BevNET and :INCLUDED CPG are proud to share the three brands selected to attend BevNET Live L.A. (Dec. 7–9) through our :INCLUDED partnership.
Representing a range of innovation, heritage, and purpose-driven entrepreneurship, these brands exemplify the creativity and community impact that define :INCLUDED’s mission to amplify underrepresented voices in the CPG industry.
Participating Brands
Daio (Founder: Jason McAlpin)
Daio offers a functional sparkling water with no sugar and no artificial ingredients. The product is enhanced with targeted benefits like electrolytes, probiotics, and zinc. It’s designed to bridge the gap between flavor and function in a category often forced to compromise.
The Lucky Ox (Co-Founders: Kyle Nguyen & Fane He)
The Lucky Ox brings modern functionality to ancient tea traditions, creating ready-to-drink beverages that blend wellness, craftsmanship, and storytelling.
Stursi (Co-Founders: Alexandra “Lexx” Mills and Olivia “Livv” Mills)
Stursi delivers a clean, functional approach to hydration, focusing on balance, performance, and natural ingredients designed to support active lifestyles.
Meet Them at BevNET Live
Through this collaboration, BevNET and :INCLUDED help connect diverse founders to the full ecosystem of opportunity at BevNET Live. The event brings together hundreds of beverage founders, investors, retailers, distributors, and service providers for meaningful conversations and hands-on learning.
At BevNET Live, participants gain access to structured 1:1 meetings with retailers, investors and veteran operators, product sampling that drives exposure, and educational sessions focused on scaling strategy, fundraising, packaging, and retail execution. The event also features the New Beverage Showdown, giving early-stage brands the chance to pitch, receive expert feedback, and gain visibility across the industry.
For these participating founders and for every attendee, BevNET Live offers the rare chance to meet decision-makers, exchange insights, and build relationships that can help accelerate growth long after the event ends.
Get Involved
To learn more about :INCLUDED’s mission or become a member, visit includedcpg.com.
To learn more about BevNET Live visit bevnetlive.com.
About :INCLUDED
:INCLUDED is a non-profit organization serving a diverse network of founders, industry leaders, and social impact champions. Our mission is to advance access, equity, and sustainable excellence in entrepreneurship, focusing on the consumer packaged food and beverage ecosystem.
:INCLUDED believes the collective impact of our advocacy will energize local economies, generate global innovation, and inspire resilient leaders of tomorrow, ultimately shaping a more vibrant and inclusive American experience.
About BevNET Live
BevNET Live is the most influential business event for beverage brands in North America. Held twice annually, the event brings together a curated community of founders, investors, retailers, and distributors for strategic programming, 1:1 meetings, product sampling, and high-visibility networking.
The L.A. 2025 edition takes place December 7–9 in Marina del Rey, CA, and will feature the 27th edition of the New Beverage Showdown, alongside expert-led panels and insights from some of the industry’s most impactful leaders.