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Actionable Insights for Food & Beverage Businesses

This year’s first Supercharge online conference will delve into one of the most important relationships inside any food or beverage company: the intersection of Sales and Operations. The two-day event will take place on March 16 and 17, with content presentations on March 16, and networking, breakouts, and other small group discussions on March 17.

Food and beverage brands devote massive amounts of time, energy, and money to hiring and developing sales strategies and unique supply chains -- but if those two departments can’t work together, they can completely ground you right when you’re ready to take off.

Supercharge: Sales & Operations will help entrepreneurial food and beverage companies learn the common language and areas where these disciplines intersect, outlining strategies where teams can build for success rather than undermine process.

Registration is included for BevNET & NOSH subscribers. For non-subscribers, you can purchase a subscription for $49 per month or an event-only ticket for $275.

Please note: All times US Eastern Time

  • 12:00 PM
    -
    12:50 PM
    Welcome & Successful Codependence: A COVID-19 Case Study
    Dive into this case study discussion centering on the interaction of sales and operations teams at King Arthur Baking Company, which experienced massive demand spikes for flour and other baking ingredients in 2020 as a result of the COVID-19 pandemic. The growth of opportunity coincided with a planned name change for the company, creating hard-to-navigate manufacturing challenges. The company’s VP of Sales, Tony Bass, and VP of Operations, Janis Abbingsole, will join BevNET Editor-in-Chief Jeff Klineman to talk through the way they led their departments through this crisis of opportunity, all while balancing COVID-19 induced limitations on manufacturing.
    • Tony Bass
      , VP of Sales, King Arthur Baking Co.
    • Janis Abbingsole
      , VP of Operations, King Arthur Baking Co.
    • Jeff Klineman
      , Editor in Chief, BevNET.com
    • Tony Bass, VP of Sales, King Arthur Baking Co.
    • Janis Abbingsole, VP of Operations, King Arthur Baking Co.
    • Jeff Klineman, Editor in Chief, BevNET.com

    Watch Video

  • 1:00 PM
    -
    1:45 PM
    Operational Diligence: Protecting Your Manufacturing Investment
    Will Madden, whose company is in high demand from brands and investors alike, will focus on the investment side of operations and how that can affect companies’ ability to raise money or execute other financial deals. A frequent visitor to plants and boardrooms, Madden will speak on the ways that operations -- and their intersection with potential sales growth -- are part of a due diligence process, one that can be replicated by entrepreneurs to protect their own investments and insure successful transactions down the road. Madden will discuss the process of scrutinizing plans and equipment to determine whether deals are worth the cost -- and how founders can structure their own examinations to lead to improved cost structures.
    • Will Madden
      , Senior Partner, Whole Brain Consulting
      Will Madden, Senior Partner, Whole Brain Consulting -

      Will Madden

      Senior Partner, Whole Brain Consulting

      William Madden is one of Whole Brain Consulting's founders, an outsourced operations consulting firm with over 600 clients in 23 countries. Whole Brain Consulting's primary business is assisting brands with aligning their operations for explosive growth. Over the years, Madden has become a trusted partner of multiple investment funds in the industry who depend on Whole Brain Consulting to confirm they're "buying a boat, not an anchor." Before founding Whole brain Consulting, Madden held various senior leadership roles at Nestle, Hearthside Foods, and Little Lady Foods. While at Little Lady Foods, Madden developed and managed over $100 Million in revenue. In addition, Madden is a serial entrepreneur, having started Dulce Foods while in college, and Madson Foods, later in life. While at Dulce Foods, Madden oversaw the integration of four co-packers, one self-owned manufacturing site, and two acquisitions before exiting to a competitor. In Madden's free time, he enjoys collecting comics, scuba diving, white water rafting, and traveling to warm, sunny destinations.

