He assists many companies with responses to FDA actions like warning letters, inspections and recalls, as well as FTC investigations. He also prepares and reviews industry contracts such as supplier and manufacturing agreements. And lately, he has been defending companies in class action lawsuits over labeling claims like "all natural" filed in California and other states.

  • Danielle Muller, VP of Strategy, The GRO Agency - BevNET Live Summer 2019

    Danielle Muller

    VP of Strategy, The GRO Agency

  • Brad Barnhorn, Board Member & Advisor, Barnhorn Growth Advisors - BevNET Live Summer 2019

    Brad Barnhorn

    Board Member & Advisor, Barnhorn Growth Advisors

    Brad Barnhorn, Board Member & Advisor, Barnhorn Growth Advisors - BevNET Live Summer 2019

    Brad Barnhorn

    Board Member & Advisor, Barnhorn Growth Advisors

    Brad works closely with leading growth-stage food and beverage companies as a board member and strategic advisor. His work leverages 25 years of company-building experience as entrepreneur, CEO, board member and investor, cutting across all strategic and operational dimensions of successful company-building in the food and beverage space. He currently serves on the Board of Fishpeople, Health Warrior, Simple Mills, Rhythm Superfoods, Biena, Rib Rack, and Red’s All Natural. He previously served on the Board of Krave Jerky, Kevita and Chameleon Cold Brew from these companies early stages through their respective exits as category defining brands to Hershey’s, Pepsi and Nestle. Building upon a foundation in management consulting and investment banking, Mr. Barnhorn’s food and beverage journey began twenty years ago as Founder/CEO of the Fantasia Fresh Juice Company which he built into the leading superpremium fresh juice/smoothie company in the Midwestern United States culminating in a merger with Naked Juice to form the leading national brand in the category which was subsequently acquired by Pepsi. He holds an MBA from the Stanford Graduate School of Business.

  • Martín Caballero, Managing Editor, BevNET - BevNET Live Summer 2019

    Martín Caballero

    Managing Editor, BevNET

    Martín Caballero, Managing Editor, BevNET - BevNET Live Summer 2019

    Martín Caballero

    Managing Editor, BevNET

    Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

THE DETAILS

When: 12:00 PM - 5:00 PM on Tuesday, June 11th 

Where: The Green Room 42 at the YOTEL New York | 570 10th Ave New York, NY 10036

Registration: Registration is free for BevNET Live attendees and can be accessed through the attendee portal. Seating is limited to 60 attendees. 

Topics: Product design, introduction to sales channels, legal keys for beverage startups, the importance of branding, funding, and best business practices.

Format: 3.5 hours of presentations, followed by round table discussions with speakers and additional experts.

BEVERAGE SCHOOL AGENDA

  • 11:30 AM
    -
    12:30 PM
    Beverage School Registration & Networking

    Beverage School is half-day introductory seminar covering the nuts and bolts of launching a beverage brand.

    Location: The Green Room 42 within the Yotel Hotel, just 1/2 mile from the Metropolitan West. The meeting space is on the 4th floor.

    570 10th Ave, New York, NY 10036

    ** Separate Registration is Required & Accessed in the BevNET Live Attendee Portal **

  • 12:30 PM
    -
    12:40 PM
    Welcome Remarks
    • Martín Caballero, Managing Editor, BevNET
      Martín Caballero, Managing Editor, BevNET -

      Martín Caballero

      Managing Editor, BevNET

      Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

    • Martín Caballero, Managing Editor, BevNET
  • 12:40 PM
    -
    1:10 PM
    The Entrepreneur’s Life
    • Nat Noone, Founder & CEO, Wave Soda
    • Nat Noone, Founder & CEO, Wave Soda
  • 1:10 PM
    -
    1:40 PM
    Beverage Design - Best Practices
    • Kelly Criswell, Chief Creative Officer, The GRO Agency
      Kelly Criswell, Chief Creative Officer, The GRO Agency -

      Kelly Criswell

      Chief Creative Officer, The GRO Agency

      Kelly Criswell is a visionary and creative leader, shepherding The GRO Agency as the Chief Creative Officer based in the Los Angeles office. With a fierce love of beverage branding and a 16+ year career in CPG brand development and packaging design, Kelly will relentlessly push brands to the next level for success on shelf. Over her career she has worked with such notable brands as Dunkin’ Donuts, Nestlé, Premier Nutrition, Diageo, and Red Bull. Her latest modus operandi is harnessing her extensive experience in CPG to help entrepreneurs and start-ups launch their brands. Her current passion project is Kabaki Kenyan Purple Tea- she has teamed up with the founder Martin and helped him position, brand, package, and develop go-to-market strategy for a 2018 launch. When she’s not obsessively taking photos in grocery stores (say hi if you see her!) she’s painting or hiking with her two kids.

