Best Packaging Design
ZICO Pure Premium Coconut Water
We’ve often had fears about the Tetra Pak packaging that’s used throughout the coconut water category resulting in marginalization. ZICO’s new PET bottle, which was launched in Spring 2010, showed that this didn’t need to be the case for the category. The new bottle is sophisticated and clean, which makes for something that quickly catches the eye and makes the mind subconsciously say “something good waits inside this bottle.” Pair that with a PET shape that’s easy to grip and comfortable to hold – and gulp from -- and you’ve got a package that’s perfect for the active consumer that ZICO is trying to reach. Having a re-sealable top is also a plus, along with a full wrap label so that the top doesn’t interfere with the slick appearance of the rest of the bottle. And if that isn’t enough, the polished look of a shelf of ZICO – if you can manage to find one that hasn’t already been pulled from – is definitely one of the best we’ve seen in a long time from a beverage product.