    • Jeff Klineman
      , Editor in Chief, BevNET.com
    • Will Madden, Senior Partner, Whole Brain Consulting
    • Jeff Klineman, Editor in Chief, BevNET.com

    Watch Video

  • 2:00 PM
    -
    2:45 PM
    Forecasting For Team Harmony: Aligning Sales and Operations
    Zach DeAngelo -- who has also started and led other CPG brands --will take attendees through the factors that play into forecasting for both sales and operations teams -- explaining the ways that historical order patterns, market trends and consumer behavior can help generate a focused dialogue on goals for a company. He will discuss ways that forecasting has changed as D2C has developed, some of the places where forecasting can create financial issues for companies, issues that affect accurate forecasting, and the best practices for thinking about forecasting models for entrepreneurial brands, which are often subject to wild swings in growth.
    • Zachary DeAngelo
      , CEO, Rodeo CPG
      Zachary DeAngelo, CEO, Rodeo CPG  -

      Zachary DeAngelo

      CEO, Rodeo CPG

      Zach DeAngelo is the founder of RodeoCPG, an operations focused advisory firm that helps early stage consumer companies grow faster and bigger. Zach has served in a variety of leadership roles in the consumer packaged good industry, including head of sales at I and Love and You and COO at Little Duck Organics. The common dominator among all his roles has been his passion for boundary-pushing brands that innately connect with consumers through product innovation, bold packaging, and creative marketing. Zach holds a BS in Business from the University of Richmond and an MBA with honors from Babson College.

    • Zachary DeAngelo, CEO, Rodeo CPG

    Watch Video

Please note: All times US Eastern Time

  • 12:00 PM
    -
    12:45 PM
    Small Group Discussion and Networking
    Join with your peers as we break into smaller groups to ask questions and explore key concerns at the intersection of Sales & Operations. Bring questions and thoughts to this freewheeling discussion.
    • Frank Zampardi
      , Advisor, Consultant and Investor,
      Frank Zampardi, Advisor, Consultant and Investor, -

      Frank Zampardi

      Advisor, Consultant and Investor,

      Frank Zampardi is currently a consultant, advisor, executive and investor in the CPG community. Throughout his career, Frank has had held numerous leadership positions. Most recently he was Vice President of Sales at Peckish and Partner at AccelFoods, an investor in the packaged Food and Beverage space. Prior to AccelFoods, Frank was Senior Vice President of Sales for Cookie Chips; the Director of Sales for Krave Jerky (acquired by Hershey); Division Vice President of Sales at Pirate Brands, the makers of Pirate’s Booty (acquired by B&G Foods); Director of Sales at Glaceau, makers of vitaminwater and smartwater (acquired by Coca Cola). Frank began his career with the Pepsi Bottling Group and then Danone Waters of North America, focusing on the Evian and Volvic brands. Frank earned a BS from The Pennsylvania State University. He resides in Bethesda, MD with his wife, Meghan, and their three children. When he is not driving his kids to various sporting events and activities, Frank enjoys cross fit, coaching, skiing, yoga, reading and watching sports–especially his Nittany Lions.

    • Will Madden
      , Senior Partner, Whole Brain Consulting
      Will Madden, Senior Partner, Whole Brain Consulting -

      Will Madden

      Senior Partner, Whole Brain Consulting

      William Madden is one of Whole Brain Consulting's founders, an outsourced operations consulting firm with over 600 clients in 23 countries. Whole Brain Consulting's primary business is assisting brands with aligning their operations for explosive growth. Over the years, Madden has become a trusted partner of multiple investment funds in the industry who depend on Whole Brain Consulting to confirm they're "buying a boat, not an anchor." Before founding Whole brain Consulting, Madden held various senior leadership roles at Nestle, Hearthside Foods, and Little Lady Foods. While at Little Lady Foods, Madden developed and managed over $100 Million in revenue. In addition, Madden is a serial entrepreneur, having started Dulce Foods while in college, and Madson Foods, later in life. While at Dulce Foods, Madden oversaw the integration of four co-packers, one self-owned manufacturing site, and two acquisitions before exiting to a competitor. In Madden's free time, he enjoys collecting comics, scuba diving, white water rafting, and traveling to warm, sunny destinations.

    • Frank Zampardi, Advisor, Consultant and Investor,
    • Will Madden, Senior Partner, Whole Brain Consulting
  • 12:00 PM
    -
    12:45 PM
    Small Group Discussion and Networking
    Join with your peers as we break into smaller groups to ask questions and explore key concerns at the intersection of Sales & Operations. Bring questions and thoughts to this freewheeling discussion.
  • 12:00 PM
    -
    12:45 PM
    Small Group Discussion and Networking
    Join with your peers as we break into smaller groups to ask questions and explore key concerns at the intersection of Sales & Operations. Bring questions and thoughts to this freewheeling discussion.
    • Rob Maxwell
      , COO, Rodeo CPG
      Rob Maxwell, COO, Rodeo CPG -

