JUNE 11+12 | NEW YORK, NY
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BevNET Live NYC on June 11 + 12: Meet the New Beverage Showdown Semifinalists

BevNET Live Summer 2025

It’s time to reveal the semifinalists for BevNET’s signature pitch competition, the New Beverage Showdown, taking place at BevNET Live in NYC on June 11 + 12.

The New Beverage Showdown, presented by Coca-Cola North America’s New Revenue Streams unit, serves as a platform for beverage entrepreneurs to gain exposure, receive feedback, and secure new partnerships or investments. By highlighting trends and fostering innovation, the New Beverage Showdown plays a crucial role in supporting the future of the beverage industry.

Founders from 12 emerging beverage brands will compete in the semifinal round of the New Beverage Showdown, taking place on Wednesday, June 11. The entrepreneurs will share their business strategies and products with a panel of expert judges for immediate feedback. A group of six finalists will then be chosen for the final round, which will take place on Thursday, June 12.

Now, let’s meet the players…

The New Beverage Showdown semifinalists are:

  • AVSOME
  • Cómo No
  • Deadless
  • FUZZEE
  • HY.Q
  • Jubilee’s
  • Kif
  • Lemonuka
  • Liquid Youth
  • Lucky Ox
  • OOSO
  • Zenjoy

The semifinal round judges are:

  • David De La Garza, Senior Director of New Revenue Streams, The Coca-Cola Company North America
  • Fred Hart, Founder & Creative Director, Hart Brands
  • Mike Schneider, CRMO, BevNET
  • Rachel Krupa, Founder, The Goods Mart

The final round judges are:

  • Charlie New, Global Category Merchant, Whole Foods
  • Dan White, Chief of New Revenue Streams, The Coca-Cola Company North America
  • John Craven, Founder & CEO, BevNET
  • Paula Grant, Founder, Suite9C

In addition to being the star of the show, the winner of New Beverage Showdown will be awarded a $10,000 awareness-building advertising package from BevNET. Past victors include Poppi, Health-Ade, MALK, and Cann, among others.

Watch the competition and meet the players at BevNET Live in NYC. More than 625 beverage professionals are attending and time is running out to register.

Register for BevNET Live >>


About BevNET Live

BevNET Live is the premiere event for beverage brands, distributors, service providers, retailers and investors to discuss what’s next for the industry. With the industry’s foremost speakers and our New Beverage Showdown, BevNET Live attracts hundreds of brands to each event.