Dive Deeper with Technical Workshops
Beyond the main stage, attendees are invited to dive deeper with a variety of immersive workshops. The workshops cover a variety of topics including hidden AI advantages, functional beverage playbooks, the future of packaging, hitting the sweet spot with sweeteners, and THC beverages in 2026 and beyond.
Sunday 12/7: Hitting the Sweet Spot in Beverages
Time: 4:00 PM - 5:00 PM
Location: Malibu - Lower Level
Join us to learn about consumer perceptions around sweetness, plus tips and tricks for selecting the perfect sweetener system to create great tasting beverages. From masking off notes to achieving a balanced sweetness profile, gain insights that will take consumers from trial to loyalty! Come thirsty. We’ll taste along the way!
Monday 12/8: Unapologetically Sweet, Surprisingly Strong and Delightfully Weird – Ingredion Beverage Innovation
Time: 8:00 AM - 9:00 AM
Location: Malibu - Lower Level
Get ready to challenge your taste buds and your assumptions. In this unapologetically bold workshop, we’ll unpack the sweet controversy around stevia (spoiler: your flavor house might be using it already), spotlight the power of protein with a sneak peek at our Vitessence® 200D innovation, and dive into the delightfully weird world of hydration textures. Whether you’re a stevia skeptic, a protein pusher, or just here to play—this session is for the beverage rebels ready to shake things up.
Monday 12/8: Revolutionizing Beverage Packaging: The Future of Variable Digital Can Printing
Time: 9:30 AM - 10:30 AM
Location: Palisades Room - Lower Level
Discover how Fast Track and Hinterkopf are reshaping beverage packaging through variable digital printing. Launch faster, skip plate costs, and run multiple SKUs in one job with a high-quality, plate-free workflow that gives brands a real competitive edge.
Monday 12/8: Energy, Focus, Resilience: The Innovation for Differentiation
Time: 11:00 AM - 12:00 PM
Location: Malibu
Shawn Wells, is recognized as "The World's Greatest Formulator" with over +1,100 formulas created and +40 patents. As the Chief Science Officer of NNB Nutrition, Shawn guides us through customer need states for functional beverages: what we now know, what we've gotten wrong and what science says our bodies need. But most importantly, what innovations exist to carry the industry into the future of what differentiation looks like for consumers. NNB will also be sampling their proof of concept drink with the industry's most innovative functional RTD ingredients.
Monday 12/8: The Hidden AI Advantage: What Winning Brands Know Before You Do
Time: 12:30 PM - 1:30 PM
Location: Palisades - Lower Level
Some brands always seem one step ahead—faster to react, smarter with data, and better aligned with distributors and customers. Their advantage comes from an embedded layer of real-time intelligence you won’t find in dashboards or spreadsheets. In this workshop, we’ll introduce BevGenie, an AI-powered conversational agent built on top of the ConsumerIQ Intelligence Platform, and show how it helps brands move faster, plan smarter, and execute with confidence. You’ll see how real-time data, once fragmented and reactive, becomes unified and agent-driven—surfaced by BevGenie and ready to act. Whether you’re in commercial, marketing, or operations, this session highlights what’s now possible when AI quietly powers day-to-day decisions without adding complexity to workflows.
Monday 12/8: The Functional Beverage Playbook: From Idea to Scale
Time: 2:00 PM - 3:00 PM
Location: Malibu - Lower Level
Functional beverages are booming, but lasting brands need more than trendy ingredients. Experts share how to align consumer insights, choose smart ingredients, and create craveable taste—so you can scale and grow with practical strategies for sustainable success.
Monday 12/8: Risk, Reward & Regulation: THC Beverages in 2026 and Beyond
Time: 4:00 PM - 5:00 PM
Location: Palisades - Lower Level
THC beverages are redefining how and why consumers drink, introducing new dimensions of function, ritual, and experience. This fast-paced session explores the science, policy, and market forces driving this emerging category and how it is reshaping the broader beverage landscape.
Tuesday 12/9: Verticalized AI in Action
Time: 9:00 Am - 10:00 AM
Location: Palisades - Lower Level
In this high-impact workshop, AisleAI CEO Kevin Senn breaks down how “Verticalized AI” is transforming the way CPG brands win in small-format retail. Unlike general-purpose AI, verticalized AI is trained on domain-specific data — SKU hierarchies, store geography, POS realities, competitive context, and category language — producing insights that directly drive revenue, distribution, and execution in the field. Attendees will learn how leading brands, distributors, and retailers are already using AI purpose-built for CPG to identify whitespace, optimize pricing, improve retail execution, predict demand, and convert fragmented data into measurable outcomes. Through real examples and applied use cases, the session illustrates why the next wave of innovation won’t come from broad AI tools, but from vertical systems designed for the nuances of CPG.