WINTER 2019 | DEC. 9+10 | SANTA MONICA
WHEN DEMAND OUTPACES SUPPLY WITH OATLY
It’s the dream of almost every entrepreneur to have your brand become the next big, buzzed-about trend with product flying off the shelf, consumers writing love letters to it on Instagram, and competitors are moving into the space (and that means you must be doing something right). But what happens when your plan works too well? You didn’t prepare for just how popular it would be and your production facility has nowhere near the capacity you’ll need to keep up with your current customers. If you don’t get up to scale quickly, the entire company could come crashing down.
That’s what happened to Oatly, the Swedish oat milk brand that last year became a smash hit with consumers and baristas but was quickly plagued with out-of-stock issues as the company struggled to match supply with fast-rising demand.
Speaking during day one of BevNET Live Summer 2019, held June 12-13 in New York City, Mike Messersmith, U.S. general manager for Oatly, explained how he navigated the company out of this crisis and got production up to scale within a year. In this video, Messersmith offers his experience with Oatly as an example of how a commitment to transparency and communication helped the brand land on its feet without losing out to the competition.
INDUSTRY ALL-STARS HAVE SPOKEN AT BEVNET LIVE
NEXT CONFERENCE: BEVNET LIVE WINTER 2019 IN SANTA MONICA
The next BevNET Live conference takes place at the Loews Santa Monica Beach Hotel on December 9th and 10th. More than 800 beverage industry founder and executives come together to move their businesses forward and discover what's next for the industry. Plan ahead and secure your seat at the two-day conference. Early registration savings of $200 per ticket ends October 25th.