William Madden is one of Whole Brain Consulting's founders, an outsourced operations consulting firm with over 600 clients in 23 countries. Whole Brain Consulting's primary business is assisting brands with aligning their operations for explosive growth. Over the years, Madden has become a trusted partner of multiple investment funds in the industry who depend on Whole Brain Consulting to confirm they're "buying a boat, not an anchor." Before founding Whole brain Consulting, Madden held various senior leadership roles at Nestle, Hearthside Foods, and Little Lady Foods. While at Little Lady Foods, Madden developed and managed over $100 Million in revenue. In addition, Madden is a serial entrepreneur, having started Dulce Foods while in college, and Madson Foods, later in life. While at Dulce Foods, Madden oversaw the integration of four co-packers, one self-owned manufacturing site, and two acquisitions before exiting to a competitor. In Madden's free time, he enjoys collecting comics, scuba diving, white water rafting, and traveling to warm, sunny destinations.

Zach DeAngelo is the founder of RodeoCPG, an operations focused advisory firm that helps early stage consumer companies grow faster and bigger. Zach has served in a variety of leadership roles in the consumer packaged good industry, including head of sales at I and Love and You and COO at Little Duck Organics. The common dominator among all his roles has been his passion for boundary-pushing brands that innately connect with consumers through product innovation, bold packaging, and creative marketing. Zach holds a BS in Business from the University of Richmond and an MBA with honors from Babson College.