      Rob Maxwell

      COO, Rodeo CPG

      Rob Maxwell is a 30 year veteran of the natural food industry with diverse leadership experience in operations, sales, and international development. He spent 24 years with Whole Foods Market where he helped launch the retailer's expansion into the UK as part of the International Development Team, and then back in the US, led all areas of store operations in the US as Executive Coordinator of Operations for the 49 stores in the South Region. From there, he worked as COO and Interim CEO of GrandyOats, premier manufacturer of granola and trail mix. In his current position as COO at Rodeo CPG, Rob works with emerging brands on go-to-market sales and ops strategies, early stage data utilization, and provides advisory support to help navigate the many growing pains that come with expansion.

    • Melanie Knitzer
      , Director of Retail & Distributor Sales, Rishi Tea & Botanicals
      Melanie Knitzer, Director of Retail & Distributor Sales, Rishi Tea & Botanicals -

      Melanie Knitzer

      Director of Retail & Distributor Sales, Rishi Tea & Botanicals

      Melanie is an effective brand builder adept at working with fledgling and mature brands. She has built and managed outstanding sales teams and brings a versatile approach to management, working closely with operations, finance, and marketing to build brands cooperatively and increase profitably. She was lucky enough to be the 3rd employee at Honest Tea in 1998, and helped grow the Honest brands for 18 years, spending the last 5 of those years leading natural/specialty sales for various brands within Coca-Cola’s VEB division. She has worked with several other brands in the last few years and is passionate about tea which has led her to her current role at Rishi Tea & Botanicals.

    • Katharine Attwell
      , Director of Operations, Siddhi Ops
    • Rob Maxwell, COO, Rodeo CPG
    • Melanie Knitzer, Director of Retail & Distributor Sales, Rishi Tea & Botanicals
    • Katharine Attwell, Director of Operations, Siddhi Ops
  • 1:00 PM
    -
    3:00 PM
    Speed Dating 1:1 Virtual Networking

    Our Speed Dating series connects brands with industry experts in back-to-back virtual meetings to get questions answered and spark new connections. Prior registration was required.

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Sales & Operations Expert Speakers

Content presentations include a case study discussion centering on the interaction of sales and operations teams at King Arthur Baking Company, which experience massive demand spikes for flour and other baking ingredients in 2020 as a result of the COVID-19 pandemic. Other presenters include Rodeo CPG CEO and Founder Zach DeAngelo and Will Madden, co-founder of Whole Brain Consulting.

  • Tony Bass, VP of Sales, King Arthur Baking Co. - SuperCharge: Sales & Operations

    Tony Bass

    VP of Sales, King Arthur Baking Co.

  • Janis Abbingsole, VP of Operations, King Arthur Baking Co. - SuperCharge: Sales & Operations

    Janis Abbingsole

    VP of Operations, King Arthur Baking Co.

  • Will Madden, Senior Partner, Whole Brain Consulting - SuperCharge: Sales & Operations

    Will Madden

    Senior Partner, Whole Brain Consulting

    Will Madden, Senior Partner, Whole Brain Consulting - SuperCharge: Sales & Operations

    Will Madden

    Senior Partner, Whole Brain Consulting

    William Madden is one of Whole Brain Consulting's founders, an outsourced operations consulting firm with over 600 clients in 23 countries. Whole Brain Consulting's primary business is assisting brands with aligning their operations for explosive growth. Over the years, Madden has become a trusted partner of multiple investment funds in the industry who depend on Whole Brain Consulting to confirm they're "buying a boat, not an anchor." Before founding Whole brain Consulting, Madden held various senior leadership roles at Nestle, Hearthside Foods, and Little Lady Foods. While at Little Lady Foods, Madden developed and managed over $100 Million in revenue. In addition, Madden is a serial entrepreneur, having started Dulce Foods while in college, and Madson Foods, later in life. While at Dulce Foods, Madden oversaw the integration of four co-packers, one self-owned manufacturing site, and two acquisitions before exiting to a competitor. In Madden's free time, he enjoys collecting comics, scuba diving, white water rafting, and traveling to warm, sunny destinations.

