WINTER 2021 | DEC. 6+7 | SANTA MONICA
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Beverage School: On-Demand Education to Get You Started

Designed for early-stage beverage brands, Beverage School helps lay the foundation for success. BevNET Live attendees can access on-demand educational videos in the event portal to learn the basics of operating a business in the beverage industry. Topics include product design, sales channels, legal keys for startups, branding, funding and best practices.

If you're just getting started in the beverage industry, we recommend watching the on-demand presentations before you head to the event! The event portal can only be accessed by BevNET Live Winter 2021 attendees. 

Presentations Released: Wednesday, December 1

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Beverage School Sponsors


GRO AgencyCascadia Managing BrandsZipline Logistics

On-Demand Educational Presentations

Please note: All times US Pacific Time

  • ON DEMAND
    Meeting and Pitching Investors
    • Arif Fazal, Founder and Managing Director, Blueberry Ventures
      Arif Fazal, Founder and Managing Director, Blueberry Ventures -

      Arif Fazal

      Founder and Managing Director, Blueberry Ventures

      Arif invests in and works with innovative brands and companies led by inspiring entrepreneurs and management teams, and collaborates closely alongside similarly focused co-investors and value chain partners. Bringing two decades of consumer and retail experience to the table, Arif partners with teams building the next generation nutrition landscape by providing early & growth stage capital and operational support to help empower growth and build great businesses. Select investments and board responsibilities include Vive Organic, Flying Embers, REBBL, 4th & Heart, High Brew Coffee, Ripple Foods, Barnana, Revive Kombucha (acquired by Peet’s Coffee), Rhythm Superfoods, Fishpeople Seafood, Biena Snacks, Sufferfest Beer Company (acquired by Sierra Nevada Brewing Company), Bonafide Provisions, Nutriati, Austin Eastciders, Pique Tea & RightRice.

    • Arif Fazal, Founder and Managing Director, Blueberry Ventures
  • ON DEMAND
    Best Practices for Changing Grocery Industry Logistics, Sponsored by Zipline Logistics
    • Andrew Lynch, President, Zipline Logistics
    • Andrew Lynch, President, Zipline Logistics
  • ON DEMAND
    Ecommerce for Beverage!
    • Betsy McGinn, CEO & Founder, McGinn EComm
      Betsy McGinn, CEO & Founder, McGinn EComm -

      Betsy McGinn

      CEO & Founder, McGinn EComm

      Betsy is the co-author of The Amazon Roadmap: How Innovative Brands are Reinventing the Path to Market, the quintessential start-to-finish guide for brands who want to launch, recalibrate, or optimize their Amazon business and ensure continued growth on this powerful platform. As Seventh Generation’s first eCommerce channel director, Betsy pioneered the company’s innovative eComm strategy and created a thriving multimillion-dollar partnership with Amazon and other key online retailers. Since founding McGinn eComm in 2014, Betsy has worked with hundreds of natural and specialty food and beverage brands to establish and strengthen their strategic direction on Amazon and their own Direct-to-Consumer eCommerce. From product development and profitability analysis to guiding organizational change, McGinn eComm leads clients through every step of this complex channel, helping to ensure successful and profitable online businesses. With more than a decade of eCommerce experience, Betsy is a thought-leader and regular speaker at workshops and conferences globally. Visit Betsy at mcginnecomm.com

    • Betsy McGinn, CEO & Founder, McGinn EComm
  • ON DEMAND
    Capital Efficient CPG
    • Elliot Begoun, CEO, TIG Brands
      Elliot Begoun, CEO, TIG Brands -

      Elliot Begoun

      CEO, TIG Brands

      Elliot Begoun is a 30-year industry veteran, author, and the Founder of TIG, a 1:1 customized alternative accelerator focused on helping emerging natural product brands grow. TIG works with its entrepreneurs to build nimble, capital- efficient, resilient brands that become tardigrades not unicorns. Catch him at FoodBytes, the Hirshberg Entrepreneurship Institute, the Natural Products Business School, and find his articles in publications such as the Huffington Post, SmartBrief, and New Hope.

