For a category that’s meant to deliver chill and pleasant vibes, THC-infused beverages can often be anything but.
Thanks to the pioneering work of innovative brands and intrepid entrepreneurs over the last seven years, Farm Bill-compliant, hemp-derived THC drinks have emerged as both a powerful economic driver — with sales estimated at $382 million in 2024 — and an influential force within the broader trends of adult non-alcoholic drinks and wellness. And yet even as paths to open online and at brick-and-mortar, the fragmented, state-by-state market can often be frustratingly opaque and unwieldy, rife with ample opportunities (and pitfalls) that can either boost or doom ambitious operators. In short, it helps to have some guidance.
Luckily, BevNET knows just the right folks. To help unpack this complex issue, we’ll be hosting a panel discussion at BevNET Live NYC, taking place on June 11 + 12, with experienced leaders and experts, including Jennifer Cabrera, partner and cannabis law expert at A.Y. Strauss; Craig Lewis, co-founder/CEO of fast-rising THC-infused beverage brand Flyers Cocktail Company; and Brandon Pollock, CEO/co-founder of vertically integrated cannabis firm Theory Wellness. They’ll discuss a range of topics, such as how operators can navigate a rapidly changing web of state-level regulations, how state policies are influencing high-level corporate strategy, the development of effective tactics and category-specific best practices, the alcohol industry’s role in the future of hemp drinks, steering marketing and advertising around legal hurdles, and much more.
BevNET Live brings together a mix of brand leaders, investors, retailers, and industry decision makers. Hundreds are already registered and time is running out to join them. Visit bevnetlive.com to see who’s attending, explore the full agenda, and check out the speaker lineup.
About BevNET Live
BevNET Live is the premiere event for beverage brands, distributors, service providers, retailers and investors to discuss what’s next for the industry. With the industry’s foremost speakers and our New Beverage Showdown, BevNET Live attracts hundreds of brands to each event.