Olivia Ferdi is the Founder and Co-CEO of TRIP, a leading global beverage and lifestyle brand at the forefront of the functional wellness movement. Launched in 2019 alongside her husband Daniel Khoury, TRIP was created with a mission to “create calm in the everyday chaos,” offering award-winning functional beverages designed to support daily mental wellbeing. Olivia is a passionate brand-builder and innovator, tapping into the brand’s viral community on social media to scale its beverages globally. Under Olivia’s leadership, TRIP has grown into one of the most recognizable brands in modern wellness - helping define and lead the emerging “calm” category. Today, the company employs more than 100 people and its portfolio of magnesium and adaptogen-infused products is stocked in over 50,000 retail locations globally, including Whole Foods, Target, Sprouts, Walmart, Soho House and major grocery and convenience chains across the U.S., U.K., and Europe. Founders Olivia and Daniel met as students at Cambridge University. Law school followed where Olivia built her career as an attorney in London, then leaving the legal world to launch TRIP, with her husband. Olivia and Daniel have two young children, and split their time between the UK and the US.

Daniel Khoury is the Co-Founder and Co-CEO of TRIP, a leading global beverage and lifestyle brand at the forefront of the functional wellness movement. Launched in 2019 alongside his wife Olivia Ferdi, TRIP was created with a mission to deliver “calm in a can,” offering award-winning functional beverages designed to support daily mental wellbeing. Under Daniel’s leadership, TRIP has grown into one of the most recognizable brands in modern wellness, helping define and lead the emerging calm category. Today, the company employs more than 100 people and its portfolio of magnesium and adaptogen-infused products is stocked in over 50,000 retail locations globally, including Whole Foods, Target, Sprouts, Walmart, Soho House and major grocery and convenience chains across the U.S., U.K., and Europe. With a background in finance, Daniel brings strategic and operational discipline to TRIP’s rapid expansion, overseeing capital strategy, global partnerships, and scale. He is focused on building an enduring, globally scaled brand shaping the future of beverage.

Richard Laver is a serial entrepreneur, philanthropist, and the CEO and Founder of Lucky Energy, a simpler, better-for-you energy platform designed to help people move forward with intention. Spanning beverages and gummies, Lucky Energy reflects Laver's belief that performance and optimism can coexist — and that energy should support real life, not complicate it. Resilience has shaped every chapter of Laver's life. At 12 years old, he was the youngest survivor of Delta Flight 191, a tragic plane crash that claimed 136 lives, including his father's. In the years that followed, he struggled with PTSD, anxiety, alcoholism, and periods of homelessness. Those experiences fundamentally altered his perspective, instilling in him the belief that adversity can either define you or refine you. That belief became deeply personal when his daughter, Kate, was born prematurely with cerebral palsy and later diagnosed with Failure to Thrive, weighing just 16 pounds at four years old. Unwilling to accept limited options, Laver set out to create a better nutritional solution for her. What began as a father's determination to save his daughter's life became Kate Farms, founded in 2012 and now the #1 recommended plant-based tube-feeding formula in hospitals, helping thousands of families nationwide. The company's growth ultimately led to its acquisition by Danone, validating both its clinical impact and long-term vision. Through Lucky Energy, Laver continues to share the message that has defined his journey: luck isn't something you wait for — it's something you can create. The brand serves as both a product platform and a reflection of his philosophy that forward motion, gratitude, and reinvention are always available. Today, Richard resides with his wife, Michelle, and their five children between Austin, TX, and Park City, UT. His work across business and philanthropy remains rooted in resilience, purpose, and the belief that even life's hardest moments can become the foundation for meaningful impact.

In her role as Senior Category Merchant for the newly established Adult Beverage Non-Alcoholic category at Whole Foods Market, Samantha Fletcher is helping to shape what this new category means for both the company and the broader alcohol and beverage industry. The Adult Non-Alcoholic Beverage category is gaining attention within the industry and retail world as one of the fastest growing divisions with the potential to reshape the larger category as a whole. Drawing on her previous experience in category management, she brings a strong industry perspective and is focused on building a futurefacing program rooted in innovation, strategy, and cross-functional collaboration. Samantha also brings a unique blend of on-premise experience to a team with deep off-premise retail expertise—broadening the lens through which the category is developed and executed. Prior to joining Whole Foods Market in June 2024, Samantha held roles at H-E-B Grocery, The Culinary Institute of America and Walt Disney World, gaining experience across restaurant and retail operations as well as ever changing and growing culinary environments. Her background has given her insight into how to thoughtfully connect consumers with high-quality products and has equipped her to lead in a space where trends evolve rapidly and shopper expectations continue to grow. Outside of work, her passion for food and beverage continues. She enjoys supporting local businesses— especially those started by industry friends and former students that she’s seen grow from the ground up—and staying connected to what’s current and emerging across the industry.

Laura Taylor is the founder of Mingle Mocktails, the leading non-alcoholic beverage brand in the U.S. Recently named to Forbes’ 50 Over 50: Entrepreneurs, Laura launched Mingle in 2017 after growing frustrated with the lack of elevated, inclusive options in the non-alcoholic space. After two decades working across sales, marketing, strategy, and operations, she set out to create a booze-free brand that didn’t compromise on taste or social experience. Today, Mingle Mocktails’ ready-to-drink sparkling mocktails and functional beverages are sold nationwide at Amazon, Target, Walmart, Total Wine, and Whole Foods.

Daniel Faierman is a General Partner at Habitat Partners, an early stage VC firm based in NY focused on Pre-Seed to Series A investments across the consumer and software ecosystems. The fund was born out of the renowned creative and branding firm, Red Antler. Habitat Partner's active CPG portfolio includes Pop Up Bagels, Mezcla, Ayoh Foods, Muddy Bites, Original Sunshine, Roxberry Kids, Inn Beauty Project, Sincerely Yours, and several others. Daniel has been an investor and operator in the consumer space for nearly 10 years with prior experience at organizations such as PepsiCo, AB InBev, Selva Ventures, VMG Partners, and Lyra Collective. Daniel is also an active angel with personal investments in Mid-Day Squares, Nara Organics, Brightland, KilgourMD, Keychain, Tiny Health, and several others. Daniel holds an MBA from the Stanford Graduate School of Business and a BA from Yale University, where he was a former varsity tennis player.