    • Elliot Begoun, CEO, TIG Brands
  • ON DEMAND
    Understanding Channel Strategy, Sponsored by Cascadia Managing Brands
    • Bill Sipper, Managing Partner, Cascadia Managing Brands, LLC
      Bill Sipper, Managing Partner, Cascadia Managing Brands, LLC -

      Bill Sipper

      Managing Partner, Cascadia Managing Brands, LLC

      BILL SIPPER is a food and beverage industry leader who has guided numerous brands from concept to commercialization to category leadership. He held senior and C Level positions at leading brands including Evian, Nantucket Nectars, Fresh Samantha/Odwalla, Naked Juice and Clearly Canadian. Bill’s strategic expertise and executional focus helped those brands succeed and can help your brand succeed, too.? Consulting closely with client leaders as they consider a sale or acquisition, Bill has supported several brands through the process. (Naked Juice was sold to Pepsico, Fresh Samantha/Odwalla was sold to Coca Cola, and Nantucket Nectars was sold to Ocean Spray). Bill has significant international experience, and works with clients in Asia, Europe, South America and the Middle East. He draws on this expertise to help international brands establish presence in the US and to help US brands expand internationally.? Bill is active in philanthropic causes: He served as president of Robert Kennedy Jr.’s clean water charity, Tear of the Clouds; was an advisor to The Walden Woods Project; and served on the Board of Directors of the National Osteoporosis Foundation.? Bill has been featured on Food Network’s “Unwrapped” and in the PBS documentary “The Water Wars.” He has been a featured speaker at Columbia University School of Business, The Bottled Water Congress (Torino, Italy), the Pan Arab Congress on Osteoporosis (Tunisia), and at virtually every major US food and beverage show, including Natural Products Expo, BevNet, Nosh Live and more. His articles have appeared in leading trade publications, and he is frequently quoted in media including The Wall Street Journal, Barron’s and the New York Times.

    • Bill Sipper, Managing Partner, Cascadia Managing Brands, LLC
  • ON DEMAND
    Beverage Packaging Decisions
    • Michael Zuckerman, President, Zuckerman Honickman
      Michael Zuckerman, President, Zuckerman Honickman -

      Michael Zuckerman

      President, Zuckerman Honickman

      Michael Zuckerman is the President of Zuckerman Honickman Inc ("ZH"), a privately held packaging company founded in the early 1900’s, which provides beverage clients with turnkey solutions for their procurement and packaging needs. ZH is one of the largest suppliers of Cans, Plastic and glass bottles to the beverage industry in North America and provides its' customers with high-quality, low cost, customized, packaging solutions. With sustainability always in mind, ZH has recently been focused on other alternative packaging solution, which has lead the company to partner with some of the leaders in the biodegradable space. Under Michael’s leadership, ZH has continued to strengthen its reputation for excellence, best of breed customer service, superior buying power, and industry knowledge. ZH enables beverage brands to capitalize on economies of scale associated with their can, glass and plastic purchases. Michael’s passion for the beverage industry has been an integral part in the companies tireless focus on beverage product development. ZH has been instrumental in helping many regional companies grow into national brand names, including but not limited to: Snapple, Honest Tea, Glaceau, Fuze Bai Brands, Body Armor, Spindrift, and many more.

    • Michael Zuckerman, President, Zuckerman Honickman
  • ON DEMAND
    Getting Hold of COGS
    • Rob Leichman, Founder/CEO, The Lyric Group
      Rob Leichman, Founder/CEO, The Lyric Group -

      Rob Leichman

      Founder/CEO, The Lyric Group

      Rob has been involved in the specialty food trade for over twenty years, with a proven record of success in global sales, strategic planning, packaging, team-building, new product development, distribution, procurement and import/export management. He has deep and established relationships with buyers in every major distribution channel: specialty retail, grocery, club stores, foodservice, direct to consumer, drug and export. His long-standing sales relationships include retailers such as Whole Foods Market, Williams-Sonoma, Target, Walmart, Publix, The Fresh Market and Dean & DeLuca.

    • Rob Leichman, Founder/CEO, The Lyric Group
  • ON DEMAND
    CPG Branding & Design Best Practices, Sponsored by GRO Agency
    • Kelly Criswell, Chief Creative Officer, The GRO Agency
      Kelly  Criswell, Chief Creative Officer, The GRO Agency -

      Kelly Criswell

      Chief Creative Officer, The GRO Agency

      As The GRO Agency Chief Creative Officer, Kelly Criswell lives and breathes CPG packaging. After 17 years steeped in the space, she still spends her days studying packaging design with a keen eye for impact, identity, hierarchy, and clarity.

