When it comes to modern beverage success stories, few names are shouted louder—or tattooed more often—than Liquid Death. But behind the screaming skulls and viral videos lies a disciplined growth strategy, powered by brand clarity and executed with precision.
At BevNET Live on June 11 & 12 in New York City, attendees will get a front-row seat to that strategy in action during “The Power of Brand: Liquid Death’s Lust for Life,” a discussion with the brand’s Chief Strategy Officer, Marisa Bertha.
Marisa joined Liquid Death in 2022 after nearly a decade at 7-Eleven, where she led their corporate venture arm and helped launch the retailer’s emerging brands strategy. Since stepping into her CSO role, she’s helped lead Liquid Death’s growth as it has taken in $150 million in fundraising and expanded the brand into new categories and retail channels, all while staying ruthlessly on-brand.
In this session, Marisa will break down the deliberate strategy behind Liquid Death’s explosive growth and offer lessons for founders on how to build around your strengths, test new ideas in-market, and use your brand as a growth multiplier, not just a logo.
It’s just one of many high-impact sessions at BevNET Live in NYC, featuring leaders across strategy, retail, innovation, and investment. Tickets are still available for the event, which also includes Beverage School, the New Beverage Showdown, retailer one-to-one meetings, sampling and networking opportunities.
There is just one week until the conference! Join more than 625 beverage professionals that are already registered.
About BevNET Live
BevNET Live is the premiere event for beverage brands, distributors, service providers, retailers and investors to discuss what’s next for the industry. With the industry’s foremost speakers and our New Beverage Showdown, BevNET Live attracts hundreds of brands to each event.