WINTER 2021 | DEC. 6+7 | SANTA MONICA
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Agenda
Times and locations are subject to change.
Print the agenda for Tuesday, December 07
Please note: All times US Pacific Time
- 8:30 AM9:00 AM
Breakfast & Registration
- 9:00 AM9:30 AM
New Revenue Streams: Coke's Innovation Evolution
The leaders of the Coca-Cola Co.’s New Revenue Streams group will stop by to discuss the ways that the company’s approach to emerging brands and partnerships has evolved. Attendees will learn how innovation and M&A will look under New Revenue Streams during this talk with Dan White, Matt Hughes, and Surbhi Lal. - 9:30 AM10:00 AM
Mining the Niche: G-Fuel Grabs Gamers
G-Fuel CEO Cliff Morgan will speak about building growth in niche audiences, as well as the challenges that take place when trying to springboard out of that specific group into the larger discussion. G-Fuel has made tremendous in-roads within the computer gaming community — the methods of building that niche group, and growing from it, will all be on the table. - 10:00 AM10:30 AM
From Online to Omnichannel: Making the Transition
Whether it’s through Amazon or their own sites, or a combination of platforms, brands that start by selling online rarely keep it as their sole retail outlet. A panel featuring Nutpods’ Madeline Haydon and United Sodas of America’s Marisa Zupan will talk about the ways they looked to extend into the world of brick-and-mortar during our 10 a.m. panel. - 10:30 AM11:00 AM
Networking Break & Livestream Studio
- 11:00 AM11:35 AM
New Beverage Showdown Finals - Round 1
- 11:35 AM12:05 AM
Interview: Scaling Success
Brian Kelley of PearlRock Partners will share his experiences in scaling Keurig and how beverage brands can face the demands of investors, retailers, and consumers. - 12:05 PM12:30 PM
Forget the Formula, Fire it Up
A panel featuring sales execution leaders Michael “Goldy” Goldstein of Vita Coco, Jake DeCicco of Kitu Super Coffee and Jessica Pratt of Pop & Bottle will energize the audience with tactics and tales from inside the store — a place entrepreneurs will have to focus their attention as COVID-19 recedes. - 12:30 PM2:00 PM
Lunch, Sampling & Livestream Studio
- 2:00 PM2:30 PM
New Beverage Showdown Finals - Round II
- 2:30 PM2:55 PM
Retail on the Move: Winning the Virtual Store
A panel of “virtual retailers” — delivery services like Ohi and Good Eggs — will explain the way they work with entrepreneurs and the particular advantages and challenges of the emerging channel. - 2:55 PM3:20 PM
Panel: Investment Horizons
Investors will take the stage, giving the inside info on the trends in financial backing for entrepreneurial brands, their thoughts on where valuations, access, and deal-making are headed, and what’s attracting growth financing now and in the near future. This panel will bring in Noramay Cadena of Supply Change Capital, Brian Goldberg of RedBud Brands and Filipp Chebotarev of Cambridge SPG for a final survey of the changing state of capital availability. - 3:20 PM3:30 PM
New Beverage Showdown Winner Announcement & Closing Remarks
