JUNE 12+13 | NEW YORK, NY

The Leading Beverage Industry Event Heads to New York this June

For more than a decade, the CPG industry has turned to BevNET Live to discover the latest trends and network with the beverage community. Our signature two-day event for the beverage industry brings together thought leaders, trailblazers, and the next generation of brand founders to help beverage industry professionals thrive.

This June 12-13, the beverage industry will gather in-person in New York, NY to learn and take action.

Agenda

All times are subject to change.

Please note: All times US Eastern Time

  • 7:00 AM9:00 AM

    Registration Opens; Breakfast

    Registration and badge pick up opens for the day at 7:00 AM ET. Breakfast, coffee and beverages are served from 7:15 AM to 9:00 AM ET and are included with registration. 
  • 7:45 AM9:45 AM

    Beverage School Presentations + Networking

    Location: 2nd Floor
    The morning of BevNET Live day 1, industry newcomers can learn the basics of running a beverage business and jumpstart their networking at Beverage School. Experts will present on topics early-stage beverage brands need to know, including finance, sales, marketing, design, and operations. Following the presentations, attendees will have the opportunity to sit down with the experts and ask them their toughest questions.
  • 7:45 AM8:00 AM

    Beverage School: Crafting Success: Navigating Regulatory Pathways and Marketing Strategies for Beverages

    Whether you're launching a new line of health drinks, looking to expand your beverage selections, or entering the competitive market of sparkling waters, understanding the nuanced landscape of regulations and marketing is essential. Join us in "Crafting Success" where industry experts will unveil the complexities of legal and regulatory compliance while intertwining smart, effective marketing strategies designed to quench the market's thirst. This session will feature a presentation from legal experts, ensuring that your beverage not only meets legal benchmarks but also captures the imaginations and tastes of consumers while managing your litigation risks. Dive into the core elements of labeling, health claim substantiation, and ingredient approval processes that determine your product's viability in the marketplace. Participants will leave equipped with the necessary toolkit to navigate innovation, branding, and compliance for the beverage industry. With a clear understanding of how to harmonize adherence to regulations with innovative marketing tactics, your beverage business can pour its way into success. 
  • 8:00 AM8:15 AM

    Beverage School: Growing and Protecting Your Brand: Global Intellectual Property Protection and Related Due Diligence Matters

  • 8:15 AM8:30 AM

    Beverage School: Angel and Venture Capital Transactions

  • 8:30 AM8:45 AM

    Beverage School: Supplier and Partner Management

    BJB Integrated Supply Chain Solutions founder Beth Brown walks founders through the basics of supply chain strategy, from choosing and managing suppliers and co-manufacturers to building a production schedule that incorporates run size, raw materials, dates and communications best practices.
  • 8:45 AM9:15 AM

    Beverage School: Meet the Angels

  • 9:15 AM9:45 AM

    Beverage School Roundtable Networking

  • 10:00 AM3:00 PM

    One-to-One Retail Meetings

    Location: 2nd Floor
    Prior registration is required and meeting times are sent individually. Please check in at the One-to-One Help Desk before heading to your meeting room. Meetings will be 10 minutes each and the complete schedule is posted at the Help Desk.
    • Glenn Figenholtz, SVP of Merchandising, Lowes Foods
    • Charles Slezak, Director of Beverages, Lowes Foods
    • Randy Ornstein, Sr Director of Beverages, GoPuff
  • 10:00 AM

    -- Main Session Starts --

  • 10:00 AM10:30 AM

    Welcome Remarks + State of the Market: Supporting Innovation

    Updates from the industry trenches on sales and financing for innovative brands.
    • Jeff Klineman, Editor in Chief, BevNET

    Watch Video

  • 10:30 AM10:55 AM

    Strategic Profile: KDP on Partnership and Progress

    Partnership with KDP takes many forms; CCO Eric Gorli takes the audience from the boardroom to the truck to see how it can be win-win.

