DECEMBER 7-9 | MARINA DEL REY, CA
Only 16 days until BevNET Live! Register today.

Dive Deeper with Technical Workshops

Beyond the main stage, attendees are invited to dive deeper with a variety of immersive workshops. The workshops cover a variety of topics including hidden AI advantages, functional beverage playbooks, the future of packaging, hitting the sweet spot with sweeteners, and THC beverages in 2026 and beyond.

Sunday 12/7: Hitting the Sweet Spot in Beverages

Time: 4:00 PM - 5:00 PM
Location: Malibu - Lower Level
Join us to learn about consumer perceptions around sweetness, plus tips and tricks for selecting the perfect sweetener system to create great tasting beverages. From masking off notes to achieving a balanced sweetness profile, gain insights that will take consumers from trial to loyalty! Come thirsty. We’ll taste along the way!

  • Emily Berg, Marketing Manager, Beverages, Cargill - BevNET Live L.A. 2025

    Emily Berg

    Marketing Manager, Beverages, Cargill

    Emily Berg, Marketing Manager, Beverages, Cargill - BevNET Live L.A. 2025

    Emily Berg

    Marketing Manager, Beverages, Cargill

    Emily Berg is a seasoned marketing manager with a dynamic background spanning strategy, category and consumer insights and integrated marketing communications across both B2B and B2C landscapes. Currently serving as a Marketing Manager for Cargill’s vast ingredient portfolio for beverages, Emily partners closely with customers to drive innovation, uncover growth opportunities and co-create the future of beverages.

  • Leanne Pinsonneault, Senior Food Scientist, Beverages, Cargill - BevNET Live L.A. 2025

    Leanne Pinsonneault

    Senior Food Scientist, Beverages, Cargill

    Leanne Pinsonneault, Senior Food Scientist, Beverages, Cargill - BevNET Live L.A. 2025

    Leanne Pinsonneault

    Senior Food Scientist, Beverages, Cargill

    Leanne is a Senior Food Scientist at Cargill, where she focuses on supporting customers in the beverage category.  In this role, she leverages her deep technical expertise in sugar reduction and in-depth knowledge of ingredients like stevia, polyols and texturizers, to help customers create great-tasting beverages with less sugar and fewer calories.

Monday 12/8: Unapologetically Sweet, Surprisingly Strong and Delightfully Weird – Ingredion Beverage Innovation

Time: 8:00 AM - 9:00 AM
Location: Malibu - Lower Level
Get ready to challenge your taste buds and your assumptions. In this unapologetically bold workshop, we’ll unpack the sweet controversy around stevia (spoiler: your flavor house might be using it already), spotlight the power of protein with a sneak peek at our Vitessence® 200D innovation, and dive into the delightfully weird world of hydration textures. Whether you’re a stevia skeptic, a protein pusher, or just here to play—this session is for the beverage rebels ready to shake things up.

  • Adams Berzins, Global Sugar Reduction Applications Lead, Ingredion - BevNET Live L.A. 2025

    Adams Berzins

    Global Sugar Reduction Applications Lead, Ingredion

    Adams Berzins, Global Sugar Reduction Applications Lead, Ingredion - BevNET Live L.A. 2025

    Adams Berzins

    Global Sugar Reduction Applications Lead, Ingredion

    Adams Berzins leads Global Sugar Reduction Applications at Ingredion Incorporated, where they focus on developing plant-based sweetener systems that enhance taste and support healthier products. With over 20 years of experience in product formulation, Berzins has driven innovations that bring new sweetener solutions to market. Their approach emphasizes system-level sweetening strategies, integrating technologies such as stevia, allulose, and next-generation sweeteners and taste modulators to align with consumer demand for natural ingredients. Berzins has shared expertise through industry publications and podcasts, offering insights on balancing sweetness and effective sugar reduction strategies. Their work continues to shape the food science landscape through strategic collaborations and thought leadership in sugar reduction

  • Kelcey Pusateri, Senior Technologist, Ingredion - BevNET Live L.A. 2025

    Kelcey Pusateri

    Senior Technologist, Ingredion

    Kelcey Pusateri, Senior Technologist, Ingredion - BevNET Live L.A. 2025

    Kelcey Pusateri

    Senior Technologist, Ingredion

    Kelcey Pusateri is a Senior Technologist who leverages her passion for tasty beverages to drive collaborative innovation projects forward. She has 10 years of product development experience with a focus on texture and healthful solutions.  She likes to engage with customers and help problem solve to find the best solution that can accelerate product development and improve performance.