    • Kelly Criswell, Chief Creative Officer, The GRO Agency
  • ON DEMAND
    Beverage Operations
    • Pete Grego, Corporate Director, Sales & Business Development, Nor-Cal Beverage Co
      Pete Grego, Corporate Director, Sales & Business Development, Nor-Cal Beverage Co -

      Pete Grego

      Corporate Director, Sales & Business Development, Nor-Cal Beverage Co

      Pete Grego is the Director of Contract Manufacturing with Nor-Cal Beverages. Pete specializes in beverage brand building and beverage management. As well as customer development and strategic planning.

    • Pete Grego, Corporate Director, Sales & Business Development, Nor-Cal Beverage Co

Beverage School Speakers

  • Betsy McGinn, CEO & Founder, McGinn EComm - BevNET Live Winter 2021

    Betsy McGinn

    CEO & Founder, McGinn EComm

    Betsy McGinn, CEO & Founder, McGinn EComm - BevNET Live Winter 2021

    Betsy McGinn

    CEO & Founder, McGinn EComm

    Betsy is the co-author of The Amazon Roadmap: How Innovative Brands are Reinventing the Path to Market, the quintessential start-to-finish guide for brands who want to launch, recalibrate, or optimize their Amazon business and ensure continued growth on this powerful platform. As Seventh Generation’s first eCommerce channel director, Betsy pioneered the company’s innovative eComm strategy and created a thriving multimillion-dollar partnership with Amazon and other key online retailers. Since founding McGinn eComm in 2014, Betsy has worked with hundreds of natural and specialty food and beverage brands to establish and strengthen their strategic direction on Amazon and their own Direct-to-Consumer eCommerce. From product development and profitability analysis to guiding organizational change, McGinn eComm leads clients through every step of this complex channel, helping to ensure successful and profitable online businesses. With more than a decade of eCommerce experience, Betsy is a thought-leader and regular speaker at workshops and conferences globally. Visit Betsy at mcginnecomm.com

  • Elliot Begoun, CEO, TIG Brands - BevNET Live Winter 2021

    Elliot Begoun

    CEO, TIG Brands

    Elliot Begoun, CEO, TIG Brands - BevNET Live Winter 2021

    Elliot Begoun

    CEO, TIG Brands

    Elliot Begoun is a 30-year industry veteran, author, and the Founder of TIG, a 1:1 customized alternative accelerator focused on helping emerging natural product brands grow. TIG works with its entrepreneurs to build nimble, capital- efficient, resilient brands that become tardigrades not unicorns. Catch him at FoodBytes, the Hirshberg Entrepreneurship Institute, the Natural Products Business School, and find his articles in publications such as the Huffington Post, SmartBrief, and New Hope.

  • Arif Fazal, Founder and Managing Director, Blueberry Ventures - BevNET Live Winter 2021

    Arif Fazal

    Founder and Managing Director, Blueberry Ventures

    Arif Fazal, Founder and Managing Director, Blueberry Ventures - BevNET Live Winter 2021

    Arif Fazal

    Founder and Managing Director, Blueberry Ventures

    Arif invests in and works with innovative brands and companies led by inspiring entrepreneurs and management teams, and collaborates closely alongside similarly focused co-investors and value chain partners. Bringing two decades of consumer and retail experience to the table, Arif partners with teams building the next generation nutrition landscape by providing early & growth stage capital and operational support to help empower growth and build great businesses. Select investments and board responsibilities include Vive Organic, Flying Embers, REBBL, 4th & Heart, High Brew Coffee, Ripple Foods, Barnana, Revive Kombucha (acquired by Peet’s Coffee), Rhythm Superfoods, Fishpeople Seafood, Biena Snacks, Sufferfest Beer Company (acquired by Sierra Nevada Brewing Company), Bonafide Provisions, Nutriati, Austin Eastciders, Pique Tea & RightRice.

  • Pete Grego, Corporate Director, Sales & Business Development, Nor-Cal Beverage Co - BevNET Live Winter 2021

    Pete Grego

    Corporate Director, Sales & Business Development, Nor-Cal Beverage Co

    Pete Grego, Corporate Director, Sales & Business Development, Nor-Cal Beverage Co - BevNET Live Winter 2021

    Pete Grego

    Corporate Director, Sales & Business Development, Nor-Cal Beverage Co

    Pete Grego is the Director of Contract Manufacturing with Nor-Cal Beverages. Pete specializes in beverage brand building and beverage management. As well as customer development and strategic planning.