    Watch Video

  • 10:30 AM11:30 AM

    Sponsored Workshop: Streamlining Beverage Development and Avoiding Common Pitfalls

    Location: Floor 2
    This workshop will focus on how functional beverage brands can streamline and "Process-Proof" their beverage development efforts. Learn best practices for designing and launching a beverage and the steps that can be taken to avoid common pit falls.

    Watch Video

  • 10:55 AM11:15 AM

    Finance: Untold Strategies for Raises & Exits

    The fundraising process is about money, but also more than money — Full Frame Growth Partners' Bader Alam guides attendees through strategies that can help you realize maximum value from your financial partnerships.

    Watch Video

  • 11:15 AM11:40 AM

    Tough Calls: Key Moments at Lemon Perfect

    A conversation with Lemon Perfect's irrepressible CEO, Yanni Hufnagel, on the reasons behind important calls: his to bet on himself, his drive for growth, and his gross margin-based awakening.

    Watch Video

  • 11:40 AM12:00 PM

    Diageo Ventures: Sallie Jian on Emerging Brands, Investment, and Growth

    From tech to tequila, Sallie Jian has specialized in investing in startups for her entire career. She shares tips on growth, working with strategics, and the state of corporate VC.

    Watch Video

  • 12:00 PM1:15 PM

    Lunch, Sampling & Taste Radio Studio

    Lunch is served in the main exhibit hall and is included with registration. Sampling continues in the exhibition hall and Taste Radio Studio livestream interviews take place in lobby 2 near registration.
  • 1:15 PM1:40 PM

    Building the Category: Pitching NA Retailers

    Non-alcoholic versions of spirits, beer, RTD cocktails and wine are on the rise, and a new set of stores and departments have emerged to sell them. We look at these new channels to understand how specialized retail can affect category development.

    Watch Video

  • 1:15 PM2:15 PM

    Sponsored Workshop: Craft the Perfect Collagen Beverage: Differentiate Your RTD with BCP®

    Location: Floor 2
    Consumers love collagen because of its beneficial effects on health and well-being. While collagen is a halo ingredient in many beverage formulations, not all collagen peptides are created equally. Join this immersive session for a taste of how Bioactive Collagen Peptides (BCP®) are different. Elevate your formulation innovation through scientifically substantiated and targeted health benefits. Whether for active/sports nutrition, beauty, or healthy aging, there is a specific BCP® to catapult your brand to the next level.

  • 1:40 PM2:05 PM

    Growing Strong While Staying Lean

    At a time when investment seems frozen, Reza Mirza has built up import water brand Icelandic Glacial on the cheap. He shares spending hacks and ways to improve margin without sacrificing topline revenue growth.

    Watch Video

  • 2:05 PM2:25 PM

    Sports Marketing Evolution 1: Using NIL

    The advent of the NIL — Name, Image and Likeness — has opened up a new avenue for brands to turn college athletes of all sports and stripes into endorses and partners. How can you make it work for you?

    Watch Video

  • 2:25 PM2:45 PM

    Sports Marketing Evolution 2: The New Pro Partnership

    The traditional model of athlete as sponsors, investors, and endorsers haven't gone away, but the way they partner with brands has changed with the media and business environment. We look at examples from the forefront of this evolution.

    Watch Video

  • 2:45 PM4:00 PM

    New Beverage Showdown Semifinal Round

    The New Beverage Showdown, presented by Coca-Cola North America New Revenue Streams, serves as a platform for beverage entrepreneurs to gain exposure, receive feedback, and secure partnerships or investments. Watch the semi-finalists pitch and vote for your favorite to help them make it into the finals!
    • Janki Gambhir, Senior Director, Marketing - Red Tree Beverages, The Coca-Cola Company North America

    Watch Video

  • 3:00 PM4:00 PM

    Sponsored Workshop: Developing Functional Beverages with ActiveTR®? Micro-encapsulated Creatine and Other Bioactives