  • Taylor May, Senior Culinologist, Ingredion - BevNET Live L.A. 2025

    Taylor May

    Senior Culinologist, Ingredion

    Taylor May, Senior Culinologist, Ingredion - BevNET Live L.A. 2025

    Taylor May

    Senior Culinologist, Ingredion

    Taylor May is a Senior Culinologist at Ingredion, specializing in sugar-reduction and front-end innovation. With a Bachelor of Science in Food Science and an emphasis in Culinology from Clemson University, Taylor integrates scientific rigor with culinary insight to deliver holistic product development solutions. Throughout her career, she has successfully led cross-functional initiatives focused on creating healthier, more sustainable food systems. Her work is grounded in a deep understanding of consumer behavior, market dynamics, and emerging trends, allowing her to translate complex challenges into impactful, on-trend innovations. Taylor is known for her strategic approach to product development, her commitment to continuous learning, and her ability to bridge the gap between science and the culinary arts. She is passionate about driving meaningful change in the food industry—developing products that not only meet nutritional goals but also delight consumers.

  • Jessica  Raskin, Account Manager, Ingredion - BevNET Live L.A. 2025

    Jessica Raskin

    Account Manager, Ingredion

    Jessica  Raskin, Account Manager, Ingredion - BevNET Live L.A. 2025

    Jessica Raskin

    Account Manager, Ingredion

    Jessica Raskin is an Account Manager on Ingredion’s Healthful Solutions team, specializing in sugar reduction and beverage applications. She is based in Baltimore, MD and is a proud Penn State Food Science alumna.

Monday 12/8: Revolutionizing Beverage Packaging: The Future of Variable Digital Can Printing

Time: 9:30 AM - 10:30 AM
Location: Palisades Room - Lower Level
Discover how Fast Track and Hinterkopf are reshaping beverage packaging through variable digital printing. Launch faster, skip plate costs, and run multiple SKUs in one job with a high-quality, plate-free workflow that gives brands a real competitive edge.

  • Alexander Hinterkopf, Managing Director & Owner, Hinterkopf GmbH - BevNET Live L.A. 2025

    Alexander Hinterkopf

    Managing Director & Owner, Hinterkopf GmbH

    Alexander Hinterkopf, Managing Director & Owner, Hinterkopf GmbH - BevNET Live L.A. 2025

    Alexander Hinterkopf

    Managing Director & Owner, Hinterkopf GmbH

    Alexander Hinterkopf is the Managing Director and Owner of Hinterkopf GmbH, a global leader in digital printing technology for cylindrical packaging. Rooted in Eislingen, Germany — yet active worldwide — he is the driving force behind the company and its most significant innovations, including high-resolution, energy-efficient digital printing systems. Known for staying closely attuned to market needs and customer feedback, Alexander has helped transform on-demand, low-waste can decoration into a practical reality for brands of all sizes. His commitment to engineering excellence and sustainable production continues to shape the future of beverage and specialty packaging. At BevNET, he leads together with Michael Bedrosian the workshop “Revolutionizing Beverage Packaging: The Future of Variable Digital Can Printing.

