Breakout Session II: Trends & Challenges in Functional Beverage Sponsored by Kerry

Consumers have higher expectations for functional beverages now, as the breadth and depth of the category continues to grow. The impact of the pandemic has shifted consumer’s priorities in beverage, giving brands further opportunities to exceed expectations. Understanding the trends and challenges in this new, important market will set up your company for long-term success. Join Kerry as they highlight the trends and challenges that have shaped the functional beverage category in recent years, and how to implement those moving forward.