No matter the functional promise, it takes a lot more than a good idea to build a successful brand.

It takes an audience of consumers and customers to successfully carve out territory in the drink case.

At BevNET Live L.A. 2025, three brand leaders will discuss how they successfully scaled into a wide consumer base by finding their initial audience.

Founders and executives from Celsius, KetoneIQ and HOP WTR will discuss how their assumptions around target consumers shifted over time, and how they were eventually able to zero in on the people who could help them move from product to brand. They’ll show their tactics for listening and reacting to their base and how they build concentric circles from demographic information, and how they developed innovative marketing campaigns to take them from niche to mass appeal.

Attendees will learn how to take their products beyond specific ingredient-focused cause and effect to creating a permission state for potential fans to join a brand-centric movement.

More than 675 are already registered! Time is running out to join them.

Register for BevNET Live L.A. Dec. 7-9 >>

About BevNET Live

BevNET Live is the most influential business event for beverage brands in North America. Held twice annually, the event brings together a curated community of founders, investors, retailers, and distributors for strategic programming, 1:1 meetings, product sampling, and high-visibility networking.

The L.A. 2025 edition takes place December 7–9 in Marina del Rey, CA, and will feature the 27th edition of the New Beverage Showdown, alongside expert-led panels and insights from some of the industry’s most impactful leaders.