JUNE 12+13 | NEW YORK, NY

New Beverage Showdown: A Platform for Beverage Innovation

The New Beverage Showdown is the leading business pitch competition for the beverage industry. Designed to support and showcase new products and promising founders, it focuses on the innovators and entrepreneurs designing the products of tomorrow. The competition will take place on the BevNET Live Summer 2024 stage, creating a platform for the hottest new beverage brands to gain awareness amongst the industry and share their plans with judges who can help take their business to the next level.

The competition will be livestreamed on BevNET.com and BevNET's social platforms, reaching thousands of beverage industry professionals watching online from home. It will also feature live audience voting during the semi-final round.

The Application is Now Closed.

Presented By

Summer 2024 Showdown Judges

  • Rachael Waddell

    Rachael Waddell

    Senior Director, New Revenue Streams - Red Tree Beverages, The Coca-Cola Co.

  • Janki Gambhir

    Janki Gambhir

    Senior Director, Marketing - Red Tree Beverages, The Coca-Cola Company North America

How the Pitch Competition Works

Semifinal Round

Semifinalists present 2 minute pitches.
Judges provide immediate feedback.
Finalists chosen end of day

Final Round

Finalists present 5 minute pitches across 2 rounds
Judges engage in interactive Q&A.
Winner chosen end of day

Prize

$10,000 BevNET advertising package
Live interview on BevNET
Free registration to BevNET Live Winter 2024 or Summer 2025
Engraved trophy

Past Champions of the New Beverage Showdown






Rise Brewing
Agua Bonita
Poppi
hiyo


New Beverage Showdown Semifinalists

Everything You Need to Know

What Past Competitors Say

"We approached the BevNET New Beverage Showdown with the sole intent of winning it all. That caused us to sharpen up in every way and to really question all aspects of the business, because we’d have to ace live presentations to industry experts. That self-evaluation truly helped us on our path to understanding the “what,” “how,” and “why” behind Health-Ade at a critical time in our growth." - Justin Trout, Co-Founder & COO, Health-Ade Kombucha

"The New Beverage showdown was a great experience. It provided insightful feedback from industry experts, and helped open doors to vital resources to help us continue to grow our brand. Most importantly, we had a blast!" - Stephen Ellsworth, Co-Founder, Poppi

"Being a part of the BevNET Live 2015: New Beverage Showdown helped create brand awareness for MALK within the beverage industry. Many doors opened from raw materials to distribution after our participation. For any new beverage business looking to make the right connections, I would highly recommend participating in this amazing event!" - August Vega, CEO, MALK

"Winning Bevnet's New Beverage Showdown has given RAU the highlighted exposure necessary to develop strong supply chain, distribution and national marketing relationships." - Daren Meyers, Co-Founder, RAU

The Application is Now Closed.