Actionable Insights for Food & Beverage Businesses

This year’s first Supercharge online conference will delve into one of the most important relationships inside any food or beverage company: the intersection of Sales and Operations. The two-day event will take place on March 16 and 17, with content presentations on March 16, and networking, breakouts, and other small group discussions on March 17.

Food and beverage brands devote massive amounts of time, energy, and money to hiring and developing sales strategies and unique supply chains -- but if those two departments can’t work together, they can completely ground you right when you’re ready to take off.

Supercharge: Sales & Operations will help entrepreneurial food and beverage companies learn the common language and areas where these disciplines intersect, outlining strategies where teams can build for success rather than undermine process.

Registration is included for BevNET & NOSH subscribers. For non-subscribers, you can purchase a subscription for $49 per month or an event-only ticket for $275.

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Sales & Operations Expert Speakers

Content presentations include a case study discussion centering on the interaction of sales and operations teams at King Arthur Baking Company, which experience massive demand spikes for flour and other baking ingredients in 2020 as a result of the COVID-19 pandemic. Other presenters include Rodeo CPG CEO and Founder Zach DeAngelo and Will Madden, co-founder of Whole Brain Consulting.

  • Tony Bass, VP of Sales, King Arthur Baking Co. - SuperCharge: Sales & Operations

    Tony Bass

    VP of Sales, King Arthur Baking Co.

  • Janis Abbingsole, VP of Operations, King Arthur Baking Co. - SuperCharge: Sales & Operations

    Janis Abbingsole

    VP of Operations, King Arthur Baking Co.

  • Will Madden, Senior Partner, Whole Brain Consulting - SuperCharge: Sales & Operations

    Will Madden

    Senior Partner, Whole Brain Consulting

    Will Madden, Senior Partner, Whole Brain Consulting - SuperCharge: Sales & Operations

    Will Madden

    Senior Partner, Whole Brain Consulting

    William Madden is one of Whole Brain Consulting's founders, an outsourced operations consulting firm with over 600 clients in 23 countries. Whole Brain Consulting's primary business is assisting brands with aligning their operations for explosive growth. Over the years, Madden has become a trusted partner of multiple investment funds in the industry who depend on Whole Brain Consulting to confirm they're "buying a boat, not an anchor." Before founding Whole brain Consulting, Madden held various senior leadership roles at Nestle, Hearthside Foods, and Little Lady Foods. While at Little Lady Foods, Madden developed and managed over $100 Million in revenue. In addition, Madden is a serial entrepreneur, having started Dulce Foods while in college, and Madson Foods, later in life. While at Dulce Foods, Madden oversaw the integration of four co-packers, one self-owned manufacturing site, and two acquisitions before exiting to a competitor. In Madden's free time, he enjoys collecting comics, scuba diving, white water rafting, and traveling to warm, sunny destinations.

  • Zachary DeAngelo, CEO, Rodeo CPG  - SuperCharge: Sales & Operations

    Zachary DeAngelo

    CEO, Rodeo CPG

    Zachary DeAngelo, CEO, Rodeo CPG  - SuperCharge: Sales & Operations

    Zachary DeAngelo

    CEO, Rodeo CPG

    Zach DeAngelo is the founder of RodeoCPG, an operations focused advisory firm that helps early stage consumer companies grow faster and bigger. Zach has served in a variety of leadership roles in the consumer packaged good industry, including head of sales at I and Love and You and COO at Little Duck Organics. The common dominator among all his roles has been his passion for boundary-pushing brands that innately connect with consumers through product innovation, bold packaging, and creative marketing. Zach holds a BS in Business from the University of Richmond and an MBA with honors from Babson College.

Watch and Learn: Gain an Edge Before the Event

The sales and operations machine is very important to tune precisely. We've put together some past talks to get you up to speed before we go to the next level. Use this master course to get a head start on this upcoming event.

Learn More

Registration is Included for BevNET & NOSH Subscribers

A subscription gives you access to all virtual events, articles, videos and educational content on both BevNET and NOSH.

Subscriber: Your ticket is included with your subscription, you just need to register.

Non-Subscriber: Subscribe to access this virtual event, daily articles, Office Hours and our education series. A monthly subscription starts at $49 per month. If you’re not ready to subscribe, you can register for $275.

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