Talk about high visibility retail: With more than 50,000 concerts and festivals last year, Live Nation events brought in more than 150 million thirsty customers, and concert attendance keeps rising.
Recently, Live Nation started investing in rising CPG brands, and attendees of BevNET Live on June 11 & 12 in New York City will have the chance to learn about the way these partnerships work through the lens of JOLENE Coffee, a brand co-founded by celebrities Anthony Kiedis and Shane Powers with investment by Live Nation, Global Brand Equities, and the h.wood group.
In this conversation, Russell Wallach, the architect of Live Nation’s global brand ecosystem, will sit down with Anthony Kiedis, co-founder of JOLENE and Red Hot Chili Peppers frontman, and Jackie Atlas, the veteran CPG executive tasked with scaling the new ready-to-drink coffee. Together, they’ll unpack JOLENE’s ties to Live Nation and that organization’s approach to investment, marketing, and brand positioning, while sharing the best ways to develop connections within Live Nation as their partnership approach evolves, as well as the broader role of concerts and festivals as brand acceleration opportunities.
The panel is part of the excitingly varied program that BevNET Live offers this summer, featuring a broad array of strategic, investment, and retail partners as well as the experiences in brand building that emanate from our lineup of new and experienced speakers. Tickets are still available for the event, which also includes Beverage School, the New Beverage Showdown, retailer one-to-one meetings, and extensive sampling and networking opportunities.
There are less than 30 days until the conference!
There are still sponsorship opportunities available. Secure one of the few remaining spots.
About BevNET Live
BevNET Live is the premiere event for beverage brands, distributors, service providers, retailers and investors to discuss what’s next for the industry. With the industry’s foremost speakers and the New Beverage Showdown, BevNET Live attracts hundreds of brands to each event.