New Beverage Showdown: Billion-Dollar Brands Start Here - Apply by October 31
The application is now open for the 27th edition of the New Beverage Showdown, the industry’s premier beverage brand pitch competition. Presented by Coca-Cola North America’s New Revenue Streams, the business competition will take place during BevNET Live L.A. 2025 on December 7–9 in Marina del Rey, CA.
The New Beverage Showdown is a proven platform for highlighting standout founders and showcasing bold innovation. Past competitors include Poppi, Liquid Death, Health-Ade, MALK, CANN, Sanzo, Wildwonder, Pretty Tasty, and many more. These brands didn’t just pitch to win, they used the stage to refine their story, accelerate investor interest, and spark industry conversations.
Presented By
Past Competitions
How It Works
The New Beverage Showdown offers early-stage beverage brands a high-visibility platform to pitch their products to an audience of investors, retailers, suppliers, service providers, and fellow entrepreneurs. The competition has helped launch some of the industry’s most iconic and fastest-growing brands.
The competition will be livestreamed on BevNET.com and BevNET's social platforms, reaching thousands of beverage industry professionals watching online from home. It will also feature live audience voting during the semi-final round.
Semifinal Round - December 8
12 semifinalists present 2 minute pitches.
4 judges provide immediate feedback.
Finalists chosen end of day
Final Round - December 9
6 finalists present 5 minute pitches across 2 rounds
4 judges engage in interactive Q&A.
Winner chosen end of day
Prize
$10,000 BevNET advertising package
Live interview on BevNET
Engraved trophy
The application deadline is Friday, October 31.
New Beverage Showdown Past Participants
What Past Competitors Say
"We approached the BevNET New Beverage Showdown with the sole intent of winning it all. That caused us to sharpen up in every way and to really question all aspects of the business, because we’d have to ace live presentations to industry experts. That self-evaluation truly helped us on our path to understanding the “what,” “how,” and “why” behind Health-Ade at a critical time in our growth." - Justin Trout, Co-Founder & COO, Health-Ade Kombucha
"The New Beverage showdown was a great experience. It provided insightful feedback from industry experts, and helped open doors to vital resources to help us continue to grow our brand. Most importantly, we had a blast!" - Stephen Ellsworth, Co-Founder, Poppi
“I love the Showdown — I think that format is an amazing way for new brands like ours to be introduced to the decision makers of the industry... We’re in big places like CVS, Gelsons, Sprouts because of the New Beverage Showdown.” - Scarlett Leung, co-founder, Pretty Tasty
"Being a part of the BevNET Live 2015: New Beverage Showdown helped create brand awareness for MALK within the beverage industry. Many doors opened from raw materials to distribution after our participation. For any new beverage business looking to make the right connections, I would highly recommend participating in this amazing event!" - August Vega, CEO, MALK
Everything You Need to Know
Contact Us for More Information
The application is now available for the New Beverage Showdown at BevNET Live LA 2025 on December 7th through 9th in Marina del Rey, California. The link to apply is above. If you have any questions, please send us a short note below. A member of the BevNET team will respond promptly with answers to your questions.