Retailers are carving out space. Consumers are looking to cut back without missing out. And the adult non-alcoholic category is expanding, but the path to scale is anything but straightforward.
At BevNET Live this June 11 & 12 in New York City, we’ll hear from three leaders working to define, distribute, and differentiate the next generation of adult NA brands. The session, “Adult NA: Building the Category,” will explore how brands are evolving their retail strategies, marketing narratives, and product positioning to meet rising demand and deepen consumer connection.
Scout Brisson, CEO of De Soi, will join Megan Klein, founder of Little Saints, and Jill Sites, EVP of Sales at The Pathfinder, for a conversation unpacking how brands in this emerging category are pushing toward national retail presence and mainstream recognition, without compromising their unique identities or functional missions.
From Scout’s leadership of the Katy Perry-backed De Soi to Megan’s mushroom-powered mocktails and Jill’s multi-brand strategy insights, the panel will deliver real-world examples of what it takes to build traction in a space that’s growing fast but still finding its footing.
This conversation is one of many moments at BevNET Live this summer where attendees will gain an inside look at the evolving dynamics of category creation, retail expansion, and brand building in the beverage industry.
Tickets are still available for the event, which also includes Beverage School, the New Beverage Showdown, retailer one-to-one meetings, and extensive sampling and networking opportunities.
There are just two weeks until the conference and more than 575 beverage industry professionals are already registered.
There are still sponsorship opportunities available. Secure one of the few remaining spots.
About BevNET Live
BevNET Live is the premiere event for beverage brands, distributors, service providers, retailers and investors to discuss what’s next for the industry. With the industry’s foremost speakers and our New Beverage Showdown, BevNET Live attracts hundreds of brands to each event.