    Location: Floor 2
    Adding scientifically-validated ingredients to functional beverages at effective use levels is a huge challenge. Join us to learn how ActiveTR®? patented micro-encapsulation technology, developed by Anabio Technologies, enables us to develop and manufacture delicious, better-for-you beverages utilizing clinically-researched bioactives. The process preserves the integrity and effectiveness of key ingredients like creatine, leucine, caffeine, and probiotics, shielding them from environmental stressors such as heat, acidity, and oxidation, while masking undesirable tastes and smells. Learn how these advancements in micro-encapsulation are shaping the future of functional beverages for health, wellness and energy.
  • 4:00 PM6:00 PM

    BevNET Live Official Happy Hour, Presented by Forcebrands

    Join the official BevNET Live Happy Hour, also held on-site at the Metropolitan Pavilion, for some time chatting with each other about the day’s lessons over more snacks and drinks, before adjourning for the day.

Gold Sponsors

Summer 2024 Speakers

At BevNET Live, beverage industry innovators and experts tackle the industry’s toughest challenges and provide solutions to help you move past obstacles and reach your next milestone.

20+ speakers will be announced. Stay tuned!

  • Glenn Figenholtz

    Glenn Figenholtz

    SVP of Merchandising, Lowes Foods

  • Aaron Nosbisch

    Aaron Nosbisch

    CEO, BREZ

  • Jeff Klineman

    Jeff Klineman

    Editor in Chief, BevNET

See Which Companies Will Be in NYC


Connect with brand leaders and trailblazers at BevNET Live on June 12th and 13th in New York, NY.

Retailer One-to-Ones: Meet with Retail Executives

Buyers from Whole Foods Market, Lowes Foods, GoPuff and The Goods Mart will be scheduling meetings with beverage brands attending BevNET Live Summer 2024 on Wednesday, June 12th and Thursday, June 13th. Additional retailers to be announced!

Limited meeting spots are available on a first-come, first-served basis. Approved meetings are up to the discretion of the retailer. Register now to sign up.

Silver Sponsors

Sample the Latest Beverage Innovations

Pitching your product is great, but sometimes taste just speaks for itself. To move conversations forward and set you up for potential partnerships, beverages from attending brands are showcased in sampling fridges throughout the event. This makes it easier for brands and industry executives to connect and do business. Go beyond your pitch and form more meaningful relationships with industry investors, retailers, suppliers and service providers.

There are two sampling options for attendees. Non-alcoholic beverage products are sampled via self-service sample fridges throughout the event. Products that contain alcohol or THC (industrial hemp derived) or are meant for a party environment, such as a mocktail, are sampled during the Happy Hour at the end of Day 1.

You must be a registered attendee of BevNET Live Summer 2024 to sample.

Recent Event Announcements

Beverage School: Education to Get You Started

The day prior to BevNET Live, industry newcomers can learn the basics of running a beverage business and jumpstart their networking at Beverage School. Experts will present on the 5 topics early-stage beverage brands need to know, including finance, sales, marketing, design, and operations.

Following the presentations, attendees will have the opportunity to sit down with the experts and ask them their toughest questions.

Beverage School helps lay the foundation for success. If you're just getting started in the natural packaged food industry, we recommend you attend the segment.

New Beverage Showdown: Put Your Brand in the Spotlight

Pitch your brand and your product to a panel of expert judges in front of our audience of retailers, investors, distributors, and other influential industry partners. New Beverage Showdown participants are the celebrities of BevNET Live. Be the center of attention among hundreds of industry executives and decision makers, receive instant feedback from an expert panel of judges, and compete for a prize valued at $10,000.

Plan Your Trip to New York City!

BevNET Live Summer 2023 will be held at:

Metropolitan Pavilion

125 W 18th St
New York, NY 10011

 

The Metropolitan Pavilion

125 W 18th St New York, NY, 10011