JUNE 11+12 | NEW YORK, NY
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H-E-B Joins Retailer One-to-One Meetings at BevNET Live NYC on June 11 + 12

BevNET Live Summer 2025

In just 23 days, beverage brands can meet one-to-one with leading retail partners at BevNET Live, taking place in NYC on June 11 + 12. H-E-B is joining the lineup of participating retailers, which includes Whole Foods Market, Circle K, The Goods Mart, and Stop & Shop.

With a footprint of over 400 stores throughout Texas and Mexico, H-E-B is a dominant regional grocer with a deep-rooted reputation for quality, innovation, and community commitment. Their participation in BevNET Live creates a compelling opportunity for beverage brands looking to build meaningful retail partnerships and gain traction in a highly competitive grocery market.

Representing H-E-B will be Tracy Lester, Business Development Manager. She plays a key role in identifying and supporting emerging brands that align with H-E-B’s commitment to quality and innovation.

Brands also have the opportunity to meet with:

  • Eddie Attubato, Beverage Category Manager, Stop & Shop
  • Charlie New, Global Category Manager, Refrigerated Beverage, Whole Foods Market
  • Joanne Neugebauer, Senior Beverage Category Merchant, Whole Foods Market
  • Candace Price Ternus, Principal Category Merchant – Beverage, Whole Foods Market
  • David Lafferty, Executive Leader (Beverages & Snacks), Whole Foods Market
  • Kurt Fraschetti, Head of North American Merchandising, Couche-Tard (Circle K)
  • Rachel Krupa, Founder, The Goods Mart

Brand leaders must be registered for BevNET Live to be considered for a retailer meeting. Once registered for the event, instructions will be sent on how to sign up. Brands will be selected at each retailers’ discretion.

Register for BevNET Live >>

BevNET Live brings together a dynamic mix of retail buyers, brand founders, investors, and industry experts. With hundreds already registered, it’s a chance to connect with the people shaping the future of beverage. Visit bevnetlive.com to see who’s attending, browse the full agenda, explore sampling and workshop opportunities, and check out the speaker lineup.


About BevNET Live

BevNET Live is the premiere event for beverage brands, distributors, service providers, retailers and investors to discuss what’s next for the industry. With the industry’s foremost speakers and our New Beverage Showdown, BevNET Live attracts hundreds of brands to each event.