No matter the functional promise, it takes a lot more than a good idea to build a successful brand. It takes an audience of consumers and customers to successfully carve out territory in the drink case. At BevNET Live L.A. 2025, three brand leaders will discuss how they successfully scaled into a wide consumer base by finding their initial audience.

The recent change to the 2018 Farm Bill that mandates the end of the hemp-based beverage business hit like an earthquake, but for now, at least, the buildings are still standing. Under the law, there’s now an expiration date for the manufacture of intoxicating hemp drinks – and, in fact, most of the $28 billion U.S. hemp business: Nov. 12, 2026.

It’s time to reveal the semifinalists for BevNET’s signature pitch competition, the New Beverage Showdown, taking place at BevNET Live L.A. December 7-9.

When it comes to a potential sale for your beverage brand, a new strategic acquirer has come in from the cold: Generous Brands. To provide a look at the strategy that’s driving this new fresh, healthy beverage behemoth, Todd Putman, the Chief Transformation Officer at Generous Brands, will speak at BevNET Live Winter 2025 (Dec. 7-9) in Marina Del Rey.

This Friday 10/24, early registration pricing expires for BevNET Live, taking place December 7-9 in L.A. Register before the weekend and save $100.

BevNET and :INCLUDED CPG are proud to share the three brands selected to attend BevNET Live L.A. (Dec. 7–9) through our :INCLUDED partnership.

What were the beverage brands and ideas that seemed unstoppable 10 years ago? Do you remember? Sebastian Dreher does. After all, Dreher set up shop a decade ago on behalf of international food and beverage ingredient manufacturer Döhler, leading investments for their North American Venture Team.

BevNET CPG Media, the leading media and event company covering the CPG industry, is proud to announce a new partnership with :INCLUDED CPG, a nonprofit dedicated to driving amplification and opportunity equity for entrepreneurs of color in consumer packaged goods.

As the former CEO of Health-Ade, Chris Lansing recently guided the company’s sale to strategic company Generous Brands. She didn’t do it alone, and the strategy discussions between Lansing and the brand’s key investors and board members from Manna Tree Partners and First Bev will form the basis for a discussion on goal setting, strategy, and tactical follow-through during BevNET Live L.A. 2025 in December.

The beverage industry is experiencing both intense competition and bold innovation, and the ability to connect with the right people at the right time has never been more valuable. That’s why BevNET Live L.A. 2025 is expanding its highly regarded structured networking program to now include 1:1 meetings with active investors and seasoned operators.

BevNET Live L.A. 2025 will once again bring the industry together for the benefit of rising beverage innovators when it takes place on Dec. 7 - 9 at the Marriott Marina Del Rey.

The application is now open for the 27th edition of the New Beverage Showdown, the industry’s premier beverage brand pitch competition. Presented by Coca-Cola North America's New Revenue Streams, the business competition will take place during BevNET Live L.A. 2025 on December 7–9 in Marina del Rey, CA.