    • Danielle Muller, VP of Strategy, The GRO Agency
    • Kelly Criswell, Chief Creative Officer, The GRO Agency
    • Danielle Muller, VP of Strategy, The GRO Agency
  • 1:40 PM
    -
    2:10 PM
    Brokers and the Natural Channel
    • Bob Sipper, , Cascadia Managing Brands
    • Bob Sipper, , Cascadia Managing Brands
  • 2:10 PM
    -
    2:40 PM
    Selling Online
    • Betsy McGinn, Founder, McGinn eCommConsulting
      Betsy McGinn, Founder, McGinn eCommConsulting -

      Betsy McGinn

      Founder, McGinn eCommConsulting

      Betsy is the co-author of The Amazon Roadmap: How Innovative Brands are Reinventing the Path to Market, the quintessential start-to-finish guide for brands who want to launch, recalibrate, or optimize their business on Amazon and ensure continued growth on this powerful platform. As Seventh Generation’s first eCommerce channel director, Betsy pioneered the company’s innovative eComm strategy and created a thriving multimillion-dollar partnership with Amazon and other key online retailers. Since founding McGinn eComm in 2014, Betsy has worked with hundreds of natural and specialty brands to establish and strengthen their presence on Amazon. From product development and profitability analysis to guiding organizational change, McGinn eComm leads clients through every step of this complex channel, helping to ensure a successful and profitable online businesses. With more than a decade of eCommerce experience, Betsy is a thought-leader and regular speaker at workshops and conferences globally. Visit Betsy at mcginnecomm.com

    • Betsy McGinn, Founder, McGinn eCommConsulting
  • 2:40 PM
    -
    3:00 PM
    Networking Break
  • 3:00 PM
    -
    3:30 PM
    Legal and Regulatory Issues to Watch
    • Justin Prochnow, Partner, Greenberg Traurig, LLP
      Justin Prochnow, Partner, Greenberg Traurig, LLP -

      Justin Prochnow

      Partner, Greenberg Traurig, LLP

      Justin is an attorney and shareholder in the Denver office of the international law firm Greenberg Traurig. His practice focuses on representing companies in the beverage, food, and dietary supplement and providing assistance on regulatory and legal issues. He reviews labels and packaging, websites and other promotional and advertising materials to ensure that the labels are technically compliant and appropriate claims are being made. He assists many companies with responses to FDA actions like warning letters, inspections and recalls, as well as FTC investigations. He also prepares and reviews industry contracts such as supplier and manufacturing agreements. And lately, he has been defending companies in class action lawsuits over labeling claims like "all natural" filed in California and other states.

    • Justin Prochnow, Partner, Greenberg Traurig, LLP
  • 3:30 PM
    -
    4:00 PM
    Fundraising Basics
    • Brad Barnhorn, Board Member & Advisor, Barnhorn Growth Advisors
      Brad Barnhorn, Board Member & Advisor, Barnhorn Growth Advisors -

      Brad Barnhorn

      Board Member & Advisor, Barnhorn Growth Advisors

      Brad works closely with leading growth-stage food and beverage companies as a board member and strategic advisor. His work leverages 25 years of company-building experience as entrepreneur, CEO, board member and investor, cutting across all strategic and operational dimensions of successful company-building in the food and beverage space. He currently serves on the Board of Fishpeople, Health Warrior, Simple Mills, Rhythm Superfoods, Biena, Rib Rack, and Red’s All Natural. He previously served on the Board of Krave Jerky, Kevita and Chameleon Cold Brew from these companies early stages through their respective exits as category defining brands to Hershey’s, Pepsi and Nestle. Building upon a foundation in management consulting and investment banking, Mr. Barnhorn’s food and beverage journey began twenty years ago as Founder/CEO of the Fantasia Fresh Juice Company which he built into the leading superpremium fresh juice/smoothie company in the Midwestern United States culminating in a merger with Naked Juice to form the leading national brand in the category which was subsequently acquired by Pepsi. He holds an MBA from the Stanford Graduate School of Business.

    • Brad Barnhorn, Board Member & Advisor, Barnhorn Growth Advisors
  • 4:00 PM
    -
    5:00 PM
    Round Table Networking

HOW TO SIGN UP FOR BEVERAGE SCHOOL

If you're already registered to attend BevNET Live Summer 2019, Beverage School registration is included. Please visit your attendee portal to reserve your seat. 

REGISTER FOR BEVNET LIVE TO ATTEND

BEVERAGE SCHOOL LOCATION

YOTEL New York

The Green Room 42

570 10th Ave
New York, NY 10036
(646) 449-7700