SUMMER 2019 | JUNE 12+13 | NEW YORK, NY
GROWING AND STAYING THE COURSE
David Karr and Patrick Lee talk with BevNET editor-in-chief Jeffrey Klineman about how the Yerba Mate Co. has evolved over the last 24 months, and about its commitment to creating what they called a “legion of the system affected” by setting the goal of hiring 10,000 formerly incarcerated people over the next decade. They also discussed how Guayaki’s in-house media team is deepening the brand’s connection with lifestyle and activism, why it “feels like the beginning” for Karr despite 23 years in the business, and how Guayaki is setup to “scale without the silliness,” according to Lee.
INDUSTRY ALL-STARS HAVE SPOKEN AT BEVNET LIVE
NEXT CONFERENCE: BEVNET LIVE SUMMER 2019 IN NEW YORK CITY
The next BevNET Live conference takes place at the Metropolitan West in New York, NY on June 12th and 13th. More than 800 beverage industry founder and executives come together to move their businesses forward and discover what's next for the industry. Plan ahead and secure your seat at the two-day conference