  • Michael Bedrosian, COO & Director of Sales, Fast Track Packaging - BevNET Live L.A. 2025

    Michael Bedrosian

    COO & Director of Sales, Fast Track Packaging

    Michael Bedrosian, COO & Director of Sales, Fast Track Packaging - BevNET Live L.A. 2025

    Michael Bedrosian

    COO & Director of Sales, Fast Track Packaging

    With over 40 years of experience, Michael Bedrosian is a recognized innovator in the packaging industry. He’s known for pioneering iconic designs like the beloved Tim Hortons Timbit Box and advancing technologies such as flexographic printing and shrink sleeves. Combining his background in Business Economics and Chemistry, Michael has helped revolutionize sustainable aluminum beverage packaging. As COO and Director of Sales at Fast Track Packaging, he leads efforts to provide eco-friendly, high-performance packaging solutions for brands of all sizes. Michael’s passion for innovation continues to drive the company and set new industry standards.

Monday 12/8: Energy, Focus, Resilience: The Innovation for Differentiation

Time: 11:00 AM - 12:00 PM
Location: Malibu

Shawn Wells, is recognized as "The World's Greatest Formulator" with over +1,100 formulas created and +40 patents. As the Chief Science Officer of NNB Nutrition, Shawn guides us through customer need states for functional beverages: what we now know, what we've gotten wrong and what science says our bodies need. But most importantly, what innovations exist to carry the industry into the future of what differentiation looks like for consumers. NNB will also be sampling their proof of concept drink with the industry's most innovative functional RTD ingredients.

  • Shawn  Wells, CSO & FISSN, NNB Nutrition - BevNET Live L.A. 2025

    Shawn Wells

    CSO & FISSN, NNB Nutrition

    Shawn  Wells, CSO & FISSN, NNB Nutrition - BevNET Live L.A. 2025

    Shawn Wells

    CSO & FISSN, NNB Nutrition

    Shawn Wells, MPH, LDN, RD, CISSN, FISSN is a globally recognized nutritional biochemistry expert with more than 20 years of experience in health, wellness, and product formulation. He has formulated over 1,100 products and holds 40+ patents, including enfinity® (Paraxanthine) and BHB salts. He has served as Chief Clinical Dietitian, Chief Science Officer, and advisor to multiple supplement companies, facilitating transactions exceeding half a billion dollars. Shawn authored the bestselling book The Energy Formula, featured by USA Today and Forbes, and he shares cutting-edge research on Mindvalley, in documentaries, and on his website shawnwells.com. He frequently speaks at events globally.

Monday 12/8: The Hidden AI Advantage: What Winning Brands Know Before You Do

Time: 12:30 PM - 1:30 PM
Location: Palisades - Lower Level

Some brands always seem one step ahead—faster to react, smarter with data, and better aligned with distributors and customers. Their advantage comes from an embedded layer of real-time intelligence you won’t find in dashboards or spreadsheets. In this workshop, we’ll introduce BevGenie, an AI-powered conversational agent built on top of the ConsumerIQ Intelligence Platform, and show how it helps brands move faster, plan smarter, and execute with confidence. You’ll see how real-time data, once fragmented and reactive, becomes unified and agent-driven—surfaced by BevGenie and ready to act. Whether you’re in commercial, marketing, or operations, this session highlights what’s now possible when AI quietly powers day-to-day decisions without adding complexity to workflows.

  • Shyam Jayakumar, CEO, BevGenie - BevNET Live L.A. 2025

    Shyam Jayakumar

    CEO, BevGenie

    Shyam Jayakumar, CEO, BevGenie - BevNET Live L.A. 2025

    Shyam Jayakumar

    CEO, BevGenie

    Shyam Jayakumar is the CEO and Founder of BevGenie, an emerging AI market intelligence platform reshaping how beverage companies understand consumers, anticipate market shifts, and drive profitable growth. A seasoned technology leader with more than 25 years of experience, Shyam has led high-impact digital transformation efforts at global organizations such as MicroStrategy, Salesforce, and Axway. He brings a unique blend of product vision, data engineering expertise, and operational rigor to every problem he solves.  In addition to BevGenie, Shyam is the Founder of Twenty20 Systems, a global consulting and integration practice that supports enterprise clients across data, automation, and analytics initiatives. His work sits at the intersection of AI, data strategy, and scalable systems—enabling brands to compete smarter in an increasingly complex market landscape.

