BevNET Live Summer 2012

New York, NY
This is a past event. Registration is open for BevNET Live Summer 2020.


Preliminary agenda as of May 31, 2012. Times and sessions subject to change. Full list of speakers.

To download a PDF of the agenda please visit:   ?


Monday, June 4

7:45 a.m. – Registration & Breakfast

8:30 a.m. – Welcome: John Craven, Founder and CEO, (video footage)

8:45 a.m. –? Big Beverage CEO Goes Entrepreneur –What I Wish I’d Known
Featuring Mike Weinstein, Chairman, INOV8 Beverage Co. and Former CEO, Snapple. (video footage)

9:20 a.m. –? Inside the Fabled “Hockey Stick” –? A panel discussion with three companies on the rise
Featuring Justin Guilbert and Douglas Riboud, Co-Founders of Harmless Harvest; Janie Hoffman, CEO of Mamma Chia; Danny Stepper, Co-Founder of Aloe Gloe. (video footage)

10:00 a.m. –? Communicating and Growing Trust at Retail –? The best way to establish relationships with store buyers
Featuring Dan Riley, VP of Store Operations, Ralph’s. (video footage)

10:30 a.m. –? Beverage Break & Networking provided by Polar Beverages.?

11:00 a.m. –? The Righteous Path is The Profitable Path  Growing with minimal compromise
Featuring Greg Koch, CEO of Stone Brewing. (video footage)

11:40 a.m. –? The Relationship Between Sport, Beverages and Marketing
Featuring CNBC sports and business reporter Darren Rovell. (video footage)

12:20 p.m. – ? Lunch & BevNET Expo (Expo runs until 5:30)

1:30 – 5:30 p.m.

BevNET Live ExpoExpo StageBreakouts
BevNET Live Expo AreaMain Stage
12:30 – 5:30 p.m.Table exhibitions from over 35 vendors1:40 p.m – New Beverage Showdown “Wild Card” (part 1) presented by Venturing & Emerging Brands
An interactive session where the audience will vote to select which brands move forward in the New Beverage Showdown.
With Matt Mitchell, VEB; Eric Schnell, I AM ; Dan Riley, VP Store Operations, Ralph’s Supermarkets; Mike Schneider, SVP, Allen & Gerritsen2:25 p.m – Formulation and Flavor Insight: John Wilson, Allen Flavors2:45 p.m – New Beverage Showdown “Wild Card” (part 2) presented by Venturing & Emerging Brands3:25 p.m – Understanding the New York Market
Discussion with Bruce Nierenberg, founder, BIN Sales and Marketing. (video footage)

3:50 p.m – The Year in Beverage Deals… so far
Discussion with Mike Burgmaier, Silverwood Partners and Brent Knudsen, Partnership Capital Growth Advisors. (video footage)4:15 p.m – Introducing the B-Corporation – A new way to create public benefit through business
With Gigi Lee Chang, Community Development at B Lab; Katie Landry, National Sales Director, Guayaki; Eric Schnell, CEO, I AM; Janie Hoffman, Founder, Mamma Chia. (video footage)

5:30 p.m –? New Beverage Showdown “Wild Card” Winner Announcement
Voting results announced.

2:20 – 3:00 p.m – Think Small to Grow Fast: Inside Micro-Marketing
Featuring John Blackington and Jack Brennan, Managing Partners, GBS Growth Partners; Jim Tonkin, President, Healthy Brand Builders

3:20 – 4:00 p.m – Civil Suits: Awareness and Avoidance
Featuring Justin Prochnow, Partner, Greenberg Traurig LLP

4:20 – 5:00 p.m – Foreign Properties, Domestic Brands
Featuring Alan Murray, CEO, Goodbelly; Tom Larsen, General Manager, Illy Issimo; Olivier Sonnois, CEO, Brands Within Reach

5:30 – 7:30 p.m. –? BevNET Live Cocktail & Networking Reception Sponsored by Allen Flavors, BevForce, & G3


Tuesday, June 5

7:45 a.m. – Registration & Breakfast

8:30 a.m. –? Welcome

8:35 a.m. –? Keynote — How to build brands through creative disruption
Featuring Rohan Oza, Cultural Entrepreneur; former CMO, Vitaminwater.

9:25 a.m. –? Launching with Big Geyser A guide to gaining and retaining accounts with key distributors
Featuring Jerry Reda, COO, Big Geyser. (video footage)

10:00 a.m. –? Brands Under Re-ConstructionA discussion with veteran CEOs about the key details entrepreneurs overlook
Featuring Brian Ross, CEO of CherryPharm; John Cochran CEO of AquaHydrate; Paddy Spence, CEO of Zevia. (video footage)

10:35 a.m. – Beverage Break & Networking provided by Polar Beverages

11:00 a.m. –? Product Life Cycles Inside marketing, sales, investment and brand growth
Featuring Neil Kimberley, Director of Global Innovation Strategy, The Hershey Company. (video footage)

11:40 a.m. – Part 1 of the New Beverage Showdown 3, presented by Venturing & Emerging Brands

12:15 p.m. – Lunch & Networking

1:15 p.m. –? Meet the Fresh Market Understanding how to build a brand utilizing this key retailer
Featuring Mathis Martines, Beverage Grocery Coordinator, Fresh Market. (video footage)

1:45 p.m. –? Angel Investors They’ve grown their own beverage companies, here’s how they’ll invest in yours
Featuring Seth Goldman, CEO of Honest Tea; Brian Ross, CEO of CherryPharm, Brad Barnhorn, Advisor at Bevology, Inc., Bruce Nierenberg, Founder of BN Consulting. (video footage)

2:20 p.m. –? Put Energy Into the Marketplace and Attack the Cold Box: A strategy for growing your emerging brand
Featuring Bill Weiland, CEO, Presence Marketing. (video footage)

3:00 p.m. –? Part 2 of the New Beverage Showdown 3, presented by Venturing & Emerging Brands

3:35 p.m. – Beverage Break & Networking

4:00 p.m. –? Illy Arrives Key Learnings from a VEB In-House Brand
Featuring Tom Larsen, Coca-Cola’s Venturing & Emerging Brands. (video footage)

4:25 p.m. – Building Brands , Building Categories – Where the Responsibilities Lie
Featuring Gerry Martin, VP of Marketing for Polar Beverages, Tom Fox, CM Profit Group; Andy Steele, Founder, Anonymous Consulting; Mark Rampolla, CEO, Zico. (video footage)

5:00 p.m. –? New Beverage Showdown Debrief and Winner Announcement

5:30 p.m. – Closing