New Beverage Showdown Past Participants
The application is now open for the 28th edition of the New Beverage Showdown, the industry’s premier beverage brand pitch competition. Presented by Coca-Cola North America’s New Revenue Streams, the business competition will take place during BevNET Live NYC 2026 on June 10-11 in New York, NY.
The New Beverage Showdown is a proven platform for highlighting standout founders and showcasing bold innovation. Past competitors include Poppi, Liquid Death, Health-Ade, MALK, CANN, Sanzo, Wildwonder, Pretty Tasty, and many more. These brands didn’t just pitch to win, they used the stage to refine their story, accelerate investor interest, and spark industry conversations.
Presented By
Past Competitions
How the Pitch Competition Works
The New Beverage Showdown at BevNET Live is the platform to showcase your product and elevate your brand. It’s where investors, buyers, and industry experts actively scout the next big thing in beverages. Get noticed, receive invaluable expert feedback, and gain the exposure your brand needs to succeed.
Semifinal Round
Semifinalists present 2 minute pitches.
Judges provide immediate feedback.
Finalists chosen end of day
Final Round
Finalists present 5 minute pitches across 2 rounds
Judges engage in interactive Q&A.
Winner chosen end of day
Prize
$10,000 BevNET advertising package
Live interview on BevNET
Free registration to BevNET Live L.A. 2026 or NYC 2027
Engraved trophy
What Past Competitors Say
"We approached the BevNET New Beverage Showdown with the sole intent of winning it all. That caused us to sharpen up in every way and to really question all aspects of the business, because we’d have to ace live presentations to industry experts. That self-evaluation truly helped us on our path to understanding the “what,” “how,” and “why” behind Health-Ade at a critical time in our growth."
- Justin Trout, Co-Founder & COO, Health-Ade Kombucha -
"The New Beverage showdown was a great experience. It provided insightful feedback from industry experts, and helped open doors to vital resources to help us continue to grow our brand. Most importantly, we had a blast!"
- Stephen Ellsworth, Co-Founder, Poppi -
“I love the Showdown — I think that format is an amazing way for new brands like ours to be introduced to the decision makers of the industry... We’re in big places like CVS, Gelsons, and Sprouts because of the New Beverage Showdown.”
- Scarlett Leung, co-founder, Pretty Tasty -
"Being a part of the BevNET Live 2015: New Beverage Showdown helped create brand awareness for MALK within the beverage industry. Many doors opened from raw materials to distribution after our participation. For any new beverage business looking to make the right connections, I would highly recommend participating in this amazing event!"
- August Vega, CEO, MALK -
Everything You Need to Know
Contact Us for More Information
The application is now available for the New Beverage Showdown at BevNET Live NYC 2026. The link to apply is above. If you have any questions, please send us a short note below. A member of the BevNET team will respond promptly with answers to your questions.