  • Brian Berlin, Industry Advisor, BevGenie - BevNET Live L.A. 2025

    Brian Berlin

    Industry Advisor, BevGenie

    Brian Berlin, Industry Advisor, BevGenie - BevNET Live L.A. 2025

    Brian Berlin

    Industry Advisor, BevGenie

    Brian Berlin is an Industry Advisor at BevGenie and a seasoned insights leader with nearly two decades of experience shaping commercial strategy for some of the most recognized beverage alcohol brands. Known for his deep command of category dynamics and data-driven decision making, Brian previously led data solutions teams at Constellation Brands and played a pivotal role in establishing the Commercial and Shopper Insights function at Beam Suntory. His work has consistently helped brand and commercial teams understand consumer behavior, identify market opportunities, and translate data into profitable growth pathways. At BevGenie, Brian brings a forward-thinking, operator-minded perspective to leveraging AI and intelligence platforms for modern beverage decision-making.

Monday 12/8: The Functional Beverage Playbook: From Idea to Scale

Time: 2:00 PM - 3:00 PM
Location: Malibu - Lower Level
Functional beverages are booming, but lasting brands need more than trendy ingredients. Experts share how to align consumer insights, choose smart ingredients, and create craveable taste—so you can scale and grow with practical strategies for sustainable success.

  • William McCormack, Business Development Manager, Beverage, dsm-firmenich  - BevNET Live L.A. 2025

    William McCormack

    Business Development Manager, Beverage, dsm-firmenich

    William McCormack, Business Development Manager, Beverage, dsm-firmenich  - BevNET Live L.A. 2025

    William McCormack

    Business Development Manager, Beverage, dsm-firmenich

    Will, a Sports and Exercise Scientist by trade, has held various technical and commercial roles in ingredients and flavors in Europe and North America. He currently leads business development for beverage solutions at dsm-firmenich, focusing on innovative taste technologies that help brands deliver exceptional product experiences. With deep expertise in the B2B flavor and ingredient space, Will partners with beverage innovators to bring cutting-edge taste and ingredient solutions to market. His work spans strategic growth initiatives, and collaboration with leading beverage brands to meet evolving consumer preferences.

  • Natalie Taak, Director of Beverage Marketing, dsm-firmenich  - BevNET Live L.A. 2025

    Natalie Taak

    Director of Beverage Marketing, dsm-firmenich

    Natalie Taak, Director of Beverage Marketing, dsm-firmenich  - BevNET Live L.A. 2025

    Natalie Taak

    Director of Beverage Marketing, dsm-firmenich

    As a scientist, strategist, and innovator, Natalie Taake has spent her 25-year food & beverage career translating food science, culinary arts, consumer insights, and trend prediction into actionable business strategies.  A magnetic speaker and master taster, her sought-after expertise has been featured on America’s Test Kitchen and CNN.  Her novel approach to consumer segmentation, which identified consumer ‘foodie behaviors’ were agnostic to all traditional demographics including age, gender, ethnicity, and income, is patent pending.  After hours, she's hosting dinner parties, hitting the ski slopes, and sharing her love for music & movies with her husband and two young children.

  • Nicole Wong, Senior Manager, Beverage Product Development, dsm-firmenich  - BevNET Live L.A. 2025

    Nicole Wong

    Senior Manager, Beverage Product Development, dsm-firmenich

    Nicole Wong, Senior Manager, Beverage Product Development, dsm-firmenich  - BevNET Live L.A. 2025

    Nicole Wong

    Senior Manager, Beverage Product Development, dsm-firmenich

    15 years in the industry, a BS in Food Science and an MBA. Started my career in Food Microbiology, spent 10 years in PepsiCo, working on multiple beverage and new platform brands in both Product and Business Development. Been at dsm-firmenich for 4 years.

