DECEMBER 3-5 | MARINA DEL REY, CA
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New Beverage Showdown: A Platform for Beverage Innovation

The New Beverage Showdown is the leading business pitch competition for the beverage industry. Designed to support and showcase new products and promising founders, it focuses on the innovators and entrepreneurs designing the products of tomorrow. The competition will take place on the BevNET Live Winter 2023 stage, creating a platform for the hottest new beverage brands to gain awareness amongst the industry and share their plans with judges who can help take their business to the next level.

The competition will be livestreamed on BevNET.com and BevNET's social platforms, reaching thousands of beverage industry professionals watching online from home. It will also feature live audience voting during the semi-final round.

Semifinal Round - December 4

12 semifinalists present 2 minute pitches.
4 judges provide immediate feedback.
Finalists chosen end of day

Final Round - December 5

6 finalists present 5 minute pitches across 2 rounds
4 judges engage in interactive Q&A.
Winner chosen end of day

Prize

$10,000 BevNET advertising package
Live interview on BevNET
Engraved trophy

The Application is Now Closed.

Presented By

New Beverage Showdown Semifinalists

New Beverage Showdown Judges

  • Dan Gasper, CEO, The Ardent Company - BevNET Live Winter 2023

    Dan Gasper

    CEO, The Ardent Company

    Dan Gasper, CEO, The Ardent Company - BevNET Live Winter 2023

    Dan Gasper

    CEO, The Ardent Company

    Dan Gasper is founder and CEO of The Ardent Company – a proudly independent accelerator that fuels founder-led businesses at the nexus of drinks to build the boldest version of their vision. The Ardent Company supports pioneering founders focused on the future of drinks, including low and no alcohol offerings. Dan started coaching founder-led drinks businesses in 2009, after nine years of working for some of the largest multinational drinks corporations. Dan later co-founded Distill Ventures in 2013 and spent 4+ years as COO, where he was early to see the potential of the NA space and brands like Seedlip. Energized and inspired by founders, who've become the driving force in drinks innovation, Dan has since coached over 100 drinks entrepreneurs.

  • April Asico, Group Manager, Beverage Innovation, Starbucks - BevNET Live Winter 2023

    April Asico

    Group Manager, Beverage Innovation, Starbucks

    April Asico, Group Manager, Beverage Innovation, Starbucks - BevNET Live Winter 2023

    April Asico

    Group Manager, Beverage Innovation, Starbucks

    April Asico is a Group Manager of Beverage Innovation Design at Starbucks. In this role, she leads a forward-thinking team whose mission is to imagine and realize the world’s most captivating beverage experiences that drives sustainable business growth. Prior to Starbucks, April worked in brand management at The Hershey Company where she grew their better-for-you salty snack portfolio, which included beloved brands like SkinnyPop and Pirate’s Booty. She also brings a wealth of experience from Deloitte Consulting where she mobilized teams on global large-scale transformation projects in the Food & Beverage industry. April holds an MBA with a concentration in Marketing from the McCombs School of Business at the University of Texas at Austin and a B.S. in Operations in Information Management from Georgetown University.

  • Dan White, Chief of New Revenue Streams, The Coca-Cola Company North America - BevNET Live Winter 2023

    Dan White

    Chief of New Revenue Streams, The Coca-Cola Company North America

    Dan White, Chief of New Revenue Streams, The Coca-Cola Company North America - BevNET Live Winter 2023

    Dan White

    Chief of New Revenue Streams, The Coca-Cola Company North America

    As the leader of New Revenue Streams, Dan drives new business models and opportunities beginning with category expansion and the evolving access to beverages across the consumer journey.  This includes the leadership of the Company’s efforts with brands in beverage alcohol, enhanced hydration, premium sparkling waters, and home dispensing systems. 

  • Jenny Dowdy, President - Red Tree Beverages, The Coca-Cola Company - BevNET Live Winter 2023

    Jenny Dowdy

    President - Red Tree Beverages, The Coca-Cola Company

    Jenny Dowdy, President - Red Tree Beverages, The Coca-Cola Company - BevNET Live Winter 2023

    Jenny Dowdy

    President - Red Tree Beverages, The Coca-Cola Company

    Jenny Dowdy is President of Red Tree Beverages, a wholly owned subsidiary of The Coca-Cola Company focused on the Alcohol Ready-to-Drink (ARTD) category. In this role, she leads strategy and operations for the North America ARTD portfolio, including Fresca MIXED, Simply Spiked, Topo Chico Hard Seltzer, Topo Chico Spirited, Peace Hard Tea and Jack Daniel’s & Coca-Cola. Dowdy also facilitates new business deal flow and oversees brand marketing for the ARTD portfolio. The 16-year Coca-Cola system veteran has worked across multiple categories and functional areas, including brand commercialization, operations, revenue growth management and marketing. Most recently, she served as Vice President, South Zone Operations, and Vice President, Revenue Growth Management, Stills Business Unit. Dowdy earned an undergraduate degree in Marketing from Miami University of Ohio, and an MBA from the University of Georgia. She recently served on the Board of Directors for Girls on the Run Atlanta. Dowdy currently resides in Atlanta with her family.