  • Rob Leichman, Founder/CEO, The Lyric Group - BevNET Live Winter 2021

    Rob Leichman

    Founder/CEO, The Lyric Group

    Rob Leichman, Founder/CEO, The Lyric Group - BevNET Live Winter 2021

    Rob Leichman

    Founder/CEO, The Lyric Group

    Rob has been involved in the specialty food trade for over twenty years, with a proven record of success in global sales, strategic planning, packaging, team-building, new product development, distribution, procurement and import/export management. He has deep and established relationships with buyers in every major distribution channel: specialty retail, grocery, club stores, foodservice, direct to consumer, drug and export. His long-standing sales relationships include retailers such as Whole Foods Market, Williams-Sonoma, Target, Walmart, Publix, The Fresh Market and Dean & DeLuca.

  • Bill Sipper, Managing Partner, Cascadia Managing Brands, LLC - BevNET Live Winter 2021

    Bill Sipper

    Managing Partner, Cascadia Managing Brands, LLC

    Bill Sipper, Managing Partner, Cascadia Managing Brands, LLC - BevNET Live Winter 2021

    Bill Sipper

    Managing Partner, Cascadia Managing Brands, LLC

    BILL SIPPER is a food and beverage industry leader who has guided numerous brands from concept to commercialization to category leadership. He held senior and C Level positions at leading brands including Evian, Nantucket Nectars, Fresh Samantha/Odwalla, Naked Juice and Clearly Canadian. Bill’s strategic expertise and executional focus helped those brands succeed and can help your brand succeed, too.? Consulting closely with client leaders as they consider a sale or acquisition, Bill has supported several brands through the process. (Naked Juice was sold to Pepsico, Fresh Samantha/Odwalla was sold to Coca Cola, and Nantucket Nectars was sold to Ocean Spray). Bill has significant international experience, and works with clients in Asia, Europe, South America and the Middle East. He draws on this expertise to help international brands establish presence in the US and to help US brands expand internationally.? Bill is active in philanthropic causes: He served as president of Robert Kennedy Jr.’s clean water charity, Tear of the Clouds; was an advisor to The Walden Woods Project; and served on the Board of Directors of the National Osteoporosis Foundation.? Bill has been featured on Food Network’s “Unwrapped” and in the PBS documentary “The Water Wars.” He has been a featured speaker at Columbia University School of Business, The Bottled Water Congress (Torino, Italy), the Pan Arab Congress on Osteoporosis (Tunisia), and at virtually every major US food and beverage show, including Natural Products Expo, BevNet, Nosh Live and more. His articles have appeared in leading trade publications, and he is frequently quoted in media including The Wall Street Journal, Barron’s and the New York Times.

  • Michael Zuckerman, President, Zuckerman Honickman - BevNET Live Winter 2021

    Michael Zuckerman

    President, Zuckerman Honickman

    Michael Zuckerman, President, Zuckerman Honickman - BevNET Live Winter 2021

    Michael Zuckerman

    President, Zuckerman Honickman

    Michael Zuckerman is the President of Zuckerman Honickman Inc ("ZH"), a privately held packaging company founded in the early 1900’s, which provides beverage clients with turnkey solutions for their procurement and packaging needs. ZH is one of the largest suppliers of Cans, Plastic and glass bottles to the beverage industry in North America and provides its' customers with high-quality, low cost, customized, packaging solutions. With sustainability always in mind, ZH has recently been focused on other alternative packaging solution, which has lead the company to partner with some of the leaders in the biodegradable space. Under Michael’s leadership, ZH has continued to strengthen its reputation for excellence, best of breed customer service, superior buying power, and industry knowledge. ZH enables beverage brands to capitalize on economies of scale associated with their can, glass and plastic purchases. Michael’s passion for the beverage industry has been an integral part in the companies tireless focus on beverage product development. ZH has been instrumental in helping many regional companies grow into national brand names, including but not limited to: Snapple, Honest Tea, Glaceau, Fuze Bai Brands, Body Armor, Spindrift, and many more.

  • Kelly  Criswell, Chief Creative Officer, The GRO Agency - BevNET Live Winter 2021

    Kelly Criswell

    Chief Creative Officer, The GRO Agency

    Kelly  Criswell, Chief Creative Officer, The GRO Agency - BevNET Live Winter 2021

    Kelly Criswell

    Chief Creative Officer, The GRO Agency

    As The GRO Agency Chief Creative Officer, Kelly Criswell lives and breathes CPG packaging. After 17 years steeped in the space, she still spends her days studying packaging design with a keen eye for impact, identity, hierarchy, and clarity.

  • Andrew Lynch, President, Zipline Logistics - BevNET Live Winter 2021

    Andrew Lynch

    President, Zipline Logistics

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