  • Srini Subramanian, Director, Taste Development, dsm-firmenich   - BevNET Live L.A. 2025

    Srini Subramanian

    Director, Taste Development, dsm-firmenich

    Srini Subramanian, Director, Taste Development, dsm-firmenich   - BevNET Live L.A. 2025

    Srini Subramanian

    Director, Taste Development, dsm-firmenich

    Srini Subramanian is a seasoned food scientist with over three decades of experience in the global food industry. Throughout his career, Srini has specialized in food and flavor ingredients, dedicating more than 20 years to advancing innovation in sweeteners and taste modulation. His expertise spans product development, sensory optimization, and strategic business development, enabling him to bridge technical excellence with market-driven solutions. Srini’s work has contributed to the evolution of healthier, better-tasting products through the application of cutting-edge ingredient technologies. Known for his deep understanding of sweetener systems and flavor interactions, he has collaborated with leading brands and ingredient suppliers to deliver impactful solutions that meet consumer demands for taste, functionality, and wellness. As a senior leader, Srini’s technical leadership and his passion for innovation positioned him as a trusted expert in the food and beverage sector.

  • Tess Sansbury, VP, Marketing & Consumer Sensory Insights, dsm-firmenich  - BevNET Live L.A. 2025

    Tess Sansbury

    VP, Marketing & Consumer Sensory Insights, dsm-firmenich

    Tess Sansbury, VP, Marketing & Consumer Sensory Insights, dsm-firmenich  - BevNET Live L.A. 2025

    Tess Sansbury

    VP, Marketing & Consumer Sensory Insights, dsm-firmenich

    Tess is a visionary marketing leader with a track record of reimagining billion-dollar businesses across food, beverage, and flavor industries. From heading brand marketing and strategy at market leading brands to her current role as VP of Marketing at dsm-firmenich, Tess has consistently driven growth through innovation, digital transformation, and insight-led strategies that shape the future of brands.

  • Cam Parris, Health Benefits Solutions Manager, dsm-firmenich   - BevNET Live L.A. 2025

    Cam Parris

    Health Benefits Solutions Manager, dsm-firmenich

    Cam Parris, Health Benefits Solutions Manager, dsm-firmenich   - BevNET Live L.A. 2025

    Cam Parris

    Health Benefits Solutions Manager, dsm-firmenich

    Camilo (Cam) Parris is the Health Benefit Solutions Manager for dsm-firmenich, a function that connects consumer insights, science, translation, and advocacy with product development. During his 10 ½ year tenure at dsm-firmenich, Cam has served in several market research roles across several segments and has provided direction to providing value-added food and beverage solutions within the Americas region. Cam has an MBA with a concentration in business analytics from the University of Notre Dame in South Bend, Indiana, where he still resides with his wife and son.

Monday 12/8: Risk, Reward & Regulation: THC Beverages in 2026 and Beyond

Time: 4:00 PM - 5:00 PM
Location: Palisades - Lower Level
THC beverages are redefining how and why consumers drink, introducing new dimensions of function, ritual, and experience. This fast-paced session explores the science, policy, and market forces driving this emerging category and how it is reshaping the broader beverage landscape.

  • Ben Larson, Chief Executive Officer, Vertosa - BevNET Live L.A. 2025

    Ben Larson

    Chief Executive Officer, Vertosa

    Ben Larson, Chief Executive Officer, Vertosa - BevNET Live L.A. 2025

    Ben Larson

    Chief Executive Officer, Vertosa

    Ben Larson has spent over a decade building, coaching, and investing in early-stage companies across the tech and cannabis sectors. As CEO of Vertosa, he leads a science-backed, service-first company specializing in advanced infusion technologies that power some of the most trusted cannabis and hemp-infused brands on the market. He also co-hosts the High Spirits podcast, where he explores the evolving landscape of the cannabis industry. A recognized leader in cannabis innovation, Ben co-founded Gateway in 2015, California’s Silicon Valley-style cannabis accelerator, helping to shape the industry’s entrepreneurial ecosystem. He previously played a pivotal role at Founder Institute, mentoring startups and managing global operations across 100+ cities. His contributions have earned him recognition from Forbes three years in a row as one of the 42 Pioneers to Watch in the Green Rush. Ben is deeply engaged in shaping policy and industry standards for the cannabis industry. He is a founding board member of the Coalition for Adult Beverage Alternatives (CABA) and currently serves as Vice Chair of the National Cannabis Industry Association (NCIA).

