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Actionable Insights for Food & Beverage Businesses
This year’s first Supercharge online conference will delve into one of the most important relationships inside any food or beverage company: the intersection of Sales and Operations. The two-day event will take place on March 16 and 17, with content presentations on March 16, and networking, breakouts, and other small group discussions on March 17.
Food and beverage brands devote massive amounts of time, energy, and money to hiring and developing sales strategies and unique supply chains -- but if those two departments can’t work together, they can completely ground you right when you’re ready to take off.
Supercharge: Sales & Operations will help entrepreneurial food and beverage companies learn the common language and areas where these disciplines intersect, outlining strategies where teams can build for success rather than undermine process.
Registration is included for BevNET & NOSH subscribers. For non-subscribers, you can purchase a subscription for $49 per month or an event-only ticket for $275.
Print the agenda for Tuesday, March 16
Please note: All times US Eastern Time
- 12:00 PM12:50 PM
Welcome & Successful Codependence: A COVID-19 Case Study
Dive into this case study discussion centering on the interaction of sales and operations teams at King Arthur Baking Company, which experienced massive demand spikes for flour and other baking ingredients in 2020 as a result of the COVID-19 pandemic. The growth of opportunity coincided with a planned name change for the company, creating hard-to-navigate manufacturing challenges. The company’s VP of Sales, Tony Bass, and VP of Operations, Janis Abbingsole, will join BevNET Editor-in-Chief Jeff Klineman to talk through the way they led their departments through this crisis of opportunity, all while balancing COVID-19 induced limitations on manufacturing.
Tony Bass
Janis Abbingsole
Jeff Klineman
- 1:00 PM1:45 PM
Operational Diligence: Protecting Your Manufacturing Investment
Will Madden, whose company is in high demand from brands and investors alike, will focus on the investment side of operations and how that can affect companies’ ability to raise money or execute other financial deals. A frequent visitor to plants and boardrooms, Madden will speak on the ways that operations -- and their intersection with potential sales growth -- are part of a due diligence process, one that can be replicated by entrepreneurs to protect their own investments and insure successful transactions down the road. Madden will discuss the process of scrutinizing plans and equipment to determine whether deals are worth the cost -- and how founders can structure their own examinations to lead to improved cost structures.- Jeff Klineman
- 2:00 PM2:45 PM
Forecasting For Team Harmony: Aligning Sales and Operations
Zach DeAngelo -- who has also started and led other CPG brands --will take attendees through the factors that play into forecasting for both sales and operations teams -- explaining the ways that historical order patterns, market trends and consumer behavior can help generate a focused dialogue on goals for a company. He will discuss ways that forecasting has changed as D2C has developed, some of the places where forecasting can create financial issues for companies, issues that affect accurate forecasting, and the best practices for thinking about forecasting models for entrepreneurial brands, which are often subject to wild swings in growth.
Sales & Operations Expert Speakers
Content presentations include a case study discussion centering on the interaction of sales and operations teams at King Arthur Baking Company, which experience massive demand spikes for flour and other baking ingredients in 2020 as a result of the COVID-19 pandemic. Other presenters include Rodeo CPG CEO and Founder Zach DeAngelo and Will Madden, co-founder of Whole Brain Consulting.
Tony Bass
VP of Sales, King Arthur Baking Co.
Janis Abbingsole
VP of Operations, King Arthur Baking Co.
Jeff Klineman
Editor in Chief, BevNET.com
Katharine Attwell
Director of Operations, Siddhi Ops
Expert Track: Sales & Operations Presentations
The sales and operations machine is very important to tune precisely. We've put together some past talks to dive deeper into the topic.
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