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Sample Bar: Showcase Your Beverage to The Industry

A popular piece of BevNET Live is the discovery and sampling of new beverage products. The Sample Bar is an opportunity for brands to showcase their new and innovative products at no additional cost beyond registration for the conference. This is your opportunity to showcase your beverage and gain valuable feedback from industry peers.

Receive Actionable Feedback

Gain invaluable advice from beverage industry thought leaders who were able to taste and hold your product. Receive constructive criticism, and come away with takeaways needed to grow and scale.

Increase Brand Visibility

Place your product in the hands of fellow attendees, which include industry gate keepers, investors, retailers, and respected consultants. Gain industry exposure needed to make a splash.

Spark Conversation

Throw your brand into the conversation. Listen to attendees discuss your product and provide instant feedback. Achieve higher quality conversations with a better understanding of your product. Learn from other attendees through sampling and trying other products.

You must be a registered attendee of BevNET Live Winter 2021 to sample. The deadline to apply is November 17th.


A Platform for Product Discovery and Feedback

Guidelines for Sampling

What is the Sample Bar?

The BevNET Live Winter 2021 Sample Bar is your chance to have your product sampled at the conference. It is an area at the event that showcases new, innovative, and successful beverage brands.

How does sampling work?

You will not need to personally sample your product. Products will be displayed in the unmanned Sample Bar coolers and on the Shelf Stable Innovation Table. Three ounce sampling cups will be made available and all products will be replenished by our staff.

How can you participate?

Once you're registered for the conference, the only thing we need is some information about your product. There is limited space, so please fill out the application ASAP. Your brand will be added to our list of Sample Bar participants on a first come, first served basis.

Who can apply to sample?

Participation is free and open to all registered BevNET Live attendees. We recognize that some products are still in the development phase, and encourage attendees to share what they have put together thus far, regardless if label design or packaging formats are not representative of the final version.

Are there restrictions on who can sample?

Only non-alcoholic, ready-to-drink, finished products and powders/tablets can participate. Unfortunately we cannot accommodate products that are bag-in-box, pre-mix, brewed (e.g. tea & coffee), or served hot. Flavor house and private label products are also not eligible.

How much do you bring?

Each brand may bring up to 72 individual units (bottles/cans, not cases) of product. You are welcome to send multiple flavors and/or package formats, as long as the total number of units for all formats does not exceed 72. Thank you in advance for your cooperation.


New, Innovative, and Established Brands Have Sampled

Harmless HarvestSteazBhakti
BulletproofSujaOrganic Valley
La ColombeBRU Broth
Dry SparklingVOSS



Request to Sample at BevNET Live Winter 2021


You must be a registered attendee of BevNET Live Winter 2021 to sample. Once registered for the event, you will receive the link to the sampling application. The Sample Bar has a limited amount of space available, therefore, participation is on a first come first served basis. The deadline to apply is Wednesday, November 17th.