WINTER 2021 | DEC. 6+7 | SANTA MONICA
Two Days of Beverage Industry Analysis, Advice & Partnership
Print the agenda for Tuesday, December 07
Please note: All times US Pacific Time
- 8:30 AM9:00 AM
Breakfast & Registration
- 9:00 AM9:30 AM
New Revenue Streams: Coke's Innovation Evolution
The leaders of the Coca-Cola Co.’s New Revenue Streams group will stop by to discuss the ways that the company’s approach to emerging brands and partnerships has evolved. Attendees will learn how innovation and M&A will look under New Revenue Streams during this talk with Dan White, Matt Hughes, and Surbhi Lal. - 9:30 AM10:00 AM
Mining the Niche: G-Fuel Grabs Gamers
G-Fuel CEO Cliff Morgan will speak about building growth in niche audiences, as well as the challenges that take place when trying to springboard out of that specific group into the larger discussion. G-Fuel has made tremendous in-roads within the computer gaming community — the methods of building that niche group, and growing from it, will all be on the table. - 10:00 AM10:30 AM
From Online to Omnichannel: Making the Transition
Whether it’s through Amazon or their own sites, or a combination of platforms, brands that start by selling online rarely keep it as their sole retail outlet. A panel featuring Nutpods’ Madeline Haydon and United Sodas of America’s Marisa Zupan will talk about the ways they looked to extend into the world of brick-and-mortar during our 10 a.m. panel. - 10:30 AM11:00 AM
Networking Break & Livestream Studio
- 11:00 AM11:35 AM
New Beverage Showdown Finals - Round 1
- 11:35 AM12:05 AM
Interview: Scaling Success
Brian Kelley of PearlRock Partners will share his experiences in scaling Keurig and how beverage brands can face the demands of investors, retailers, and consumers. - 12:05 PM12:30 PM
Forget the Formula, Fire it Up
A panel featuring sales execution leaders Michael “Goldy” Goldstein of Vita Coco, Jake DeCicco of Kitu Super Coffee and Jessica Pratt of Pop & Bottle will energize the audience with tactics and tales from inside the store — a place entrepreneurs will have to focus their attention as COVID-19 recedes. - 12:30 PM2:00 PM
Lunch, Sampling & Livestream Studio
- 2:00 PM2:30 PM
New Beverage Showdown Finals - Round II
- 2:30 PM2:55 PM
Retail on the Move: Winning the Virtual Store
A panel of “virtual retailers” — delivery services like Ohi and Good Eggs — will explain the way they work with entrepreneurs and the particular advantages and challenges of the emerging channel. - 2:55 PM3:20 PM
Panel: Investment Horizons
Investors will take the stage, giving the inside info on the trends in financial backing for entrepreneurial brands, their thoughts on where valuations, access, and deal-making are headed, and what’s attracting growth financing now and in the near future. This panel will bring in Noramay Cadena of Supply Change Capital, Brian Goldberg of RedBud Brands and Filipp Chebotarev of Cambridge SPG for a final survey of the changing state of capital availability. - 3:20 PM3:30 PM
New Beverage Showdown Winner Announcement & Closing Remarks
Gold Sponsors
The Leading Beverage Industry Event is Back!
For more than a decade, the CPG industry has bonded and learned together in Santa Monica during BevNET Live -- our signature event series that brings together the thought leaders and next generation of brands in beverage to help us all grow and thrive.
It’s with great excitement thatBevNET Live is returning to the Loews Santa Monica Beach Hotel thisDecember. After a year off, we’re just going to have to make up for it with more knowledge, more collaboration, and more fun
BevNET Live Winter 2021 Speakers
On Dec. 6 and 7, the beverage industry will gather in-person to learn and take action. Experts will speak to the community about innovations and challenges within the industry with opportunities for questions and answers as well as one to one meetings.
The event will mix high-profile speakers and informative panels with special networking opportunities, including interactive breakout sessions, sampling opportunities and the BevNET Live Expo. BevNET will maintain our mission to offer the community the opportunities it needs to build together, to learn together, and to succeed together.
BevNET Live features 30+ beverage industry leaders, innovators and experts. Stay tuned for additional speaker announcements!
Jeff Klineman
Editor in Chief, BevNET
John Craven
CEO & Founder, BevNET.com
Reconnect, In Real Life at the Loews Santa Monica Beach Hotel
For registered attendees, discounted rooms are available first come, first served. All past room blocks have sold out. Register today to reserve your room.
These Beverage Companies are Registered for BevNET Live
New Beverage Showdown 22: Your Beverage in the Hot Seat
Catapult you and your company into the spotlight. New Beverage Showdown participants are the celebrities of BevNET Live. Be the center of attention among hundreds of industry executives and gatekeepers, receive instant feedback from an expert panel of judges, and compete for a prize valued at $10,000.
Silver Sponsors
You Have Questions. We Have Answers.
Health & Safety Protocols
In the interest of making our events as safe as possible for both attendees and staff, we will be implementing enhanced safety protocols similar to other industry events, professional and college sporting events and restaurant practices.