  • Zachary DeAngelo, CEO, Rodeo CPG  - SuperCharge: Sales & Operations

    Zachary DeAngelo

    CEO, Rodeo CPG

    Zachary DeAngelo, CEO, Rodeo CPG  - SuperCharge: Sales & Operations

    Zachary DeAngelo

    CEO, Rodeo CPG

    Zach DeAngelo is the founder of RodeoCPG, an operations focused advisory firm that helps early stage consumer companies grow faster and bigger. Zach has served in a variety of leadership roles in the consumer packaged good industry, including head of sales at I and Love and You and COO at Little Duck Organics. The common dominator among all his roles has been his passion for boundary-pushing brands that innately connect with consumers through product innovation, bold packaging, and creative marketing. Zach holds a BS in Business from the University of Richmond and an MBA with honors from Babson College.

  • Jeff Klineman, Editor in Chief, BevNET.com - SuperCharge: Sales & Operations

    Jeff Klineman

    Editor in Chief, BevNET.com

  • Frank Zampardi, Advisor, Consultant and Investor, - SuperCharge: Sales & Operations

    Frank Zampardi

    Advisor, Consultant and Investor,

    Frank Zampardi, Advisor, Consultant and Investor, - SuperCharge: Sales & Operations

    Frank Zampardi

    Advisor, Consultant and Investor,

    Frank Zampardi is currently a consultant, advisor, executive and investor in the CPG community. Throughout his career, Frank has had held numerous leadership positions. Most recently he was Vice President of Sales at Peckish and Partner at AccelFoods, an investor in the packaged Food and Beverage space. Prior to AccelFoods, Frank was Senior Vice President of Sales for Cookie Chips; the Director of Sales for Krave Jerky (acquired by Hershey); Division Vice President of Sales at Pirate Brands, the makers of Pirate’s Booty (acquired by B&G Foods); Director of Sales at Glaceau, makers of vitaminwater and smartwater (acquired by Coca Cola). Frank began his career with the Pepsi Bottling Group and then Danone Waters of North America, focusing on the Evian and Volvic brands. Frank earned a BS from The Pennsylvania State University. He resides in Bethesda, MD with his wife, Meghan, and their three children. When he is not driving his kids to various sporting events and activities, Frank enjoys cross fit, coaching, skiing, yoga, reading and watching sports–especially his Nittany Lions.

  • Rob Maxwell, COO, Rodeo CPG - SuperCharge: Sales & Operations

    Rob Maxwell

    COO, Rodeo CPG

    Rob Maxwell, COO, Rodeo CPG - SuperCharge: Sales & Operations

    Rob Maxwell

    COO, Rodeo CPG

    Rob Maxwell is a 30 year veteran of the natural food industry with diverse leadership experience in operations, sales, and international development. He spent 24 years with Whole Foods Market where he helped launch the retailer's expansion into the UK as part of the International Development Team, and then back in the US, led all areas of store operations in the US as Executive Coordinator of Operations for the 49 stores in the South Region. From there, he worked as COO and Interim CEO of GrandyOats, premier manufacturer of granola and trail mix. In his current position as COO at Rodeo CPG, Rob works with emerging brands on go-to-market sales and ops strategies, early stage data utilization, and provides advisory support to help navigate the many growing pains that come with expansion.

  • Melanie Knitzer, Director of Retail & Distributor Sales, Rishi Tea & Botanicals - SuperCharge: Sales & Operations

    Melanie Knitzer

    Director of Retail & Distributor Sales, Rishi Tea & Botanicals

    Melanie Knitzer, Director of Retail & Distributor Sales, Rishi Tea & Botanicals - SuperCharge: Sales & Operations

    Melanie Knitzer

    Director of Retail & Distributor Sales, Rishi Tea & Botanicals

    Melanie is an effective brand builder adept at working with fledgling and mature brands. She has built and managed outstanding sales teams and brings a versatile approach to management, working closely with operations, finance, and marketing to build brands cooperatively and increase profitably. She was lucky enough to be the 3rd employee at Honest Tea in 1998, and helped grow the Honest brands for 18 years, spending the last 5 of those years leading natural/specialty sales for various brands within Coca-Cola’s VEB division. She has worked with several other brands in the last few years and is passionate about tea which has led her to her current role at Rishi Tea & Botanicals.

  • Katharine Attwell, Director of Operations, Siddhi Ops - SuperCharge: Sales & Operations

    Katharine Attwell

    Director of Operations, Siddhi Ops

Expert Track: Sales & Operations Presentations

The sales and operations machine is very important to tune precisely. We've put together some past talks to dive deeper into the topic.

Learn More

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