From Thanksgiving Gratitude To New Year's Eve Toasts, Zonin Prosecco Celebrates The Traditions That Bring Us Together

MIAMI, FL – November 5, 2026 – The most meaningful holiday traditions aren't always the grandest. Sometimes they're the simple moments that become part of a family's story: the familiar aromas before a Thanksgiving feast, the gifting tradition with family during a Christmas gathering or the anticipation of welcoming a New Year with friends.

As we prepare for the holiday season, shared experiences are taking on renewed importance. According to a 2025 NerdWallet survey, 63% of Americans would like their family's holiday traditions to focus less on gifts and more on quality time together. Meanwhile, KPMG's 2025 holiday consumer research found that approximately two-thirds of consumers planned to host or attend holiday gatherings or events.

For Zonin Prosecco, whose Italian heritage embodies the spirit of La Dolce Vita, these findings reinforce a timeless philosophy: the most memorable celebrations are defined not by extravagance, but by the people, rituals and shared experiences that give them meaning. “In Italy, sharing a meal or raising a glass is about much more than food and wine. It's about hospitality, connection and making time for the people in our lives who matter most to us,” said Rob Gelwicks, Managing Director, Americas, ZONIN1821. “Whether it’s Thanksgiving, Christmas or New Year's Eve, the most memorable celebrations are often the simplest - the ones that become traditions worth repeating.”

This holiday season, Zonin Prosecco offers three Italian-inspired ways to celebrate, each featuring a distinctive wine from its celebrated portfolio.

Thanksgiving: Begin With Gratitude - and a Memorable First Toast

Featured Wine: Zonin Valdobbiadene Prosecco Superiore DOCG

Thanksgiving is a uniquely American holiday, but its emphasis on gratitude, family and togetherness reflects the Italian concept of convivialità – the pleasure of sharing food, conversation and companionship around the table. For an occasion centered on creating lasting memories, Zonin Valdobbiadene Prosecco Superiore DOCG offers a distinctive way to welcome guests and mark the beginning of the celebration. Crafted from Glera grapes, this elevated expression of Italian sparkling wine features aromas of green apple, lemon, grapefruit and delicate florals, with a fresh, harmonious palate.

Its bright fruit and citrus character makes it particularly appealing alongside seasonal appetizers, while its aromatic profile complements the apples, citrus and herbs frequently incorporated into Thanksgiving cooking.

An Italian-Inspired Thanksgiving Ritual: Before the meal begins, invite each guest to share something they're grateful for, then raise a glass together. The tradition takes only a few minutes, but it can become one of the most meaningful moments of the day.

Christmas: A Taste of Italian Hospitality With Celebrity Chef Ashton Keefe

Featured Wine: Zonin Prosecco Rosé DOC

Christmas celebrations are often built around traditions families return to year after year: favorite recipes, festive gatherings and the joy of welcoming loved ones into the home.

In Italy, Christmas Eve, known as La Vigilia, is an important occasion for family meals and hospitality. One way to bring this spirit into American holiday entertaining is through aperitivo all'italiana – a relaxed gathering featuring sparkling wine, antipasti and conversation before dinner.

Zonin Prosecco Rosé DOC, crafted from 85% Glera and 15% Pinot Nero, offers an unexpected yet festive addition to the Christmas table. With delicate floral aromas and notes of apple, red berries and wild strawberries, its fresh, smooth character makes it an appealing companion to holiday hors d'oeuvres, risotto and seafood appetizers.

For celebrity chef and culinary expert Ashton Keefe, holiday entertaining is about creating an atmosphere that brings people together. One of her simple, elegant appetizer recipes, Prosciutto Wrapped Shrimp, offers an Italian-inspired addition to Christmas Eve entertaining and a potential pairing with Zonin Prosecco Rosé.

“One of my favorite things about Italian holiday entertaining is the way the celebration begins long before everyone sits down for dinner. A beautiful antipasti spread, a few favorite family recipes and a glass of Zonin Prosecco Rosé create an atmosphere where guests can relax, connect and enjoy being together,” shared Ashton Keefe, Celebrity Chef and Culinary Expert. “My Prosciutto Wrapped Shrimp is an easy way to add something special to the table without spending the entire evening in the kitchen. That's how traditions begin - with simple moments people look forward to sharing again.”

An Italian-Inspired Christmas Ritual: Welcome guests with a Christmas Eve aperitivo featuring Zonin Prosecco Rosé and an assortment of antipasti. Add Ashton Keefe's Prosciutto Wrapped Shrimp to the menu, alongside a cherished family recipe, and finish the evening with panettone or pandoro, two beloved Italian Christmas specialties.

A Season of Traditions, the Italian Way

Italy's holiday calendar is rich with customs that connect families across generations. Ognissanti (November 1) honors remembrance and reflection, while Festa dell'Immacolata (December 8) often marks the beginning of Christmas decorating and preparations and Santa Lucia (December 13) is celebrated in parts of Italy with distinctive regional foods and traditions. For Italian-American families here in the US, these observances offer meaningful connections to their heritage and reminders that traditions endure because families continue to share them.

New Year's Eve: Make Every Toast a Celebration

Featured Wine: Zonin Prosecco DOC

If Thanksgiving is about gratitude and Christmas is about togetherness, New Year's Eve is about possibility - celebrating the year behind us while looking forward to everything the next one might bring.

In Italy, New Year's Eve, known as La Festa di San Silvestro, is associated with festive gatherings, celebratory meals and traditions intended to welcome good fortune. Lentils, whose coin-like shape symbolizes prosperity, are a familiar part of the Italian New Year's table. And, of course, there's the brindisi: the celebratory toast.

For hosts planning a New Year's Eve gathering, Zonin Prosecco DOC offers a versatile sparkling wine for the entire evening, from welcoming guests to mixing festive cocktails and raising a glass at midnight.

Crafted from Glera grapes, Zonin Prosecco DOC offers fresh, fruity aromas with notes of wisteria and apple, complemented by a delicate almond finish. Its approachable style makes it equally enjoyable on its own or as the foundation for celebratory cocktails, including a classic Bellini, Aperol Spritz or Prosecco punch. An Italian-Inspired New Year's Ritual: As midnight approaches, invite guests to share one hope or intention for the year ahead. Then gather for a collective brindisi, raising a glass of Zonin Prosecco DOC to new beginnings, good fortune and the memories still to come.

Little Bottles, Big Holiday Moments

For those seeking a thoughtful gift for an adult holiday host or a festive addition to an intimate dinner party, Zonin Prosecco Cuvée 1821 miniature-bottle multipacks offer another way to share the celebration. These smaller formats make charming hostess gifts and can add a personal touch to adult holiday table settings, offering guests an unexpected sparkling surprise.

From Thanksgiving gratitude to Christmas hospitality and New Year's Eve celebrations, Zonin Prosecco brings a taste of Italian La Dolce Vita to the American holiday season. Because the best celebrations aren't necessarily the most elaborate. They're the ones we remember — and the traditions we look forward to repeating.

About ZONIN1821

Founded in 1821, ZONIN1821 is an Italian family-owned wine company with seven generations of family ownership and more than two centuries of winemaking history. The company operates a portfolio of Italian wine brands representing several major wine-producing regions and styles. Its portfolio includes Zonin, Castello di Albola, Ca’ Bolani, Castello del Poggio, Rocca di Montemassi, Oltrenero, Masseria Altemura, Principi di Butera and Bocelli 1831. ZONIN1821 produces and distributes wines through retail, distribution and hospitality channels in international markets. For additional information, visit ZONIN1821.com.