  • Kristen Bareuther, President, Head of Investment, Asahi Group Beverages & Innovation - BevNET Live Winter 2023

    Kristen Bareuther

    President, Head of Investment, Asahi Group Beverages & Innovation

    Kristen Bareuther, President, Head of Investment, Asahi Group Beverages & Innovation - BevNET Live Winter 2023

    Kristen Bareuther

    President, Head of Investment, Asahi Group Beverages & Innovation

    Kristen Bareuther is the President and Head of Investment for Asahi Group Beverages & Innovation, LLC, an investment fund launched in 2023 by Asahi Group Holdings, Ltd., a global leader offering a diverse collection of brands centered on beer, alcohol and non-alcohol beverages, and food. Located in San Francisco, California, Asahi Group Beverages & Innovation provides funding to US startups that have attractive beverage brands with significant future growth potential. Kristen is a venture investor focused on growth strategies for start-up entrepreneurs in the beverage space. Passionate about early-stage brands that tap into evolving consumer preferences with a strong knowledge of what’s required to succeed in the US beverage landscape, Kristen joined Asahi earlier this year from First Beverage Group. Prior to joining First Beverage, Kristen served as the Vice President of Corporate Development for The Charmer Sunbelt Group, one of the nation’s leading distributors of spirits, fine wines, and beer. In addition to leading profit-enhancing initiatives across the 13-state enterprise as a member of the executive team, Kristen advised the team on growth and acquisition strategies during a period in which the group acquired partner interests in five companies, and executed an industry-changing merger resulting in one of the largest wine & spirits distributors in the country, Breakthru Beverage Group. Additionally, during her tenure at The Charmer Sunbelt Group, Kristen served as an elected board member of the Wine & Spirits Wholesalers of America’s Council for Leadership Development. She is a graduate of the University of California Los Angeles, where she received both a BA in Political Science/International Relations from UCLA and an MBA from UCLA Anderson School of Management.

  • Ken Sadowsky, Sr. Advisor, Verlinvest - BevNET Live Winter 2023

    Ken Sadowsky

    Sr. Advisor, Verlinvest

    Ken Sadowsky, Sr. Advisor, Verlinvest - BevNET Live Winter 2023

    Ken Sadowsky

    Sr. Advisor, Verlinvest

    Ken Sadowsky is a beverage industry veteran whose career started in a family distribution business in Massachusetts. While being an operator, he was a student of the better for you beverage trends and became an early distributor of brands like Snapple, Red Bull, SoBe, and Vita Coco. He was also fortunate to be included on the vitaminwater team (as a Director). Today he serves as an Advisor in the USA for Verlinvest, the Belgian InBev family’s investment vehicle as well as serving as a Director at Vita Coco, Hint, and LifeAID.

  • John Craven, CEO & Founder, BevNET.com - BevNET Live Winter 2023

    John Craven

    CEO & Founder, BevNET.com

    John Craven, CEO & Founder, BevNET.com - BevNET Live Winter 2023

    John Craven

    CEO & Founder, BevNET.com

    As founder and CEO of BevNET, John Craven is a widely-recognized authority on the beverage industry and he is frequently cited in mainstream media. His vision shapes the editorial, publishing, and positioning of all of BevNET's properties, including BevNET.com, NOSH.com, BevNET Magazine, Brewbound.com and their associated conferences. John is a graduate of Boston College with a BS in Marketing and Computer Science.

  • Mike Schneider, CMO, BevNET / NOSH / Brewbound - BevNET Live Winter 2023

    Mike Schneider

    CMO, BevNET / NOSH / Brewbound

    Mike Schneider, CMO, BevNET / NOSH / Brewbound - BevNET Live Winter 2023

    Mike Schneider

    CMO, BevNET / NOSH / Brewbound

    Mike Schneider is BevNET’s CMO and the co-host of Taste Radio podcast. Mike has over 20 years of experience building products and brands. Mike loves soccer and will talk your ear off about the Arsenal. His favorite holidays are St. Totteringham’s Day and Michael Thomas Day.

Past Competitions

New Beverage Showdown Past Champions



hiyo

Rise Brewing
Agua Bonita
Poppi
Rau


What Past Competitors Say

"We approached the BevNET New Beverage Showdown with the sole intent of winning it all. That caused us to sharpen up in every way and to really question all aspects of the business, because we’d have to ace live presentations to industry experts. That self-evaluation truly helped us on our path to understanding the “what,” “how,” and “why” behind Health-Ade at a critical time in our growth." - Justin Trout, Co-Founder & COO, Health-Ade Kombucha

"The New Beverage showdown was a great experience. It provided insightful feedback from industry experts, and helped open doors to vital resources to help us continue to grow our brand. Most importantly, we had a blast!" - Stephen Ellsworth, Co-Founder, Poppi

"Being a part of the BevNET Live 2015: New Beverage Showdown helped create brand awareness for MALK within the beverage industry. Many doors opened from raw materials to distribution after our participation. For any new beverage business looking to make the right connections, I would highly recommend participating in this amazing event!" - August Vega, CEO, MALK

"Winning Bevnet's New Beverage Showdown has given RAU the highlighted exposure necessary to develop strong supply chain, distribution and national marketing relationships." - Daren Meyers, Co-Founder, RAU

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