Supercharge: Sales & Ops - Welcome/King Arthur Baking: A COVID-19 Case Study

Dive into this case study discussion centering on the interaction of sales and operations teams at King Arthur Baking Company, which experienced massive demand spikes for flour and other baking ingredients in 2020 as a result of the COVID-19 pandemic. The growth of opportunity coincided with a planned name change for the company, creating hard-to-navigate manufacturing challenges. The company’s VP of Sales, Tony Bass, and VP of Operations, Janis Abbingsole, will join BevNET Editor-in-Chief Jeff Klineman to talk through the way they led their departments through this crisis of opportunity, all while balancing COVID-19 induced limitations on manufacturing.

Tony Bass, VP of Sales, King Arthur Baking Co. 

Janis Abbingsole, VP of Operations, King Arthur Baking Co.

Jeff Klineman, Editor in Chief, BevNET.com

 

Transcript

Jeff Kleinman [00:09] Hello and welcome to Supercharge sales and ops. I'm Jeff Klineman, editor in chief of BevNET, and over the next couple of hours, we're going to dig into the relationship between the teams who oversee the ingredients, shipping, manufacturing, and production of your brands, and the team that pushes to get them expanded shelf placement. Why study this intersection? Because sales and ops are where the car and the engine meet. It's the cadence between these two teams that can determine overstocks, understocks, out of stocks, and whether a company is overpaying for materials or…

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