  • Theo Terris, Chief Executive Officer, Uncle Arnie's - BevNET Live L.A. 2025

    Theo Terris

    Chief Executive Officer, Uncle Arnie's

    Theo Terris, Chief Executive Officer, Uncle Arnie's - BevNET Live L.A. 2025

    Theo Terris

    Chief Executive Officer, Uncle Arnie's

    Theo Terris is the CEO of Uncle Arnie’s, one of the fastest-growing cannabis beverage brands in the U.S. Under his leadership, the company has earned a reputation for crafting high-quality, great-tasting drinks that are both affordable and accessible, helping push cannabis beverages into the mainstream. Uncle Arnie’s products are now available in 18 states and via direct-to-consumer at unclearnies.com. Before founding Uncle Arnie’s, Theo built and ran a successful video advertising business, sharpening his expertise in brand storytelling, digital strategy, and consumer engagement. He brings a creative and entrepreneurial mindset to building culturally resonant brands with lasting impact.

  • Diana Eberlein, Chief External Affairs Officer + Chair CABA, Vertosa - BevNET Live L.A. 2025

    Diana Eberlein

    Chief External Affairs Officer + Chair CABA, Vertosa

    Diana Eberlein, Chief External Affairs Officer + Chair CABA, Vertosa - BevNET Live L.A. 2025

    Diana Eberlein

    Chief External Affairs Officer + Chair CABA, Vertosa

    Diana Eberlein is Chief External Affairs Officer at Vertosa and Chair of the Coalition for Adult Beverage Alternatives (CABA), where she advocates for responsible cannabis beverage regulation. With over 15 years of marketing experience and a deep understanding of infused beverages, Diana has become a prominent industry voice, speaking at SXSW, Adweek NY, BevNET, and Benzinga, which named her one of the Top 20 Most Influential Women in Cannabis in 2024. Her career began in entertainment marketing after graduating from Loyola Marymount University, later shifting to cannabis after moving to Seattle in 2015. Passionate about education and advocacy, Diana also serves on the Forbes Agency Council. In her downtime, she enjoys cigars, sports, high heels, and being cat mom to Gherkin and Darby.

  • Samantha Catalina, Fractional Chief Marketing Officer, CounterMeasures - BevNET Live L.A. 2025

    Samantha Catalina

    Fractional Chief Marketing Officer, CounterMeasures

    Samantha Catalina, Fractional Chief Marketing Officer, CounterMeasures - BevNET Live L.A. 2025

    Samantha Catalina

    Fractional Chief Marketing Officer, CounterMeasures

    With more than 15 years of leadership across beverage and CPG, Samantha Catalina has built and scaled culturally relevant brands from ideation to shelf. She’s led global marketing strategy at Phusion Projects, driving the evolution of flagship brands like Four Loko and launching Mamitas. Her background spans powerhouse names, including Anheuser-Busch, Pabst Brewing Company, Twitter, and leading shopper marketing agencies. For the past 7 months, Samantha has brought this expertise to the hemp beverage and alcohol space as a Fractional CMO, partnering with brands like Cann, Happy Dad, Climbing Kites, and Highpour. She combines creative brand storytelling with sharp commercial strategy—building launch frameworks that drive velocity, cultural relevance, and retail impact. Her edge lies in blending innovation, consumer insight, influencer ecosystems, and retail execution to help brands move fast and win.

  • Ryan Pinsky, Vice President of Sales, Vertosa - BevNET Live L.A. 2025

    Ryan Pinsky

    Vice President of Sales, Vertosa

    Ryan Pinsky, Vice President of Sales, Vertosa - BevNET Live L.A. 2025

    Ryan Pinsky

    Vice President of Sales, Vertosa

    Ryan Pinsky is Vice President of Sales at Vertosa and brings over a decade of experience driving revenue across emerging markets. With a passion for innovation, Ryan helps partners develop and scale infused product lines by aligning scientific integrity with commercial strategy. He’s known for building high-performing sales teams, launching successful ventures, and navigating complex markets with speed and precision. Ryan’s goal: bring high-quality, compliant products to consumers efficiently—and at scale.

Tuesday 12/9: Verticalized AI in Action

Time: 9:00 Am - 10:00 AM
Location: Palisades - Lower Level
In this high-impact workshop, AisleAI CEO Kevin Senn breaks down how “Verticalized AI” is transforming the way CPG brands win in small-format retail. Unlike general-purpose AI, verticalized AI is trained on domain-specific data — SKU hierarchies, store geography, POS realities, competitive context, and category language — producing insights that directly drive revenue, distribution, and execution in the field. Attendees will learn how leading brands, distributors, and retailers are already using AI purpose-built for CPG to identify whitespace, optimize pricing, improve retail execution, predict demand, and convert fragmented data into measurable outcomes. Through real examples and applied use cases, the session illustrates why the next wave of innovation won’t come from broad AI tools, but from vertical systems designed for the nuances of CPG.

  • Kevin Senn, CEO & Co-Founder, Aisle AI - BevNET Live L.A. 2025

    Kevin Senn

    CEO & Co-Founder, Aisle AI

    Kevin Senn, CEO & Co-Founder, Aisle AI - BevNET Live L.A. 2025

    Kevin Senn

    CEO & Co-Founder, Aisle AI

    Kevin Senn is the CEO and Co-Founder of AisleAI, a company transforming how consumer brands grow by bringing verticalized AI to the fragmented world of small-format retail. With a background spanning data, retail technology, payments, and growth strategy, he has built AisleAI into a fast-scaling, VC-backed platform trusted by emerging and established CPG brands across the country. Kevin is known for turning messy data into clear outcomes — making AI practical, usable, and revenue-generating for the teams on the ground. He speaks frequently at BevNET, NGA, Plug and Play, and other industry events, offering pragmatic guidance on demand prediction, pricing intelligence, whitespace identification, and the next wave of AI adoption. At the heart of his work is a belief that AI should make brands faster, smarter, and more profitable — not more complicated.

  • George Martinez, Head of Business Strategy & Co-Founder, Aisle AI - BevNET Live L.A. 2025

    George Martinez

    Head of Business Strategy & Co-Founder, Aisle AI

    George Martinez, Head of Business Strategy & Co-Founder, Aisle AI - BevNET Live L.A. 2025

    George Martinez

    Head of Business Strategy & Co-Founder, Aisle AI

    George is an experienced CPG Executive of 32 years with a demonstrated history of growing brands in the food & beverages industry. He has accomplished professional skills in Marketing Management, Market Planning, Business Planning, Field Execution, and Sales. George and his co-founders have built a team at Aisle AI that are industry-leading CPG experts committed to harnessing the power of AI for dynamic and accessible data analytics, available for all in the CPG industry. Aisle AI provides secure, AI-driven retail analytics on both first-party and third-party data through a language model fine-tuned specifically for CPG.  The results are actionable insights that grow brands for manufacturers and retailers.

  • Tyler Coates, Chief Operating Officer, Ultimate Sales - BevNET Live L.A. 2025

    Tyler Coates

    Chief Operating Officer, Ultimate Sales

    Tyler Coates, Chief Operating Officer, Ultimate Sales - BevNET Live L.A. 2025

    Tyler Coates

    Chief Operating Officer, Ultimate Sales

    After 25 years of leading the market in c-store foodservice, Ultimate Sales has now expanded our focus to become a “one-stop shop” across all CPG categories including candy, snacks, and packaged beverages for our customers. Because of the long-standing relationships and trust we’ve cultivated with both single-store operators and the largest chains in the country, we see expanding our product offerings as an opportunity to add value for our retailers partners and brands.  C-stores are not a division of our company, they ARE our company, and we’ve established strong relationships with retailers, distributors, and client manufacturers allowing us to work from concept to consumption, and every step in between.

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